iBeacon – facts, architecture and applications

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iBeacon – facts, architecture and applications - summary on Apple's iBeacon technology and how to buld fancy indoor location based services

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iBeacon – facts, architecture and applications

  1. 1. Content iBeacon – facts, architecture and applications Mirko Ross, CEO echolot digital worx, m.ross@digital-worx.de echolot digital worx GmbH - Germany - www.digital-worx.de
  2. 2. About beacons "Beacons" help guide navigators to their destinations ● Small devices (beacons) are placed as signal transmitters in space ● Smartphones in the range of a transmitter can be identified ● The location of the smartphone in space can be calcuated by trilateration ● Information and interaction can be triggered depending on the location of the smartphone. echolot digital worx GmbH - Germany - www.digital-worx.de
  3. 3. About beacons Transmitter are based on BLE 4.0 (Bluetooth Low Energy) Bare BLE Transmitter estimote iBeacons Gimbal Beacons Paypal Beacon ● Transmitter can be special units, smartphones, tablets, pc's, bluetooth dongles... ● Beacon are only sending units – that's different to NFC two way communication ● BLE signal range from 0 up to 30m ● Proprietary standards by Apple (iBeacon), Qualcomm (Gimbal), Paypal... echolot digital worx GmbH - Germany - www.digital-worx.de
  4. 4. iBeacon standard iBeacon by Apple ● Indroduced by Apple Inc. with iOS 7 ● Location based indoor services rolled out at US Apple Stores in Dec. 2013 ● Jan. 2014 CES fair established an indoor scavenger hunt ● More roll outs expected in 2014: Grocery Stores (US), Safeway Stores (US)... Supported platforms: Apple IOS 7 Android 4.3 echolot digital worx GmbH - Germany - www.digital-worx.de
  5. 5. iBeacon range iBeacon range Signal zones of iBeacon: ● 0 – 0.5m Immediate ● 0.5 – 2m Near ● 2 – 30m Far Device can track if it enters or leaves a signal zone echolot digital worx GmbH - Germany - www.digital-worx.de
  6. 6. iBeacon signal Receiving an iBeacon signal Signal transmitting: UUID of the Service Provider, Beacon Group ID (Major), Beacon ID (Minor), Signal strength, Energy Level, Proximity level (Zones) Beause it's low energy the signal can be muted by interior (e.g. windows, curtains) and human bodies. Position of the transmitter is important for accuracy. echolot digital worx GmbH - Germany - www.digital-worx.de
  7. 7. iBeacon locations Placing Beacons for indoor services By placing beacons transmitters the receiving unit can be tracked and guided indoor. Position can be calculated by overlapping Zones. echolot digital worx GmbH - Germany - www.digital-worx.de
  8. 8. iBeacon locations Placing Beacons for indoor services Beacon Group tracking the entrance area: entering / leaving echolot digital worx GmbH - Germany - www.digital-worx.de
  9. 9. iBeacon locations Placing Beacons for indoor services Single Beacons on POI / POS for push services echolot digital worx GmbH - Germany - www.digital-worx.de
  10. 10. iBeacon locations Placing Beacons for indoor services Beacon Group tracking areas: e.g. heat maps echolot digital worx GmbH - Germany - www.digital-worx.de
  11. 11. iBeacon applications Indoor services and applications echolot digital worx GmbH - Germany - www.digital-worx.de
  12. 12. iBeacon applications Proximity Push Identify nearby devices and send a notification to the smartphone echolot digital worx GmbH - Germany - www.digital-worx.de
  13. 13. iBeacon applications Track an trace heatmaps Identify POI / POS traffic and create heatmaps echolot digital worx GmbH - Germany - www.digital-worx.de
  14. 14. iBeacon applications Scavenger hunt Define waypoints and push hints for the the next point to establish an Indoor gaming experience Start Goal Waypoint 1 Waypoint 2 echolot digital worx GmbH - Germany - www.digital-worx.de
  15. 15. iBeacon applications Beacon → APP ↔ Server Communication App - Trace beacons Server - Trace apps - Send / receive server data - Display push information - Controls for user interaction - Send / receive app data - Check Beacon Database - Check Content Database - Push information to smartphones 5 1 2 Beacon Transmitting (BLE 4.0) 3 Beacon DB echolot digital worx GmbH - Germany - www.digital-worx.de 4 Content DB
  16. 16. Thanks for your attention Contact Mirko Ross CEO / echolot digital worx GmbH Founder Personal Cyber Protection Institute Member IoT Council m.ross@digital-worx.de More about iBeacon: http://www.ibeacon-navigation.com echolot digital worx GmbH - Germany - www.digital-worx.de

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