SEO involves optimizing a website through on-page and off-page techniques to increase organic search traffic from search engines. The goal is to improve rankings, increase the number of visitors through search, and ultimately drive promotions, traffic, conversions, leads and sales. Key aspects of SEO include website audits, keyword research, on-page optimization of elements like URLs, meta tags and content, and off-page optimization through link building and social media engagement.

2. SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.

3. Increase & Maintain Search Engine Rankings
Increase Organic Search Engine Presence
Increase Number of Visitors through Organic Search Traffic

4. 1.Promotion/ Advertising and Brand Awareness
2.Drive Traffic (Drive Users or Customers)
3.Conversions/ Leads/ Sales

6. SEO is Free Advertising and is Long Term

7. Study shows that 81% of Internet users worldwide used search engines
72% of searchers stop with the top 10 search results, and 90% stop with the top 30

9. Website Audit
 Keyword Research
On-Page Optimization
Content Writing
Off-Page Optimization

10. Check Websites Structure and Usability:
Search Engine Friendliness
Website Usability
Link Popularity
Brand Engagement

11. Search relevant keywords using Google Keyword Tool

12. Make the Website SEO Friendly:
◦URL Naming
◦Meta Tag Optimization
◦Alt Tag Optimization
◦Header Tag Optimization
◦Internal Linking
◦Sitemap

13. Produce Quality Content:
Press release
Blog Post
Blog Reviews

14. Promote Your Website:
◦Press-Release Submission
◦Social Bookmarking
◦Blog Comments
◦Blog Post/Reviews
◦Forums
◦Video
◦Slide/Doc/PDF

15. SEO can be defined when customers see your Advertisement or Listing when they search.
Search Engine Optimization (SEO) is an effective tool for improving the volume and quality of traffic to your website.
The process involves a combination of 5 Steps: “website audit” “keyword research” “on page optimization” “content writing” and “off page optimization”
Visibility in the search engines will drive traffic to your site that will potentially convert to sales, leads, downloads and purchase.

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