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iBeacon – facts, architecture and applications
Mirko Ross, CEO echolot digital worx, m.ross@digital-worx.de

echolot digital worx GmbH - Germany - www.digital-worx.de
About beacons

"Beacons" help guide navigators to their destinations
●

Small devices (beacons) are placed as signal transmitters in space

●

Smartphones in the range of a transmitter can be identified

●

The location of the smartphone in space can be calcuated by trilateration

●

Information and interaction can be triggered depending on the location of
the smartphone.

echolot digital worx GmbH - Germany - www.digital-worx.de
About beacons

Transmitter are based on BLE 4.0 (Bluetooth Low Energy)

Bare BLE Transmitter

estimote iBeacons

Gimbal Beacons

Paypal Beacon

●

Transmitter can be special units, smartphones, tablets, pc's, bluetooth dongles...

●

Beacon are only sending units – that's different to NFC two way communication

●

BLE signal range from 0 up to 30m

●

Proprietary standards by Apple (iBeacon), Qualcomm (Gimbal), Paypal...

echolot digital worx GmbH - Germany - www.digital-worx.de
iBeacon standard

iBeacon by Apple
●

Indroduced by Apple Inc. with iOS 7

●

Location based indoor services rolled out at US Apple Stores in Dec. 2013

●

Jan. 2014 CES fair established an indoor scavenger hunt

●

More roll outs expected in 2014: Grocery Stores (US), Safeway Stores (US)...
Supported platforms:
Apple IOS 7

Android 4.3

echolot digital worx GmbH - Germany - www.digital-worx.de
iBeacon range

iBeacon range
Signal zones of iBeacon:
●

0 – 0.5m Immediate

●

0.5 – 2m Near

●

2 – 30m Far
Device can track if it enters
or leaves a signal zone

echolot digital worx GmbH - Germany - www.digital-worx.de
iBeacon signal
Receiving an iBeacon signal

Signal transmitting: UUID of the Service Provider, Beacon Group ID (Major), Beacon
ID (Minor), Signal strength, Energy Level, Proximity level (Zones)
Beause it's low energy the signal can be muted by interior (e.g. windows, curtains)
and human bodies. Position of the transmitter is important for accuracy.
echolot digital worx GmbH - Germany - www.digital-worx.de
iBeacon locations
Placing Beacons for indoor services
By placing beacons transmitters
the receiving unit can be tracked
and guided indoor.
Position can be calculated by
overlapping Zones.

echolot digital worx GmbH - Germany - www.digital-worx.de
iBeacon locations
Placing Beacons for indoor services

Beacon Group tracking the
entrance area: entering / leaving

echolot digital worx GmbH - Germany - www.digital-worx.de
iBeacon locations
Placing Beacons for indoor services

Single Beacons
on POI / POS
for push services

echolot digital worx GmbH - Germany - www.digital-worx.de
iBeacon locations
Placing Beacons for indoor services

Beacon Group tracking
areas: e.g. heat maps

echolot digital worx GmbH - Germany - www.digital-worx.de
iBeacon applications

Indoor services and applications

echolot digital worx GmbH - Germany - www.digital-worx.de
iBeacon applications
Proximity Push
Identify nearby devices
and send a notification to
the smartphone

echolot digital worx GmbH - Germany - www.digital-worx.de
iBeacon applications
Track an trace heatmaps
Identify POI / POS traffic
and create heatmaps

echolot digital worx GmbH - Germany - www.digital-worx.de
iBeacon applications
Scavenger hunt

Define waypoints and
push hints for the the next
point to establish an
Indoor gaming experience

Start

Goal

Waypoint 1

Waypoint 2

echolot digital worx GmbH - Germany - www.digital-worx.de
iBeacon applications
Beacon → APP ↔ Server Communication
App
- Trace beacons

Server
- Trace apps

- Send / receive server data
- Display push information
- Controls for user interaction

- Send / receive app data
- Check Beacon Database
- Check Content Database
- Push information to smartphones

5
1

2

Beacon
Transmitting (BLE 4.0)

3

Beacon DB
echolot digital worx GmbH - Germany - www.digital-worx.de

4

Content DB
Thanks for your attention

Contact
Mirko Ross
CEO / echolot digital worx GmbH
Founder Personal Cyber Protection Institute
Member IoT Council
m.ross@digital-worx.de

More about iBeacon:

http://www.ibeacon-navigation.com

echolot digital worx GmbH - Germany - www.digital-worx.de

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iBeacon – facts, architecture and applications

  • 1. Content iBeacon – facts, architecture and applications Mirko Ross, CEO echolot digital worx, m.ross@digital-worx.de echolot digital worx GmbH - Germany - www.digital-worx.de
  • 2. About beacons "Beacons" help guide navigators to their destinations ● Small devices (beacons) are placed as signal transmitters in space ● Smartphones in the range of a transmitter can be identified ● The location of the smartphone in space can be calcuated by trilateration ● Information and interaction can be triggered depending on the location of the smartphone. echolot digital worx GmbH - Germany - www.digital-worx.de
  • 3. About beacons Transmitter are based on BLE 4.0 (Bluetooth Low Energy) Bare BLE Transmitter estimote iBeacons Gimbal Beacons Paypal Beacon ● Transmitter can be special units, smartphones, tablets, pc's, bluetooth dongles... ● Beacon are only sending units – that's different to NFC two way communication ● BLE signal range from 0 up to 30m ● Proprietary standards by Apple (iBeacon), Qualcomm (Gimbal), Paypal... echolot digital worx GmbH - Germany - www.digital-worx.de
  • 4. iBeacon standard iBeacon by Apple ● Indroduced by Apple Inc. with iOS 7 ● Location based indoor services rolled out at US Apple Stores in Dec. 2013 ● Jan. 2014 CES fair established an indoor scavenger hunt ● More roll outs expected in 2014: Grocery Stores (US), Safeway Stores (US)... Supported platforms: Apple IOS 7 Android 4.3 echolot digital worx GmbH - Germany - www.digital-worx.de
  • 5. iBeacon range iBeacon range Signal zones of iBeacon: ● 0 – 0.5m Immediate ● 0.5 – 2m Near ● 2 – 30m Far Device can track if it enters or leaves a signal zone echolot digital worx GmbH - Germany - www.digital-worx.de
  • 6. iBeacon signal Receiving an iBeacon signal Signal transmitting: UUID of the Service Provider, Beacon Group ID (Major), Beacon ID (Minor), Signal strength, Energy Level, Proximity level (Zones) Beause it's low energy the signal can be muted by interior (e.g. windows, curtains) and human bodies. Position of the transmitter is important for accuracy. echolot digital worx GmbH - Germany - www.digital-worx.de
  • 7. iBeacon locations Placing Beacons for indoor services By placing beacons transmitters the receiving unit can be tracked and guided indoor. Position can be calculated by overlapping Zones. echolot digital worx GmbH - Germany - www.digital-worx.de
  • 8. iBeacon locations Placing Beacons for indoor services Beacon Group tracking the entrance area: entering / leaving echolot digital worx GmbH - Germany - www.digital-worx.de
  • 9. iBeacon locations Placing Beacons for indoor services Single Beacons on POI / POS for push services echolot digital worx GmbH - Germany - www.digital-worx.de
  • 10. iBeacon locations Placing Beacons for indoor services Beacon Group tracking areas: e.g. heat maps echolot digital worx GmbH - Germany - www.digital-worx.de
  • 11. iBeacon applications Indoor services and applications echolot digital worx GmbH - Germany - www.digital-worx.de
  • 12. iBeacon applications Proximity Push Identify nearby devices and send a notification to the smartphone echolot digital worx GmbH - Germany - www.digital-worx.de
  • 13. iBeacon applications Track an trace heatmaps Identify POI / POS traffic and create heatmaps echolot digital worx GmbH - Germany - www.digital-worx.de
  • 14. iBeacon applications Scavenger hunt Define waypoints and push hints for the the next point to establish an Indoor gaming experience Start Goal Waypoint 1 Waypoint 2 echolot digital worx GmbH - Germany - www.digital-worx.de
  • 15. iBeacon applications Beacon → APP ↔ Server Communication App - Trace beacons Server - Trace apps - Send / receive server data - Display push information - Controls for user interaction - Send / receive app data - Check Beacon Database - Check Content Database - Push information to smartphones 5 1 2 Beacon Transmitting (BLE 4.0) 3 Beacon DB echolot digital worx GmbH - Germany - www.digital-worx.de 4 Content DB
  • 16. Thanks for your attention Contact Mirko Ross CEO / echolot digital worx GmbH Founder Personal Cyber Protection Institute Member IoT Council m.ross@digital-worx.de More about iBeacon: http://www.ibeacon-navigation.com echolot digital worx GmbH - Germany - www.digital-worx.de