iBeacons: The future of customer engagement
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iBeacons have the potential to change the shopping experience of consumers forever, and are set to be an excellent tool for marketers across the world. Take a look at our infographic to find out more information about what they are, how they are being used, and how consumers perceive innovations such as personalised shopping offers
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iBeacons: The future of customer engagement
- 1. WhatareiBeacons? Search iBeacons iBeaconsareApple’ssowareimplementationofbeaconswhichhavebeen effectivesincetheintroductionofiOS7.iBeaconsuseBluetoothLE-based technologythatextendslocation-basedserviceswithiniOSdevices. Beacons Standalonebeaconsaresensordevices,whichhavebeendevelopedby3rd partycompaniessuchasEstimote,thatcanbestrategicallyplacedinlocations totargetconsumersviaanybluetooth-enabledmobiledevice(including non-Appledevices). Already,thereareover... ...andtheseareintheformof theiOSphonesinourpockets! 200MILLION EXISTINGIBEACONS WHATAREIBEACONS?1 iOS8isamonumentalmovetowardsdevices thataremoreconnected,moreaware,and increasinglypoweredbyiBeaconandBluetooth LEtechnology. IBEACONUSES INDOOR NAVIGATION PROXIMITY MARKETING AUTOMATIC CHECK-IN CONTACTLESS PAYMENT 2 Immediate Withinafew centimetres Near Withinacouple ofmetres Far Greaterthan 10metresaway HOWDOESITWORK?3 230ft Thedistancethatbeacontransmitterscan sendsignalswithoutWi-Fi,GPSor3G/4G. Multiplebeaconscantriangulateyour positionatdistancesanywherefrom230 downtojustafewinches. THEPRICE £3-£12($5-$20) perbeacon 2years Theminimumbatterylifeofeach non-rechargeablelithiumbeacon. CURRENTUSE4 ABIResearchpredictsthatbeaconswillbeinstalledin 30,000INDOORLOCATIONS bytheendof2014 ““ “ “““ 254Appleretailstores BeaconshavebeeninstalledatApplestores tohelpwithstoreevents,GeniusBar appointments,andonlineorders. 20Majorleague baseballParks AcrosstheUSA,anumberofvenueshave announcedplanstousebeaconstoenhance fanexperiences. HeathrowAirport VirginAtlantichasinstalledbeaconsat HeathrowAirport,sowhenpassengerspass theirboardinggate,theirsmartphoneswill displayboardingpasses. Tesco&Waitrose AtrialofiBeacontechnologyinthefirsttwo UKsupermarketsisunderway. Walmart Walmartwanttoengagewithshoppersusing beaconsatthetimewhenbuyingdecisions arebeingmade,inordertoprovidethem withusefulinformation. Macy’sDepartmentstores InNewYorkandSanFranciscoMacy'sstores, beacontransmitterswillbeinstalledtotrack shoppers'movementsthroughoutthestores, offerspecialdeals,andconnecttheirhome shoppingandin-storeshoppingexperiences. “iBeacontechnologyisgoingtorevolutioniseretail-tailoringlocation-based content,ensuringtherightmessageisdelivered.WithTactuspointofsale (POS)unitsbeinginstalledbymajorretailersacrosstheUK,wewanttoensure ourcustomersknowexactlywhatthey’regetting.” NeilRustage DistributionDirector,Tactus WILLIBEACONSCATCHON? 80%ofsmartphoneownerswantmore mobile-optimisedproductinformation whileshoppinginstores. 4outof5consumersuse smartphonestoshop. £7.5billionofUKretailsales werefrommobiledevicesin2013. 80% £7.5BILLION 5 EFFECTIVEMOBILETARGETING DuringarecentTescocampaign,a£5discountwasofferedtowomen aged25-54livingwithinaTescocatchmentarea.Nearly40,000women redeemedthecouponinoneday. ADDITIONALLY,WHENSURVEYED.... WeveisajointventurebetweenEE,O2and Vodafonewithadatabaseofover20million mobileusers. Theyhaveseena4XINCREASEofbrands lookingtousetheirmobiletargeting. 6 £5discount TODAYONLY 69%ofUKconsumerswouldbehappyto receiveacouponontheirmobilephone. 45%ofsmartphoneownerswouldbe ‘verywilling’or‘somewhatwilling’to receivepromotionalmessagesfrom retailersdirectlytotheirsmartphone. 69%ofUK consumers ofsmartphone owners 45% SOURCES http://www.wired.co.uk/news/archive/2013-12/12/apple-ibeacon http://www.techrepublic.com/article/10-ways-ibeacon-is-changing-the-future-of-shopping/ http://jahya.net/blog/?2013-10-introduction-to-ibeacons http://www.phonearena.com/news/Report-Apple-to-reveal-additional-technology-for-iBeacon-at-WWDC_id56764 http://beekn.net/2014/06/ibeacon-ios8-devices/ http://estimote.com/ http:/http://en.wikipedia.org/wiki/IBeacon http://www.weve.com/mobile-marketing 7 visitusonlineat: www.appitized.com iOS8isamonumentalmovetowardsdevices thataremoreconnected,moreaware,and increasinglypoweredbyiBeaconandBluetooth LEtechnology. TheFutureof ConsumerEngagement: iBEACONS 10% discount offeverything!