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Youtube marketing disadvantages 
In this file, you can ref free useful materials about youtube marketing 
disadvantages and other materials for video marketing such as video 
marketing tips, video marketing tools, video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
There are lots of video-sharing sites on the web, but YouTube is the one 
that caps off the first place. It is by far the site with the highest number 
of users (viewers and uploaders) and the most number of traffic. If 
you’re a marketer, it’s a wise strategy to use YouTube as another social 
media marketing tool. However, marketing in YouTube also has its fair 
share of pros and cons, like all else. 
As it already has a huge community base and its brand has become a 
“household name,” its Video Marketing feature is still somehow new in 
the internet marketing arena. In this article, we will tackle on the pros 
and cons of this new internet marketing strategy. 
PROS 
1. Easy to Share 
Below each video, there are sharing options users can easily click on to 
make your video viral. They can Like the video, recommend it to their 
Video marketing. Free pdf download examples Page 1
network in Twitter, Facebook or send the video through e-mail to their 
friends. Leveraging on social media sites maximizes your video sharing 
capacity. To boost the promotion, post your YouTube video links onto 
bulletin boards of your friends. In this way, their visitors will also see 
the link on their friend’s profile. When they get interested, your video 
gets another unique view count and you have an added chance to have a 
new subscriber. 
On the video itself, you can attach invitation links to have your viewers 
conveniently subscribe as well. Sharing is easy; you just have to take the 
time and little effort to publicize your video content across a variety of 
social media channels. You can also blog about it and then embed the 
YouTube video on your website. 
2. FREE 
Your uploaded YouTube videos will appear in both YouTube and 
Google search engines. You can get your brand go viral with millions of 
views, introduce your company and the benefits of your products—all 
without cost. There are no fees to pay in using YouTube. So don’t worry 
if you’re just starting out and experimenting on its use. You can practice 
and test your own creative ways on doing videos and see how the market 
reacts for free. 
3. Strategic Tagging 
Alexa ranks YouTube as the second highest trafficked site globally. 
What this means is that when you market your products and services 
through YouTube videos, you can have about 60 million viewers in a 
month. Emarketer says that the market is predominately Generation Y 
online surfers who understand 18 languages. They explore the Internet 
about five to six hours daily. Given this demographics, you can have a 
smarter way of knowing who and how to target them. 
YouTube has a feature that allows you to tag your videos with 
keywords. These keywords can comprise of words or phrases that make 
your videos appear in users’ related searches. These tags are also the 
Video marketing. Free pdf download examples Page 2
baseline for YouTube to control the videos that show up in the Related 
Videos section. 
To optimize your tags effectively, select about three keywords and use 
them in all your videos. These tags should be unique (nobody but you 
use them in the entire YouTube site). When you are successful in 
determining the ones that work, it will be easier for users to reach your 
video. When you see that you’re getting more views, then you can enter 
more generic tags. 
CONS 
1. Concept overrides content 
Good content is not as necessary as good concept in video-making. To 
get thousands of views and drive visitors to your YouTube video, you 
have to inject a great concept that makes them almost forget how they 
were led to the site. Learn how to remix videos and audios and create the 
element of surprise. Break down long clips to shorter and bite-sized ones 
to appeal to a larger audience. Make your ads outright and amazing. You 
can use title optimization by using intriguing headlines that would make 
them want to find out more about your topic. 
2. Requires more attraction 
Users of the Internet usually just scan text-based content to find the 
information and get to the core of the content immediately. Realize that 
in videos, this cannot entirely be applied. Viewers watch videos from 
beginning to end and not jump from one segment to another to find 
Video marketing. Free pdf download examples Page 3
meaning in the video. Hence, the intro of your video must be alluring 
enough to get them continue watching until the end or until you have 
made your point get across. 
Make it snappy and no longer than three minutes. Else, especially for 
those with slow Internet connection and those with shorter attention 
spans, users will more likely to just press the X button and move on to 
the next video. 
3. Fresher uploaded videos result from the search hits 
Typically in Google searches, the 
more aged the blog post is, the more it gets brought up to the top results 
page. This is because the page has incurred more backlinks and has 
increased credibility rate online. In comparison, YouTube searches don’t 
act that way. Rather, it considers the newest videos as the top-rated hits. 
There is what’s called the “freshness” factor in every video. So in order 
for your videos to rank high and produce the honors, you must either 
resubmit or re-upload them whenever you got the time and remove the 
older video. 
Note also that in YouTube, videos only have a shelf life of two days 
before it is moved out from the Daily Most Viewed list to the Weekly 
Most Viewed. So the key here is to make sure that it’s getting viewed 
more and more each day, to stay on top. 
Marketing through YouTube videos can be one of the effective ways on 
how to take advantage of the fact that people are visual. Videos can 
entertain your viewers or followers than textual content. However, when 
Video marketing. Free pdf download examples Page 4
done wrong, they will only be bored and may hit on the Unsubscribe 
button. 
II. Video marketing tips 
#1: Make your title count 
Just like a headline to a blog post, 
video titles can pull powerful 
traffic. There are two main reasons 
why the title is so important. One, 
a great title can instantly grab a 
viewer’s attention. 
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#2: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand. 
#3: Include your URL in your video 
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
where you can display your website address and it’s a great way to get 
exposure. 
Video marketing. Free pdf download examples Page 5
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#4: Take advantage of video’s branding opportunities 
For branding purposes, have your company logo displayed prominently 
somewhere on the screen. You can do this at all times, or during key 
times in your video. 
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
#5: Always provide an HTML link 
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Video marketing. Free pdf download examples Page 6
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 7

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Youtube marketing disadvantages

  • 1. Youtube marketing disadvantages In this file, you can ref free useful materials about youtube marketing disadvantages and other materials for video marketing such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! There are lots of video-sharing sites on the web, but YouTube is the one that caps off the first place. It is by far the site with the highest number of users (viewers and uploaders) and the most number of traffic. If you’re a marketer, it’s a wise strategy to use YouTube as another social media marketing tool. However, marketing in YouTube also has its fair share of pros and cons, like all else. As it already has a huge community base and its brand has become a “household name,” its Video Marketing feature is still somehow new in the internet marketing arena. In this article, we will tackle on the pros and cons of this new internet marketing strategy. PROS 1. Easy to Share Below each video, there are sharing options users can easily click on to make your video viral. They can Like the video, recommend it to their Video marketing. Free pdf download examples Page 1
  • 2. network in Twitter, Facebook or send the video through e-mail to their friends. Leveraging on social media sites maximizes your video sharing capacity. To boost the promotion, post your YouTube video links onto bulletin boards of your friends. In this way, their visitors will also see the link on their friend’s profile. When they get interested, your video gets another unique view count and you have an added chance to have a new subscriber. On the video itself, you can attach invitation links to have your viewers conveniently subscribe as well. Sharing is easy; you just have to take the time and little effort to publicize your video content across a variety of social media channels. You can also blog about it and then embed the YouTube video on your website. 2. FREE Your uploaded YouTube videos will appear in both YouTube and Google search engines. You can get your brand go viral with millions of views, introduce your company and the benefits of your products—all without cost. There are no fees to pay in using YouTube. So don’t worry if you’re just starting out and experimenting on its use. You can practice and test your own creative ways on doing videos and see how the market reacts for free. 3. Strategic Tagging Alexa ranks YouTube as the second highest trafficked site globally. What this means is that when you market your products and services through YouTube videos, you can have about 60 million viewers in a month. Emarketer says that the market is predominately Generation Y online surfers who understand 18 languages. They explore the Internet about five to six hours daily. Given this demographics, you can have a smarter way of knowing who and how to target them. YouTube has a feature that allows you to tag your videos with keywords. These keywords can comprise of words or phrases that make your videos appear in users’ related searches. These tags are also the Video marketing. Free pdf download examples Page 2
  • 3. baseline for YouTube to control the videos that show up in the Related Videos section. To optimize your tags effectively, select about three keywords and use them in all your videos. These tags should be unique (nobody but you use them in the entire YouTube site). When you are successful in determining the ones that work, it will be easier for users to reach your video. When you see that you’re getting more views, then you can enter more generic tags. CONS 1. Concept overrides content Good content is not as necessary as good concept in video-making. To get thousands of views and drive visitors to your YouTube video, you have to inject a great concept that makes them almost forget how they were led to the site. Learn how to remix videos and audios and create the element of surprise. Break down long clips to shorter and bite-sized ones to appeal to a larger audience. Make your ads outright and amazing. You can use title optimization by using intriguing headlines that would make them want to find out more about your topic. 2. Requires more attraction Users of the Internet usually just scan text-based content to find the information and get to the core of the content immediately. Realize that in videos, this cannot entirely be applied. Viewers watch videos from beginning to end and not jump from one segment to another to find Video marketing. Free pdf download examples Page 3
  • 4. meaning in the video. Hence, the intro of your video must be alluring enough to get them continue watching until the end or until you have made your point get across. Make it snappy and no longer than three minutes. Else, especially for those with slow Internet connection and those with shorter attention spans, users will more likely to just press the X button and move on to the next video. 3. Fresher uploaded videos result from the search hits Typically in Google searches, the more aged the blog post is, the more it gets brought up to the top results page. This is because the page has incurred more backlinks and has increased credibility rate online. In comparison, YouTube searches don’t act that way. Rather, it considers the newest videos as the top-rated hits. There is what’s called the “freshness” factor in every video. So in order for your videos to rank high and produce the honors, you must either resubmit or re-upload them whenever you got the time and remove the older video. Note also that in YouTube, videos only have a shelf life of two days before it is moved out from the Daily Most Viewed list to the Weekly Most Viewed. So the key here is to make sure that it’s getting viewed more and more each day, to stay on top. Marketing through YouTube videos can be one of the effective ways on how to take advantage of the fact that people are visual. Videos can entertain your viewers or followers than textual content. However, when Video marketing. Free pdf download examples Page 4
  • 5. done wrong, they will only be bored and may hit on the Unsubscribe button. II. Video marketing tips #1: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #2: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand. #3: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Video marketing. Free pdf download examples Page 5
  • 6. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #4: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Video marketing. Free pdf download examples Page 6
  • 7. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 7