Psych 01

1. A Story of
ABC Uncle &
Gelato Stud
Group members:
1. CAROL WONG(0317742)
2. ROZANNA IBAM(0317967)
3. TAN YINCY(0318355)
4. NEVILLE GEOFFREY SOMI(0317780)
5. TRISTAN YU TZE-XIEN(0317729)

6. CHAPTER 7 :STEREOTYPES, PREJUDICE, AND DISCRIMINATION
STEREOTYPE
Specific beliefs
about a group of
people
Specific on:
How they look like,
behave and abilities
In this View, “The Stud” STEREOTYPES the
group of people around his stall :
Shabby Man – old attire looking. Presume he is
Poor thus he don’t even bother about him
Business Man – Too busy managing his career
to stop and get desserts
Chinese Guy – according to Chinese stereotype.
Seems too stingy to spend his money.
Young Student – are less careful at their spending
Hot Chick – seems gullible and easy to persuade

7. FIRST
IMPRESSION
Evolutionary
Perspective
ATTRACTIVEN
ESS >
Appearance
CHAPTER 4 : PERCEPTION
>When she first encounter the two men, she was more
attracted to the Stud because of his physical appearance
which was a well-dressed young man compare to the
ABC uncle who was in his plain white shirt.
*According to research, it takes one-tenth of a second for us to judge
someone and make a first impression on others

8. Chapter 6 : PERSUASION
Cialdini’s Six Weapons of
influence
Factors affecting the persuasion results
The Stud who tried to persuade the student
to buy gelato from him
However the student does not find the offer
worth his investment as he has a budget plan and
he was determined to stay focused on his plans,
therefore it is difficult persuade him into buying
the gelato
LIKING > As the Stud was being rude to her, the Hot Chick
was turned off and refused from getting persuaded
by the Stud

9. Chapter 5 : ATTITUDES
SPECIFICITY
Very specific attitudes are more
likely to be acted on that general
attitudes
Attitudes > Behavior
Young Seller
- Bad Attitude
Bad-tempered
In the beginning, he was being over confident to persuade the student
however after being rejected, his mood changed. He became angry and
directed his anger towards the hot chick thus turning her well as other
potential customers away from him instead.

10. Chapter 3 : SOCIAL COGNITION
Confirmation Bias
Through Schema
Seek information/evidence/belief
before
Making final Decision
*Definition
type of selective thinking
whereby one tends to notice and
to look for what confirms one’s
beliefs, and to ignore, not look
for, or undervalue the relevance
of what contradicts one’s belief.
The Hot Chick was keen to buy ice-cream from
that old man
(Agree) > Old man approached her in a kind manner,
which interpreted in a way that supported her beliefs on
wise old man shows
Warmth , Kindness and Wisdom,
(Deny) > whereas the Stud was being rude while trying
to persuade her that reduced her possibilities of buying
from him