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Youtube on marketing 
In this file, you can ref free useful materials about youtube on marketing 
and other materials for video marketing such as video marketing tips, 
video marketing tools, video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
A successful online presence for a business includes more than just 
Facebook, LinkedIn and Twitter. YouTube has evolved to become an 
extremely important marketing tool as video sharing now provides a 
great opportunity for advertising. The best part of it all is that uploading 
videos is free! 
Video marketing. Free pdf download examples Page 1
Here are 10 simple tips to utilise YouTube to the fullest: 
1. Give your business a face 
As every business owner knows, brand awareness is important. You 
want your YouTube page to stand out, but you also want it to be 
memorable. Change your appearance settings and the background colour 
to match your company colours. You should also add a logo wherever 
possible to become easily recognisable across all online platforms. 
For more information, go 
to https://support.google.com/youtube/answer/2972003?hl=en 
Related Resources from B2C 
» Free Webcast: Digital Skills & Talent Gap Study Summary of Top 
Findings and How to Apply for 2015 Learning Programs 
2. Drive people to your website 
The point of social media marketing is to drive people to your website 
and increase traffic and conversions. The content you present to viewers 
should be engaging enough for them to want to visit your website. 
Within the first two minutes of your video, make it clear to the viewer 
why they need your service or product. If a viewer understands what 
you’re offering and why it benefits them, it is much more likely that they 
will visit your website 
3. Direct business link 
It’s important that people know how to find your business once they’ve 
viewed your YouTube video. For most businesses the aim of your video 
is to direct people to your website or business profile. Make it easier for 
your viewer by including the link to your page in the description field 
Video marketing. Free pdf download examples Page 2
below the video. The last thing you want is for them to search for your 
business and have your competitors come up in the search results. 
Tip: Don’t always link to your homepage, link to relevant internal 
pages too. 
4. NAP (name, address, phone number) 
This goes without saying – when you set up your YouTube account, 
include all your business’s contact details. This not only shows potential 
clients can see that your company is legit, but it assists with where you 
appear in search results, because Google favours clear, concise and 
complete webpages. It may seem insignificant, but will increase your 
visibility among the online community. 
Tip: If you are a local business make sure your NAP is the same on 
your website, Google+ business page and YouTube. 
5. Use the description field 
The description field is not only for business and website information, 
it’s also a place for optimised content to increase rankings. YouTube is 
the second largest search engine in the world, so make sure the 
description beneath your video has keyword relevant content. Make 
your description unique and include primary keywords in the first 
sentence. You can also include links to your other active social network 
channels and blog. 
Video marketing. Free pdf download examples Page 3
6. Focus on entertainment, not advertising 
If you want to advertise on YouTube, its best to pay via AdWords and 
have your advertisement promoted across the platform to relevant 
demographics. However, when you’re uploading videos via your own 
YouTube channel, stick to entertainment rather than advertising. Keep in 
mind how video is important in the buying cycle. 
Fun and informative content will be shared above traditional advertising. 
. Since you’re going to all that trouble to lure people to your page, make 
sure the content on your page is light and informative. This will increase 
the chance of them interacting (comments, likes) and sharing your 
videos. 
Tip: When advertising on YouTube, make sure to test all ad 
placements, such as standard & in-video overlay, in-stream, in-slate 
and in-search. Every placement will have a different conversion 
rate. 
7. Get optimized 
Your video needs to be discovered among a sea of billions. Keywords 
are your best bet for optimising your video content. Make sure 
everything under the SEO umbrella is taken care of. Ensure your title 
includes all industry relevant terms as well as the word ‘video’ or ‘clip’. 
Use the YouTube tag tool to create specific and focussed, search-friendly 
tags for your clip. 
Video marketing. Free pdf download examples Page 4
8. Get collaborating 
Join forces with your fellow YouTubers to grow your audience span – 
this is also known as ‘cross-promotion’. The more you share your peers’ 
content, the more they will share yours, so it helps to partner with people 
who have a similar presence to you online. Create a cross-promotion 
strategy and then reach out to potential partners and discuss your 
collaboration. 
Don’t forget about YouTube as a network to grow your business! The 
content may require more effort to create, but your reach is exponential 
if you optimise the video correctly and collaborating with people on the 
same mission as you. 
II. Video marketing tips 
#1: Make your title count 
Just like a headline to a blog post, 
video titles can pull powerful 
traffic. There are two main reasons 
why the title is so important. One, 
a great title can instantly grab a 
viewer’s attention. 
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#2: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
Video marketing. Free pdf download examples Page 5
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand. 
#3: Include your URL in your video 
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
where you can display your website address and it’s a great way to get 
exposure. 
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#4: Take advantage of video’s branding opportunities 
For branding purposes, have your company logo displayed prominently 
somewhere on the screen. You can do this at all times, or during key 
times in your video. 
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
#5: Always provide an HTML link 
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Video marketing. Free pdf download examples Page 6
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 7

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Youtube on marketing

  • 1. Youtube on marketing In this file, you can ref free useful materials about youtube on marketing and other materials for video marketing such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! A successful online presence for a business includes more than just Facebook, LinkedIn and Twitter. YouTube has evolved to become an extremely important marketing tool as video sharing now provides a great opportunity for advertising. The best part of it all is that uploading videos is free! Video marketing. Free pdf download examples Page 1
  • 2. Here are 10 simple tips to utilise YouTube to the fullest: 1. Give your business a face As every business owner knows, brand awareness is important. You want your YouTube page to stand out, but you also want it to be memorable. Change your appearance settings and the background colour to match your company colours. You should also add a logo wherever possible to become easily recognisable across all online platforms. For more information, go to https://support.google.com/youtube/answer/2972003?hl=en Related Resources from B2C » Free Webcast: Digital Skills & Talent Gap Study Summary of Top Findings and How to Apply for 2015 Learning Programs 2. Drive people to your website The point of social media marketing is to drive people to your website and increase traffic and conversions. The content you present to viewers should be engaging enough for them to want to visit your website. Within the first two minutes of your video, make it clear to the viewer why they need your service or product. If a viewer understands what you’re offering and why it benefits them, it is much more likely that they will visit your website 3. Direct business link It’s important that people know how to find your business once they’ve viewed your YouTube video. For most businesses the aim of your video is to direct people to your website or business profile. Make it easier for your viewer by including the link to your page in the description field Video marketing. Free pdf download examples Page 2
  • 3. below the video. The last thing you want is for them to search for your business and have your competitors come up in the search results. Tip: Don’t always link to your homepage, link to relevant internal pages too. 4. NAP (name, address, phone number) This goes without saying – when you set up your YouTube account, include all your business’s contact details. This not only shows potential clients can see that your company is legit, but it assists with where you appear in search results, because Google favours clear, concise and complete webpages. It may seem insignificant, but will increase your visibility among the online community. Tip: If you are a local business make sure your NAP is the same on your website, Google+ business page and YouTube. 5. Use the description field The description field is not only for business and website information, it’s also a place for optimised content to increase rankings. YouTube is the second largest search engine in the world, so make sure the description beneath your video has keyword relevant content. Make your description unique and include primary keywords in the first sentence. You can also include links to your other active social network channels and blog. Video marketing. Free pdf download examples Page 3
  • 4. 6. Focus on entertainment, not advertising If you want to advertise on YouTube, its best to pay via AdWords and have your advertisement promoted across the platform to relevant demographics. However, when you’re uploading videos via your own YouTube channel, stick to entertainment rather than advertising. Keep in mind how video is important in the buying cycle. Fun and informative content will be shared above traditional advertising. . Since you’re going to all that trouble to lure people to your page, make sure the content on your page is light and informative. This will increase the chance of them interacting (comments, likes) and sharing your videos. Tip: When advertising on YouTube, make sure to test all ad placements, such as standard & in-video overlay, in-stream, in-slate and in-search. Every placement will have a different conversion rate. 7. Get optimized Your video needs to be discovered among a sea of billions. Keywords are your best bet for optimising your video content. Make sure everything under the SEO umbrella is taken care of. Ensure your title includes all industry relevant terms as well as the word ‘video’ or ‘clip’. Use the YouTube tag tool to create specific and focussed, search-friendly tags for your clip. Video marketing. Free pdf download examples Page 4
  • 5. 8. Get collaborating Join forces with your fellow YouTubers to grow your audience span – this is also known as ‘cross-promotion’. The more you share your peers’ content, the more they will share yours, so it helps to partner with people who have a similar presence to you online. Create a cross-promotion strategy and then reach out to potential partners and discuss your collaboration. Don’t forget about YouTube as a network to grow your business! The content may require more effort to create, but your reach is exponential if you optimise the video correctly and collaborating with people on the same mission as you. II. Video marketing tips #1: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #2: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to Video marketing. Free pdf download examples Page 5
  • 6. your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand. #3: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #4: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Video marketing. Free pdf download examples Page 6
  • 7. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 7