Yummy nummies
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This document provides an overview of a proposed business called Yummy Nummies that produces natural and organic candies. It discusses the company's background, products, target customers, competitors, marketing strategy, financial plan, sales forecasts, and references. The business would be headquartered in Kuala Lumpur, Malaysia and produce a variety of candies like hard, milky, and gummy candies to target health conscious customers. It provides details on expected startup costs, capital investment, and sales projections over the first three years.
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Nestle was founded in 1867 in Switzerland and is now the largest food company in the world. It produces a wide range of products including milk products, beverages, prepared dishes, and chocolates. Nestle India focuses on nutrition, health, and wellness through products like Nescafe, Maggi, Kit Kat, and Milkmaid. The company aims to increase market share and exports while meeting social goals like eradicating poverty. Nestle follows business principles around quality, consumer communication, sustainability and has a strong portfolio of global brands that contribute significantly to its sales.
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strategic group analysis of maliban biscuits (MFG) Ltd.
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An analysis on the Ice Cream brand preferences among parents in Malaysia
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Yummy nummies 01
This document provides information for starting a natural and organic candy business called Yummy Nummies. It discusses the company background, potential market size, products, services, sales strategies, management structure, financial planning and sales forecast. The business will start as a partnership and transition to a corporation after 2 years. It requires $1.16 million in startup costs and forecasts sales to grow from $775,000 in year 1 to $3.4 million by year 3 as product offerings and customer base expand.
wholefood market (case no. 7)
wholefood market case 7
Case study from the book
(strategic management, concepts and cases… written by, fred r. david)
Nestle; how to keep magic going
1. Nestlé is a global food and beverage company founded in 1867 that operates in over 70 countries and employs 254,000 people.
2. The company's four-part business strategy focuses on growing existing businesses, developing new businesses, operational efficiency, and reducing costs.
3. A SWOT analysis identifies Nestlé's strengths as its strong brand name, experience, and consumer insights, while weaknesses include some product positioning and managing subsidiaries. Opportunities include emerging market growth while threats include competitors.
nestle International business management slides
The document provides information about Nestle, a Swiss multinational food and drink processing conglomerate. It details that Nestle was founded in 1866 by Henri Nestle and has grown to be the largest food company in the world, present in 191 countries with 447 factories and 339,000 employees. The document also summarizes Nestle's operations, products, strategies, history of growth, and controversies.
Nestle
Nestle is a large multinational food and beverage company that was founded in Switzerland in 1866 and has grown to operate worldwide. It has a wide range of food products and is a leader in categories like coffee, bottled water, and pet food. The document discusses Nestle's history, organizational structure, strategies, and financial performance to provide an overview of the company.
Final ISMP
The document provides an integrated strategic marketing plan for expanding Butterfinger's product line into peanut butter spreads and Butterfinger stores. Key points include:
- Butterfinger should launch peanut butter spreads to capitalize on the $1.5 billion spreads market and Nestle's success with Butterfinger capturing 17% of the peanut butter cups category.
- Opening Butterfinger stores would provide a unique experience for consumers.
- These strategies could help Butterfinger spreads achieve over 10% growth in the next three years, with financial targets of $144 million in net revenue and $17 million in net income for 2017.
17495022 nestle-business-presentation
1. Nestle's vision is to meet consumer needs everyday by marketing high quality foods, while their mission is to provide safe, nutritious foods that meet health needs and preferences.
2. Nestle conducts business globally and uses the latest technology in R&D to develop new products and improve quality. It aims to be a truly global food company.
3. Nestle has strengths in its long history of success, global scale of operations, innovation leadership, and strong brand, but faces threats from competition and some market maturity.
Final project (lin shanghsien) Strategic Thinking and Analysis
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Principal of marketing
The document provides information about Nestle, including its history, operations in Pakistan, use of the BCG growth share matrix to analyze its product portfolio, segmentation of the market, and marketing mix strategies. Specifically, it discusses:
1) Nestle was founded in Switzerland in 1905 and operates widely around the world, including in Pakistan since 1979.
2) It uses the BCG matrix to categorize products based on market share and growth, identifying stars, cash cows, question marks and dogs.
3) Nestle segments the market based on geographic, demographic, psychographic and behavioral factors to target specific groups.
4) Its marketing mix involves developing high quality products, having competitive prices, wide distribution
Success story of nestlé milkmaid
nestle milkmade
the sucess story of nestle milkmaid with SCPS APPROACH ( sector , sub sector , company , products & services)
SWOT analysis of company (nestle) and product (milkmaid)
confectionery industry
The confectionery industry document summarizes the history and current state of the confectionery industry in India. It discusses key products, top companies in the industry like Cadbury and Nestle, market drivers and trends. Cadbury is a leading player with a market share of over 70% in India. The industry is growing due to rising incomes, urbanization and marketing campaigns. Southern India accounts for the majority of confectionery consumption currently.
Krispy kreme doughtnuts (kkd)
The document outlines various aspects of Krispy Kreme Doughnuts' business operations, including their vision, mission, values, store layouts, marketing strategies, competitors, and financial indicators. It also performs a situational analysis, examining Krispy Kreme's internal strengths and weaknesses as well as external opportunities and threats. The analysis finds that while Krispy Kreme has a strong brand, their marketing strategies may not be sufficient to maintain competitive advantage in the long run.
Krispy natural
1. Pemberton Products, a division of Candler Enterprises, sought to enter the growing US cracker market which was led by Kraft, Kelloggs, and Pepperidge Farm.
2. It acquired Krispy Inc., a manufacturer of single-serve cracker packages, but the product did not perform as expected with limited flavors and packaging and taste issues.
3. Pemberton relaunched the product as Krispy Natural with improved recipes, multiple package sizes, whole wheat ingredients, and effective marketing, distribution, and pricing strategies that led to strong consumer preference and sales growth.
Nestle1
Nestle began in 1867 by Henri Nestle who created a milk-based food for infants unable to breastfeed. By the 1960s, Nestle was one of Switzerland's largest companies with over 200 factories worldwide. Nestle aims to be the world's largest and best brand of food manufacturer, with eight of its top thirty products including the Nestle logo. Currently, Nestle has offices worldwide including its headquarters in Switzerland and offices in India located in Gurgaon, Haryana. Nestle strives to be a leader in nutrition, health and wellness through research to create better food allowing people to live better lives.
Danone Trust 7 TeamLeverage Winner Presentation
The document summarizes Danone's strategic plan for its operations in Turkey. It identifies key threats like rising milk prices, shortage of quality milk supply, and aggressive competition from private labels and discounters. The top three strategic priorities are defending against the discounter threat, expanding the consumer base, and adjusting supply and demand imbalance. Four strategic directions are proposed: expanding value-added products, blockbuster innovations, base category leadership, and street sales expansion. Specific initiatives presented include a new cheese line and "Healthy Snacks" product line.
Hershey consulting package
This is a consulting project for The Hershey Company. Increase outsourcing and export to Asia enhances Hershey’s reputation in this large market where demand is still growing.
Stern Powerpoint Presentation
Group powerpoint presentation for final project in NYU Stern business class that I modified for other uses.
Nestle project
Nestle is the world's largest food and beverage company operating in over 100 countries. It has over 2,50,000 employees and 500 factories worldwide. In India, Nestle began operations in 1961 and today manufactures products across various categories including coffee, milk, nutrition, water, confectionery etc. It focuses on product innovation, affordable prices, and wide distribution to appeal to customers. Future plans include strengthening its leadership in the nutrition segment and driving health and wellness across all product categories. Key to Nestle's success has been a culture of innovation, operational efficiency, and focus on adding long-term value for consumers.
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Final project (lin shanghsien) Strategic Thinking and Analysis
Final project (lin shanghsien) Strategic Thinking and Analysis
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Yummy nummies
- 2. NATURAL & ORGANIC CANDIES FOR YOUR SWEET TOOTH
- 3. BUSINESS BACKGROUND Natural & Organic Candies Confectionery Eco-friendly Health Conscious Location Headquarter Kuala Lumpur, Malaysia YUMMY NUMMIES
- 5. Revenues TOP 5 GLOBAL CONFECTIONERY COMPANIES Confectionary Company Net Sales 2011 Number of Employees Factories Worldwide 1 Kraft Foods Co. (Illinois USA) $19.96 billion 98,000 1,683 2 Mars Inc. (Virginia USA) $16.20 billion 65,000 1,353 3 Nestl� SA (Vevey, Switzerland) $12.80 billion 283,000 4,563 4 Ferrero Group (Piedmont, Italy) $9.61 billion 21,600 18 5 Hershey Foods Corp (Pennsylvania, USA) $6.11 billion 14,400 N/A
- 10. PRODUCTS HARD CANDIES MILKY CANDIES SOFT & CHEWY CANDIES
- 11. NATURAL & ORGANIC CANDIES Suitable for “sweet tooth” of all ages WHY YUMMY NUMMIES:- • Natural & Organic • No artificial flavoring • No coloring • No additives • No preservatives • Contains vitamins • Supply energy • Suitable for diabetes
- 12. SERVICES HOME DELIVERY EVENTS CANDY TRUCKS CUSTOM MADE SCULPTURE
- 13. SALES STRATEGIES Online Store Kiosk stand in shopping malls
- 14. SALES STRATEGIES • Distribute candies to smaller and larger retail companies
- 15. SALES STRATEGIES Membership PromotionMonthly Subscription Box
- 16. PRICES • Ranges from RM 8 onwards • 3 sizes of packaging for each product
- 17. ADVERTISING PRODUCT YOUTUBE COMMERCIAL SOCIAL NETWORK PAGE
- 19. Starting How much to start ? Setup Costs RM 90,000 Production Costs RM 450,000 Overhead Costs RM 500,000 ________ Rm1,040,000 Contingency (10%) RM 120,000 Final Amount RM 1,160,000
- 20. CAPITAL INVESTMENT RM 1,200,000 4-main shareholders (RM-300k each)
- 21. SALE FORECAST Yearly Sales by Product DESCRIPTION YEAR 1 YEAR 2 YEAR 3 soft candies 250k 500k 800k hard candies 100k 200k 600k milky candies 300k 600k 700k gummy bears 75k 150k 500k candy sculptures 50k 600k 800k TOTAL SALES PER YEAR RM 775,000 RM 2,050,000 RM 3,400,000
- 22. 250 500 800 100 200 600 300 600 700 75 150 500 50 600 800 0 200 400 600 800 1000 2012 2013 2014 Interactive Chart Soft Candies Hard Candies Milky Candies Gummy Bears Candy Sculpture
- 23. REFERENCES • Malaysia Age Structure . (2014). Index Mundi. Retrieved from http://www.indexmundi.com/malaysia/age_structure.html