This presentation is designed to provide a fundamental outline of what mobile beacons are, how they work and how they can be applied to practical marketing campaigns.
iBeacon and Bluetooth LE: An Introduction Doug Thompson
Bluetooth LE and Apple iBeacon technology will change the way consumers experience the world. In this overview, we explain what a 'beacon' is, why it's important, and why there's a big difference between proximity and location.
Whether you're a brand, a venue or a small retailer, you should know about Bluetooth LE and how it will change the way consumers will experience the world.
To learn more, visit us at http://beekn.net
Beacon is a low-cost piece of hardware — small enough to attach to a wall or countertop that use battery-friendly, low-energy Bluetooth connections to transmit messages or
prompts directly to a smartphone or tablet. In short, a new thing in technology
An Estimote Beacon is a small wireless device broadcasting tiny radio signals. Think of it like a lighthouse, emitting a constant signal that can be received and interpreted by most iOS and Android devices within range.
Introduction
Beacons are small wireless devices that broadcast signals using Bluetooth Low Energy (BLE), or Bluetooth SMART technology. Mobile apps on compatible devices are able to listen for signals from beacons placed in the physical world and then trigger an experience via the app.
Beacon enabled apps are notified when the device enters or exits the range of a beacon, and are also able to monitor the distance from the beacon as it changes, often referred to as 'ranging'.
Bluetooth Low Energy
BLE or Bluetooth Smart is an intelligent and power friendly version of Bluetooth wireless technology and exchanges data over short distances using radio transmissions. The power of BLE is in its ability to work with an app on a smartphone, tablet or any other compatible mobile device.
The Beacon System
The Beacon system from Apple can be broken down into two parts:
• A piece of hardware – the “Beacon”, which constantly broadcasts a Bluetooth Low Energy signal. This transmits a unique identifier (UUID) and two further identifiers; major and minor (unsigned 16 bit integer values), which can be used to identify the beacon.
• Application Programmable Interface (API) - An API to search for beacons with a certain UUID and optionally a specific major and minor value. iBeacon adds the possibility for the developer to subscribe to beacons like you would subscribe to geolocations. This enables the app to get notifications (whether the app is currently running or not) when the user gets within range of a specific beacon.
Importance
• High degree of accuracy
• Low impact on battery life
• Low cost of entry
• No Internet connection required
Security
Some of the most common beacon security myths:
• Beacons are transmitting personal data:
Beacons don’t transmit any personal data. In fact, beacons don’t receive any data at all.
• Beacons are tracking my location:
Beacons can’t track your location. The only thing they can do is let your mobile device know that you’re nearby.
Compatibility
Beacons work with both Android and iOS. They were initially introduced in iOS7 and are compatible with every Android version > 4.3
This puts beacon functionality in 300 million + devices.
Conclusion
Beacons transmit a low energy signal from a device with a radius of 0-50 meters to broadcast static pieces of data within short distances.
In a nutshell, our basic requirements for an operational beacon are:
1. Beacon enabled mobile app
2. Network of deployed beacons
3. Bluetooth switched on and relevant permissions
Without a doubt, the Beacon is a useful convergence device that can be given a shot at, which is for sure a revolution in technology
What are iBeacons all about? In this presentation we answer to the most common questions about beacons.
Liki.io is about handling mobile customer experience with beacons. Liki.io combines personalized and scheduled beacon content, mobile applications and real world environment.
Intro to iBeacon and Bluetooth Low EnergyKurt McIntire
FULL VIDEO ON YOUTUBE - https://www.youtube.com/watch?v=wpl1f8f4Vis
Speaker: Kurt McIntire, Co-Founder, Vektor Digital
@kurtmcintire, @vektordigital
iBeacons are small devices that transmit data via Bluetooth Low Energy. iOS devices can detect these signals as well as transmit data as iBeacons. When within range of an iBeacon, events like push notifications and server calls can be triggered inside apps.
As mobile marketers and developers, iBeacon technology presents us an incredible opportunity to build sophisticated, proximity based apps for clients and for distribution on the App Store.
In this talk, we’ll explore:
1. What are iBeacons and BLE?
2. How to detect iBeacons inside your apps
3. How to make your iOS device act as an iBeacon
4. Potential applications / Apps using iBeacon
iBeacon and Bluetooth LE: An Introduction Doug Thompson
Bluetooth LE and Apple iBeacon technology will change the way consumers experience the world. In this overview, we explain what a 'beacon' is, why it's important, and why there's a big difference between proximity and location.
Whether you're a brand, a venue or a small retailer, you should know about Bluetooth LE and how it will change the way consumers will experience the world.
To learn more, visit us at http://beekn.net
Beacon is a low-cost piece of hardware — small enough to attach to a wall or countertop that use battery-friendly, low-energy Bluetooth connections to transmit messages or
prompts directly to a smartphone or tablet. In short, a new thing in technology
An Estimote Beacon is a small wireless device broadcasting tiny radio signals. Think of it like a lighthouse, emitting a constant signal that can be received and interpreted by most iOS and Android devices within range.
Introduction
Beacons are small wireless devices that broadcast signals using Bluetooth Low Energy (BLE), or Bluetooth SMART technology. Mobile apps on compatible devices are able to listen for signals from beacons placed in the physical world and then trigger an experience via the app.
Beacon enabled apps are notified when the device enters or exits the range of a beacon, and are also able to monitor the distance from the beacon as it changes, often referred to as 'ranging'.
Bluetooth Low Energy
BLE or Bluetooth Smart is an intelligent and power friendly version of Bluetooth wireless technology and exchanges data over short distances using radio transmissions. The power of BLE is in its ability to work with an app on a smartphone, tablet or any other compatible mobile device.
The Beacon System
The Beacon system from Apple can be broken down into two parts:
• A piece of hardware – the “Beacon”, which constantly broadcasts a Bluetooth Low Energy signal. This transmits a unique identifier (UUID) and two further identifiers; major and minor (unsigned 16 bit integer values), which can be used to identify the beacon.
• Application Programmable Interface (API) - An API to search for beacons with a certain UUID and optionally a specific major and minor value. iBeacon adds the possibility for the developer to subscribe to beacons like you would subscribe to geolocations. This enables the app to get notifications (whether the app is currently running or not) when the user gets within range of a specific beacon.
Importance
• High degree of accuracy
• Low impact on battery life
• Low cost of entry
• No Internet connection required
Security
Some of the most common beacon security myths:
• Beacons are transmitting personal data:
Beacons don’t transmit any personal data. In fact, beacons don’t receive any data at all.
• Beacons are tracking my location:
Beacons can’t track your location. The only thing they can do is let your mobile device know that you’re nearby.
Compatibility
Beacons work with both Android and iOS. They were initially introduced in iOS7 and are compatible with every Android version > 4.3
This puts beacon functionality in 300 million + devices.
Conclusion
Beacons transmit a low energy signal from a device with a radius of 0-50 meters to broadcast static pieces of data within short distances.
In a nutshell, our basic requirements for an operational beacon are:
1. Beacon enabled mobile app
2. Network of deployed beacons
3. Bluetooth switched on and relevant permissions
Without a doubt, the Beacon is a useful convergence device that can be given a shot at, which is for sure a revolution in technology
What are iBeacons all about? In this presentation we answer to the most common questions about beacons.
Liki.io is about handling mobile customer experience with beacons. Liki.io combines personalized and scheduled beacon content, mobile applications and real world environment.
Intro to iBeacon and Bluetooth Low EnergyKurt McIntire
FULL VIDEO ON YOUTUBE - https://www.youtube.com/watch?v=wpl1f8f4Vis
Speaker: Kurt McIntire, Co-Founder, Vektor Digital
@kurtmcintire, @vektordigital
iBeacons are small devices that transmit data via Bluetooth Low Energy. iOS devices can detect these signals as well as transmit data as iBeacons. When within range of an iBeacon, events like push notifications and server calls can be triggered inside apps.
As mobile marketers and developers, iBeacon technology presents us an incredible opportunity to build sophisticated, proximity based apps for clients and for distribution on the App Store.
In this talk, we’ll explore:
1. What are iBeacons and BLE?
2. How to detect iBeacons inside your apps
3. How to make your iOS device act as an iBeacon
4. Potential applications / Apps using iBeacon
This presentation introduces the motivation behind Beacon Technology and its potential. It briefly provides information about different protocols. The last part of the presentation is about basic implementation details that would enhance the user experience while presenting the current challenges.
A talk on beacons and Bluetooth Low Energy for a general audience I gave last year. I wanted to make the BLE protocol more accessible to understand while also demonstrating the potential business value of beacons.
Eddystone beacons: Everything you need to knowBeaconstac
Apart from all the excitement around Eddystone, there has also been a fair amount of confusion about how its introduction will affect businesses’ ongoing beacon projects. This webinar talks about all such concerns and answers FAQs on Eddystone.
Crafting and Launching Successful Beacon Apps - 11 Keys to SuccessKurt McIntire
Speaker: Kurt McIntire, Co-Founder, Vektor Digital
@kurtmcintire, @vektordigital
Launching a product or business that utilizes beacon technology? In this presentation, Kurt McIntire, Founder of Vektor Digital, breaks down the 11 keys to success for crafting successful beacon applications. He draws from his team's experience building over a half-dozen beacon and BLE applications for innovative startups and cutting-edge businesses.
11 Keys to Success:
1. Set Stakeholder Expectations
2. Validate If Beacons Are Needed
3. Know Your Operating Systems
4. Understand BLE Background Modes
5. Convey Value During Onboarding
6. Handle Bluetooth Off States
7. Provide Privacy Settings
8. Ensure User Interface Matches Beacon Accuracy
9. Utilize Beacon Cloud Management
10. Deploy with Interference in Mind
11. Aggregate Analytics Centrally
Qubit CMO Ian McCaig discussed with industry experts strategies for tackling stiff competition from commerce giants on the road to delivering contextual web personalisation. Speakers included Naoshi Yamauchi of Brooks Bell, Ramy Badie of TeeTurtle, Geoffrey Forman of Edmund Optics, and Tanuj Parikh of Estimote.
Beacon is a technology that is Apples implementation of BLE or Bluetooth low-energy technology.
Oodles has also put beacon functionality into effect. We have implemented this in the applications of our clients Timeforge and Trendr.
“What’s New in Beacon Tech, 2017?”. Kurt McIntire breaks down the slew of upgrades and expansions to beacon technology in the last year. Beacons are not the same as they were in 2013. We started out with plain UUIDs but now we have ultra-wideband enabled beacons, industrial grade asset tracking systems, and unprecedented indoor mapping. These are the years in beacon tech where things really take off.
Conversation Focus Points:
- New Indoor Location tools
- New hardware & sensors
- New Cloud management tools
- 2017 cost of deployments and ongoing software pricing
Code: https://github.com/jamesmontemagno/iBeaconsEverywhere
iBeacons are taking the world by storm allowing developers to leverage Bluetooth Low Energy to give their apps location support that can work just about anywhere including indoors. This give you the ability to enable any number of scenarios based upon device proximity that were never before possible. From retail stores to even sports including the Super Bowl and MLB, you will soon be finding iBeacons just about everywhere. Introduced as a core feature of iOS 7 iBeacon support has now found it's way to Android. You will learn what an iBeacon is, how they work, how you would want to use them, and how to get started making apps in both Android and iOS. All demonstrations will be coded in C#, but will be applicable to any iOS or Android developer in any language.
The design space for IoT devices is very different from that for mobile or cloud processors. Both mobile and cloud systems require huge chips. IoT devices
should operate at deficient power levels but often not work continuously. They must integrate processors, memory and storage, communication, and sensors.
https://www.ducatindia.com/datascienceusingpython
We have been doing some work with Beacons (iBeacon’s) at the moment and there where many preconceptions we had to overcome before getting to grips with the technology. We have compiled this presentation to help explain the landscape and explore some possibilities.
This presentation introduces the motivation behind Beacon Technology and its potential. It briefly provides information about different protocols. The last part of the presentation is about basic implementation details that would enhance the user experience while presenting the current challenges.
A talk on beacons and Bluetooth Low Energy for a general audience I gave last year. I wanted to make the BLE protocol more accessible to understand while also demonstrating the potential business value of beacons.
Eddystone beacons: Everything you need to knowBeaconstac
Apart from all the excitement around Eddystone, there has also been a fair amount of confusion about how its introduction will affect businesses’ ongoing beacon projects. This webinar talks about all such concerns and answers FAQs on Eddystone.
Crafting and Launching Successful Beacon Apps - 11 Keys to SuccessKurt McIntire
Speaker: Kurt McIntire, Co-Founder, Vektor Digital
@kurtmcintire, @vektordigital
Launching a product or business that utilizes beacon technology? In this presentation, Kurt McIntire, Founder of Vektor Digital, breaks down the 11 keys to success for crafting successful beacon applications. He draws from his team's experience building over a half-dozen beacon and BLE applications for innovative startups and cutting-edge businesses.
11 Keys to Success:
1. Set Stakeholder Expectations
2. Validate If Beacons Are Needed
3. Know Your Operating Systems
4. Understand BLE Background Modes
5. Convey Value During Onboarding
6. Handle Bluetooth Off States
7. Provide Privacy Settings
8. Ensure User Interface Matches Beacon Accuracy
9. Utilize Beacon Cloud Management
10. Deploy with Interference in Mind
11. Aggregate Analytics Centrally
Qubit CMO Ian McCaig discussed with industry experts strategies for tackling stiff competition from commerce giants on the road to delivering contextual web personalisation. Speakers included Naoshi Yamauchi of Brooks Bell, Ramy Badie of TeeTurtle, Geoffrey Forman of Edmund Optics, and Tanuj Parikh of Estimote.
Beacon is a technology that is Apples implementation of BLE or Bluetooth low-energy technology.
Oodles has also put beacon functionality into effect. We have implemented this in the applications of our clients Timeforge and Trendr.
“What’s New in Beacon Tech, 2017?”. Kurt McIntire breaks down the slew of upgrades and expansions to beacon technology in the last year. Beacons are not the same as they were in 2013. We started out with plain UUIDs but now we have ultra-wideband enabled beacons, industrial grade asset tracking systems, and unprecedented indoor mapping. These are the years in beacon tech where things really take off.
Conversation Focus Points:
- New Indoor Location tools
- New hardware & sensors
- New Cloud management tools
- 2017 cost of deployments and ongoing software pricing
Code: https://github.com/jamesmontemagno/iBeaconsEverywhere
iBeacons are taking the world by storm allowing developers to leverage Bluetooth Low Energy to give their apps location support that can work just about anywhere including indoors. This give you the ability to enable any number of scenarios based upon device proximity that were never before possible. From retail stores to even sports including the Super Bowl and MLB, you will soon be finding iBeacons just about everywhere. Introduced as a core feature of iOS 7 iBeacon support has now found it's way to Android. You will learn what an iBeacon is, how they work, how you would want to use them, and how to get started making apps in both Android and iOS. All demonstrations will be coded in C#, but will be applicable to any iOS or Android developer in any language.
The design space for IoT devices is very different from that for mobile or cloud processors. Both mobile and cloud systems require huge chips. IoT devices
should operate at deficient power levels but often not work continuously. They must integrate processors, memory and storage, communication, and sensors.
https://www.ducatindia.com/datascienceusingpython
We have been doing some work with Beacons (iBeacon’s) at the moment and there where many preconceptions we had to overcome before getting to grips with the technology. We have compiled this presentation to help explain the landscape and explore some possibilities.
Estimote and Fosbury are lucky to deal with a wide range of clients every day. These clients come with unique questions and challenges whose experiences can benefit anyone exploring beacons for their business. That's why we've partnered to address software and hardware FAQ's for beacons in this white paper.
Our three main topics include:
An iBeacon™ introduction
Technical iBeacon™ Hardware FAQ
Inspiring iBeacon™ Implementations FAQ
Free of charge, this collection of research and case studies is available to you as a PDF. Visit fosbury.co/resources to get started!
10 industries that will be disrupted by iBeacons in 2015Lukasz Felsztukier
10 industries that will be disrupted by iBeacons in 2015.
A presentation shown during Thursday social media meetings in Lodz, Poland, 28th August 2014
https://www.facebook.com/CzwartekSocialMedia
Introduction to Beacon, its protocols and its ecosystem.Also contains information on companies providing end to end beacon solutions from hardware,software and cloud based beacon management.
Everything you always wanted to know about beaconsGW Devices
There's been a lot of talk about beacons recently. But what exactly are they? And why should you care?
Beacons are undoubtedly one of the most exciting new technologies on the market, and as such you need to care about them for lots of reasons! Some think they could be set to revolutionise the way that we interact with devices and environments, potentially ushering in a new age of exciting, multi-channel interactive experiences. Others talk of 'The Internet of Things (IoT)' and how these new technologies could alter the way in which we interact with every-day devices such as our beloved cars, and even the humble refrigerator!
One thing is for sure, Beacons have the potential to open up exciting new opportunities for brands to interact with customers in ever more interesting ways. This also presents a huge opportunity for agencies and other partners to create innovative campaigns utilising these exiting new capabilities, which in turn generates new revenue streams.
Get to know Beacons Understanding and Online & Offline IntegrationJohn Andric
With the fast-paced technological advancements, one needs to keep up-to-date with the latest innovations and trending topics. Like Beacons, a majority of IT professionals lack the proper understanding of this concept. With this white paper, you will be able to know Beacons and even the differences between online as well as offline integration.
Proudly presenting our brand new "Upnext Beacons" and the “Museum of the Future” platform.
Beacons are short-range, low-energy, Bluetooth Smart transmitters that can communicate with mobile devices when they come within a 30 meter range.
The “Museum of the Future” platform is a context-aware, proximity and content solution conceived specifically for use with ”Upnext Beacons”. It offers an out-of-the-box solution that enables cultural institutions -- such as museums, galleries and exhibition centers -- to engage visitors by sending relevant, timely, personalised and localised communications to their mobile devices.
More info: http://up-next.com/beacon
This whitepaper explains and unlocks the power of proximity marketing and ibeacon use cases across a wide range of industries. Curated and prepared by award winning digital marketing strategist, keynote speaker and futurist to the travel industry, Stephenie Rodriguez. Rodriguez is the CEO of Mighty Media Group based in Australia.
In today’s world, it’s increasingly difficult for marketers to reach customers and prospects, much less prompt them to take desired actions. However, this complex challenge appears to have one simple solution: “Beacons” Bluetooth Low Energy (BLE). Also known as “proximity beacons”, these devices transmit relevant,targeted messages to nearby mobile devices.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
4. An Introduction to Mobile Beacons
What is Bluetooth LE?
BLE is a specification
The specification is used to create Bluetooth LE
chipsets
The chipsets are embedded in devices
5. Beacons are hardware devices that can emit and
receive BLE signals
Beacons can be placed throughout any targeted area that emit a
by other BLE enabled devices.
An Introduction to Mobile Beacons
What is a beacon?
6. An Introduction to Mobile Beacons
Do beacons beam data to phones?
Send & Receive data from …
… health sensors.
… a heart rate monitor.
… a fitness tracker.
… a refrigerator.
… a watch.
… a thermostat.
… a lightbulb.
… other mobile phones.
7. An Introduction to Mobile Beacons
How do beacons work?
Bluetooth LE devices
transmit small packets of
data
Which wake-up a “listener” to
let it know that it’s there
Oh,
Hello!
8. An Introduction to Mobile Beacons
How do beacons work?
2-3’
3-10M
Which then let’s you calculate
PROXIMITY to the beacon
70M
Oh,
Hello!
You’re
Nearby.
Remember NFC?
It only works here.
9. The NFC Killer?
An Introduction to Mobile Beacons
Technology Comparison
Bluetooth LE has an advantage over NFC due to it’s
longer range and affordability and also because both
Apple and Android devices support the technology.
10. Yes, but they work differently.
An Introduction to Mobile Beacons
Do beacons work with iPhones and Android phones?
For Android users to interact with
beacons, they have to have the
app running on their phone, at
least in the background.
(Android apps must scan for BLE)
Only iOS 7 and iOS 8 devices
constantly scan for BLE and wake
up relevant apps — even if they
are closed — when they come
within range of a beacon.
11. The physical device is any BLE device that is configured
in a particular way so it’s recognized by the iOS as an
iBeacon.
When an app is iBeacon-enabled it just means that it has
announced to the core iOS that it needs to be consulted if
the device detects a BLE device emitting a specific BLE
advertising signal.
An Introduction to Mobile Beacons
What is an iBeacon? Is it just an Apple beacon?
iBeacon is NOT an actual physical device - iBeacon is the software.
12. An Introduction to Mobile Beacons
Why marketers care?
Source: www.ebizu.com
14. User needs your app
User must have app on (does not need to be “open”)
User needs Bluetooth BLE compatible device
User needs Bluetooth on
User must allow you to push notifications
An Introduction to Mobile Beacons
Requirements
15. Are Beacons going to creep people out?
There is a potential to annoy a customer.
There is a potential to alienate a customer who finds location
awareness intrusive.
There are possible issues of legality if you plan on tracking
specific user behavior / location. (varies by country)
An Introduction to Mobile Beacons
Primary concerns
19. With Apple on board, Bluetooth LE is the first
proximity technology supported by all the
major mobile platforms.
Apple might have been the last to figure out what kind of
technology to use, but somehow it’s getting all the buzz and
credit.
(Imagine that)
An Introduction to Mobile Beacons
Why Now?
20. An Introduction to Mobile Beacons
Why it matters?
In a Word: Context
We can now deliver content and experiences to users based on
precise proximity to things in the physical world – making it a
whole new customer engagement channel.
Analyst firms all over the world recognize Bluetooth Smart as a key enabler in the Internet of Things.
How big?
Bluetooth Smart makes it easy for developers and manufacturers to create solutions that will work with the billions of Bluetooth enabled products already in the market today.
BLE features ultra low power consumption that allows devices to remain in service for years.
BLE allows both encrypted paired transmissions or quick broadcast data transmissions between sensor nodes and smartphones.
With the ability to calculate distances between fixed points and mobile objects, BLE is ideal for real time indoor localization applications and mobile tracking where GPS cannot be used.
Smart Ready (connect with sensors) = Phones, Tablets, Laptops, TVs, etc.
Smart (products that send information) = heart rate monitors, proximity sensors, smart watch, etc.
Think of it as a lighthouse emitting light in regular intervals. Mobile apps can listen for that signal and, when they receive it, trigger a location-based action.
Beacons do send small bits of data, typically a unique identifier.
This allows mobile apps to differentiate between beacons and perform an action when necessary (that is, a location-triggered notification).
Think of it as the combination of a hyper-accurate GPS coordinate or an IP address.
The identifier consists of three components: a UUID, which is specific to a beacon vendor; a "major," which is specific to a region, like a store location; and a "minor," which is specific to a sub-region, like a department within a store.
A beacon transmits radio waves, which can penetrate physical barriers like walls, unlike Wi-Fi or cell signals, which are often disrupted.
BLE consumes only a fraction of the battery power that classic Bluetooth does.
iPhones and iPads can do this thanks to Apple's iBeacon protocol.
Android devices, on the other hand, do not have a beacon system of this type at the operating-system level.
Beacon scanning at the app level means there is more of a battery drain for Android users.
Targeted Messaging Based on Location
NEW SPACE FOR MULTI-LEVEL MARKETING
Location based marketing allows a company to target a user with a more general message that can prompt a visit or action. It expands the scope of targeted marketing to offer a more intimate and direct interaction.
GOOD CUSTOMER EXPERIENCE CORRELATES TO LOYALTY AND WILLINGNESS TO BUY
According to a worldwide Jack Morton Study, 87% of all customers are more likely to recommend a brand and nearly 60% would be willing to pay a higher price if they had a great experience.
This is the equivalent of mobile cookies, but dropped into a smartphone via beacon triggers.
The location information is captured without the app ever opening.
Only consumers who agree to allow this information to be captured would be served the targeted ads later.
Welcome into the store or department
Highlight great deals or product info
Customize shopping with information from user account and loyalty status
Optimize in-store operations with shopping habits and traffic pattern insights
Encourage app engagement before, during, and after the event
Deliver personalized greetings, interesting facts or history
Direct fans to the shortest lines
Offer special access for sponsors
For the UN’s International Day for Mine Awareness, New Museum in New York City hosted an exhibit that used iBeacons to simulate a virtual minefield and let anyone experience the danger of land mines. When a person comes too close to a transmitter, it acts as a land mine and detonates, filling the user’s headphones with a jarring, visceral explosion followed by an audio testimony of someone’s actual experience. Users are then invited to make a small donation of $5 to help ensure no one ever has to go through what they just did. Great use of immersive technology to drive home a message.
Just think of all the things you’re “near” in a day. These objects can now trigger custom events on your smartphone apps.
Just think of all the things you’re “near” in a day. These objects can now trigger custom events on your smartphone apps.