iBeacons are low energy Bluetooth devices that can trigger events in mobile apps when detected nearby by transmitting a unique identifier. They allow devices to be tracked and contextual messages delivered at varying distances, providing potential to target consumers with hyper-local personalized messages. However, consumers may remove apps or disable Bluetooth to block unwelcome communications from iBeacons.

1. iBeacons

2. What are iBeacons?
iBeacons are an Apple
standard for bluetooth
beacons - low energy
bluetooth devices that
can trigger events in
mobile apps or
operating systems
detected nearby.

3. How do iBeacons work?
iBeacons transmit a
unique identifier which
can be picked up by
mobile apps.
This allows devices to be
tracked and contextual
messages to be triggered
at varying distances from
the iBeacon.

4. Why might iBeacons be important?
iBeacons provide the
potential to target
consumers with
hyper-local,
contextual and
personal messages.
If used poorly,
consumers can
remove apps or turn
bluetooth off to block
unwelcome
communications.

5. What are the best iBeacon examples?
National Slate Museum,
North Wales
http://bit.ly/29ir3R2
Wayfinding & navigation
at airports
http://bit.ly/29pOoCX
Townsquare Media
Music Festival tour
http://bit.ly/29wUZx4