Facebook is the most popular social networking service on the web. YouTube is the most popular video sharing service on the internet. Apps -- here referring to software for "smart" mobile computing devices, such as iPhones, Android phones and iPads -- are currently being used by 24% of US Adults. Taken together, Facebook, YouTube and Apps touch millions of people every day. Facebook and YouTube are free to join and both have special programs for nonprofit organizations. Apps are free or very cheap to use. In this "plain English" one-hour webinar, we'll use real-world examples to discuss how to develop strategies for utilizing the power of these social phenomena for internal and external communications, advancement, development, public information and recruitment.

1. YouTube, Facebook and Apps to
Support Your Nonprofit Mission
Roberto Mighty
May 2, 2012
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2. INTEGRATED PLANNING
Advising nonprofits in: www.synthesispartnership.com
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• Planning (617) 969-1881
• Organizational Development info@synthesispartnership.com
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4. Today’s Speaker
Roberto Mighty
Web Video Producer
Celestial Media
Assisting with chat questions: Hosting:
April Hunt, Nonprofit Webinars Sam Frank, Synthesis Partnership
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5. Using YouTube
Facebook
and Apps
to Support Your Nonprofit Mission
by Roberto Mighty, www.celestialmedia.com

6. Facebook is the most popular social networking service on the web

7. source:
Gigaom.com
YouTube is the most popular video sharing service on the internet

8. Apps are currently being used by 24%
of US Adults, and growing fast
source: Pew Internet and
American Life Project
source: ComScore

9. Apps-ready devices
include
• iPhones
• Android phones
• iPads

10. source:
Articlesbase.com
Taken together, Facebook, YouTube and Apps
touch millions of people every day

11. • Facebook and YouTube are free to join
• Both have special programs for nonprofit
organizations

12. YouTube

13. •YouTube Nonprofits page

14. Top 5 tips for
producing your
online video
1. Narrow down your message to 1 or no more than 3 big ideas
2. Pre-visualize your video project on paper
3. Keep your images BIG
4. Get or hire an expert, after diligent vetting
5. Monitor campaign results and adjust accordingly

15. • Three examples of Nonprofits on YouTube
• Discuss different production styles
• Discuss purpose of each video
• Discuss effectiveness of each video

16. LINK
World Wildlife Fund: Save The Rhino
(High-budget production)
http://www.youtube.com/watch?v=gNBSW4tdtWU

17. LINK
The Boston Foundation: Changing Lives: Education
(Medium-budget production)
http://www.youtube.com/watch?v=uy8QD1SdRMk&feature=relmfu

18. LINK
Prevent Child Abuse West Virginia - Circles of Caring
(special effects)
http://www.youtube.com/watch?v=e_GozRIDJzs

19. YouTube Analytics

20. Facebook

21. Facebook Nonprofits page

22. • Three examples of Nonprofits on Facebook
• Discuss different page styles
• Discuss purpose of each page
• Discuss effectiveness of each page

23. LINK
ASPCA http://www.facebook.com/aspca

24. LINK
Water Day http://waterday.org/?s=water_facebook

25. LINK
ONE
http://www.facebook.com/ONE?sk=app_278733492164158&ref=nf

26. Facebook insights

27. Apps

28. Definition - “Apps”
Mobile applications, also called mobile apps, are software applications,
usually designed to run on smartphones and tablet computers.
They are available through application distribution platforms, which are typically
operated by the owner of the mobile operating system, such as the
Apple App Store, Google Play, Windows Phone Marketplace and
BlackBerry App World.
Some apps are free, and others have a price.
Usually they are downloaded from the platform to a target device
such as an iPhone, BlackBerry, Android phone or Windows Phone 7.
source: wikipedia

29. • Three examples of Apps by/for Nonprofits
• Discuss different styles
• Discuss purpose of each app

30. SAMPLE
App
iTunes store: Credit Union Finder

31. SAMPLE
App
iTunes store: Life Insurance Calculator

32. SAMPLE
App
Android store: Caring Bridge

33. Develop Your Own Nonprofit App
1. Claim your niche
2. Research other Nonprofit Apps
3. Design for the small screen (pre-visualize)
4. Hire a developer
5. Decide on paid, free or “freemium”
6. Promote, promote, promote

34. thank you
Questions? Feel free to contact me
Roberto
Roberto Mighty
Founder & Senior Producer
Celestial Media
Website: http://www.celestialmedia.com/Nonprofit.html
email: robertomighty@gmail.com
617.965.7022 (voice)
617.965.4134 (fax)

35. Resources for additional information
YouTube
Create your own Nonprofit YouTube Channel
http://www.youtube.com/nonprofits?info_lang=ca
Oxfam's Winning YouTube Strategy
http://www.youtube.com/watch?v=c02gIyWcir0&context=C41e81a3ADvjVQa1PpcFMXo1YriulKEcyjqIie8tU9kGn1nh-s9yY=
Cool New Features for YouTube Nonprofits
http://www.youtube.com/watch?v=oEChyCGtess
Facebook
Create your own Nonprofit Facebook Page
http://www.facebook.com/nonprofits
How To Score Donations On Facebook
http://allfacebook.com/facebook-donations_b73788
6 Steps to Building an iPhone App: CBS Money Watch
http://www.cbsnews.com/8301-505144_162-36942435/how-to-build-an-iphone-app-in-6-easy-steps/
How Non-Profits should approach making iPhone Apps: Mashable
http://mashable.com/2010/06/18/apple-no-donations-non-profit/
Are You Considering a Mobile App for Your Non-profit?: Fundraising IP
http://www.fundraisingip.com/fundraising/are-you-considering-a-mobile-app-for-your-non-profit/
Build Your App, No Coding Required
http://www.appmakr.com/

36. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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