YouTube marketing can help small businesses save time and money on advertising by allowing them to reach a wider audience for free. It provides detailed viewership analytics and feedback that can help businesses test marketing strategies on a small scale. Some tips for effective YouTube marketing include crafting catchy titles with keywords, providing valuable educational content, displaying your website URL in videos and descriptions, using videos to build your brand identity, and embedding videos on your own website to increase views and drive traffic.

1. Youtube marketing objectives
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· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
YouTube is a relatively new marketing tool, but it offers small
businesses a free, affordable way to advertise their products or services
and build a community of followers. It works especially well when
paired with other marketing tools, such as company websites. As with
any marketing tool, it’s important that you know exactly what you want
to accomplish through YouTube marketing before you launch a
campaign.
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YouTube marketing can help small businesses save time and money,
especially for freelance professionals or solo entrepreneurs. Alabama-based
pottery artist Charles Smith says before he started using YouTube,
he had to attend art shows around the state, which he said was too
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2. expensive considering the rising price of gas, according to the article
"Marketing Your Business on YouTube" in Inc. magazine. In addition to
being budget-friendly, YouTube marketing can allow professionals to
focus more of their energy on honing their skills and refining their
products, rather than spending much of their time on the road.
Some businesses use YouTube to help them more effectively reach
potential customers outside their immediate geographic areas. Smith told
Inc. magazine that uploading instructional videos to YouTube helped
him reach a wider audience than he had access to attending nearby art
fairs. After including YouTube into his marketing mix, he started
hearing from collectors and galleries all around the world, even as far
away as Japan.
You can use YouTube visitors to draw traffic to your company website,
either through videos you upload or by placing advertising on other
users’ videos. By placing your own videos on the site, especially if
they’re instructional or educational, you enhance your credibility and
authority and entice viewers to visit your site to learn more or order your
products or services. You can still reap those benefits without creating
videos of your own by buying YouTube advertising. These ads typically
run between 15 and 30 seconds, and by placing them on videos or
content channels your target demographic is likely to view, you can
reach the specific audience who is most likely to be interested in what
you’re offering.
YouTube offers detailed information about how viewers interact with
the content you upload, through statistics like total pageviews and times
shared. You can also gain feedback by monitoring comments left by
viewers and by how many people mark your videos as a “favorite.” This
is the same kind of information you might pay a market research firm to
conduct through customer surveys and focus groups. With YouTube,
you get the same information for free and can test it on a smaller scale.
Marketing consultant Travis Campbell says “no other social networking
site provides this kind of data for free," according to an article in “Small
Business Trends” magazine.
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3. II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
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4. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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5. Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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6. Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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