The document outlines an SEO audit report divided into two parts: analyzing the SEO performance of Upgrad and the user's blog. It identifies various content and technical SEO issues, such as missing H1 headings and slow load times, and provides optimization suggestions including adding meta descriptions, optimizing images, and creating a robots.txt file. The document emphasizes the importance of these optimizations for improving search engine rankings and user experience.

1. SEO Audit Report
Content and Technical
Name: Chinmaye Arora

2. Instructions:
• This Live Project has 2 parts: Part 1: Analysing upGrad SEO
Audit report; Part 2: Analysing your Blogs’ SEO Audit Report.
• You will analyse the SEO audit report for upgrad.com from
seositecheckup.com and suggest ways to optimize for a better
SEO score. Similarly, you will analyse the SEO audit report for
your blog using seoptimer.com
• You need to provide (any) two optimization techniques for
content and (any) two for technical.
• Note: The SEO reports used are from different tools.

3. PART A

4. Content SEO
From the SEO audit report given, suggest ways to perform Content SEO.
1. Problem: Upgrad webpage does not have an H1 heading which is very important for any site. It
helps indicate the important topics of your page to search engines as it helps in defining the topic of
your page to search engines. If headings are not added it will affect the SEO score of the website
and it will affect the site ranking on SERPs for its chosen keywords.
Solution:Add one H1 heading on each webpage to help the search engine better understand the
topic on the page.
Your Answer

5. Content SEO
From the SEO audit report given, suggest ways to perform Content SEO.
2. Problem: Images are not optimized as Upgrad is not using alt text, Not all images are not
properly sized and display dimensions that match the natural aspect ratio. It is important to optimize
images as alt text makes it easier for crawlers to understand what images are about. And images
need to be properly sized and match the natural aspect ratio so it will not hinder user experience.
Images also affect site speed if not optimized.
Solution: Add alt text for each image with relevant keywords. And properly chose image size and
aspect ratio to enhance user experience.
Your Answer

6. Technical SEO
From the SEO audit report given, suggest ways to perform Technical SEO.
Optimization suggestion 1:
Problem: The website doesn't have a robots.txt file. It is important to have robots.txt as it tells the
crawler which page needed to be ranked and which does not. Robots.txt also affects the load speed
of the website.
Solution:
- Install and create a robots.txt file for the website to lower the load time on the server as it helps
crawlers to index the important pages of the website and avoid unimportant and duplicate pages.
Once the file is created, upload the file to the top-level directory of the web server.
- Ensure the permissions are set on the file so that it is readable to the search engines.
Your Answer

7. Technical SEO
From the SEO audit report given, suggest ways to perform Technical SEO.
Optimization suggestion 2:
Problem: The website load time is around 6.55 sec, which is over the average loading speed which
is 5 sec. The higher load time leads to a higher bounce rate which ruins your SEO efforts.
Solution:
- JavaScript files are not minified so minified it to lower website load time.
- The website HTML size is 182 kb which is way over the average size of 33 kb so minified it.
- The upGrad page uses more than 20 HTTP requests which slows down page loading. Reduce
HTTP requests on the page.
Your Answer

8. Technical SEO
From the SEO audit report given, suggest ways to perform Technical SEO.
Optimization suggestion 3:
Problem: This webpage is using inline CSS styles. Adding CSS rules to each HTML element takes
time and makes your HTML structure unorganized. It's difficult to keep up, reuse, and scale. The size
and download time of your page can be affected by styling multiple elements.
Solution: Do not use Inline CSS styles as it make difficult to manage your page.
Optimization suggestion 4:
Problem: This website has 2 email addresses in its page code which led to security issue as spam
harvesters can steal these information from your site.
Solution: Advice to protect email addresses in a way that hides them from spam harvesters.
Your Answer

9. PART B

10. Your Blogs SEO Report

14. Q1. Identify two content and two technical gaps for your webpage. State relevant
optimization techniques for the same.
Content SEO
1. Problem: Meta Description for the Home page is missing.
Solution: Add a Meta Description for the Homepage with relevant keywords and the length should
be less than 155 chars.
2. Problem: H1 header Tag is missing.
Solution: Add one H1 heading on each webpage to help the search engine better understand the
topic on the page.
Your Answer

15. Q1. Identify two content and two technical gaps for your webpage. State relevant
optimization techniques for the same.
Technical SEO
1. Problem: The website load speed for mobile and desktop is slow.
Solution:
- Server Response time is slow. Try to increase response time.
- Images and Videos needed to be comprised.
2. Problem: SSL certificate is missing. It increases the bounce rate as the site is viewed as not
secure.
Solution: Purchase an SSL Certificate and use HTTPS for the website to increase site security.
Your Answer

16. Q2. Identify the Title tag, H1, H2 and H3 tags for your blog's home page.
H1 is missing from the Homepage. H2 are Let’s Learn Animation, Blog Submission, and Social
Media. H3 is © copyright 2022 My Blogs Hub. All Rights Reserved
Your Answer

17. Q3. What is your server speed; and How can you improve it?
Here server response speed is shown
2.4 sec which is low.
Ways to improve server speed:
- Minify Your Scripts, Cache Your
Website, Reduce Image File Sizes,
Remove Unnecessary Plugins, etc.
Your Answer

18. Q4. Study your report and identify if your blog has a robot.txt file?
Yes, My blog has a robots.txt file as shown above in the screenshot.
Your Answer