SlideShare a Scribd company logo
Agenda 
                 Agenda
•   The Stat
    The Stat
•   The Apps
•   Basic Interactions
       i          i
•   How to Make The Apps
•   Case Studies
•   Some Key Notes
    Some Key Notes
The Stat
                      The Stat


Conclusion?
Gam s h
Game is the way to go
                   g

http://www.appdata.com/    http://adonomics.com/
The Apps
                             The Apps




http://www.allfacebook.com/2007/10/the-top-24-facebook-applications/
http://www.allfacebook.com/2009/02/engaging-facebook-applications/
http://www allfacebook com/2009/02/engaging facebook applications/
Basic Interactions
Basic Interactions
How to Make The Apps
        How to Make The Apps
• Use existing apps
  Use existing apps
How to Make The Apps
        How to Make The Apps
• Connect existing services
  Connect existing services 
How to Make The Apps
        How to Make The Apps
• Start from scratch
  Start from scratch
  – Just apps
  – Custom apps
    Custom apps
How to Make The Apps
        How to Make The Apps
• Collaborate with existing apps
  Collaborate with existing apps
Watchmen




http://www.facebook.com/watchmen
The Whooper Sacrifice
             The Whooper Sacrifice




http://www.facebook.com/apps/application.php?id=33988778285
http://www.bk.com/en/us/campaigns/angry-gram.html
Dell Regeneration Graffiti Facebook
            Campaign




http://www.web-strategist.com/blog/2008/03/24/case-study-dissecting-the-dell-
regeneration-graffiti-facebook-campaign/
regeneration graffiti facebook campaign/
Sony Pictures Vampire Widgets 
           for 30 Days Nights




http://www.web-strategist.com/blog/2008/01/29/case-study-how-sony-leveraged-a-
popular-vampire-facebook-widget-to-reach-its-community/
Page Make Over
Page Make Over
Step by Step
                       Step by Step
1. First Step, Homework 
     –   How you, competitors, industry do in facebook
     –   Strategic vision and objectives
     –   Budget, resources
             g
2.   KISS (keep it simple)
3.   Start with the familiar 
4.
4    Provide value
     Provide value
5.   Make it social (duh) 
6.   Packaging your app 
7.   Promote. Promote, Promote 
8.   Maintain your application 
13 Sure Fire Strategies for Launching 
   Successful Facebook Applications
           f l      b k       l
1.    Copy Another Application
2.
2     Put a New Twist On A Popular App
      P t N T i tO AP              l A
3.    Launch Holiday Oriented Applications
4.    Niche Gifts
5.    Translate Existing Applications Into A Foreign Language
                       g pp                       g     g g
6.    Post Outrageous News Feed Stories
7.    Integrate a Way to Rate Friends
8.    Turn A Popular Fan Page Into an Application
9.
9     Create the Online Version of a Television Game Show
      Create the Online Version of a Television Game Show
10.   Create Culturally Oriented Applications
11.   Create a Ranking System
12.   Make People Feel Like They’re Part of an Inside Joke
13.   Generate Creative Quizzes

Taken from http://www.allfacebook.com/2009/02/facebook‐application‐strategies/
slickdusky@gmail.com

http://sartikakurniali.com

http://www.slideshare.net/SartikaKurniali

http://www.facebook.com/SartikaKurniali

http://twitter.com/SartikaKurniali

More Related Content

Viewers also liked

Market Research - Nitty Gritty
Market Research - Nitty GrittyMarket Research - Nitty Gritty
Market Research - Nitty Gritty
gauravanand
 
Adventures Of Orange World
Adventures Of Orange WorldAdventures Of Orange World
Adventures Of Orange Worldguest622c38
 
Использование встроенных или подключаемых средств браузеров для тестирования ...
Использование встроенных или подключаемых средств браузеров для тестирования ...Использование встроенных или подключаемых средств браузеров для тестирования ...
Использование встроенных или подключаемых средств браузеров для тестирования ...
SQALab
 
2009.11.19 Structura Unui Site Cuvinte Cheie
2009.11.19 Structura Unui Site   Cuvinte Cheie2009.11.19 Structura Unui Site   Cuvinte Cheie
2009.11.19 Structura Unui Site Cuvinte Cheie
PFA Breda Olivian-Claudiu
 
Film in the digital age
Film in the digital ageFilm in the digital age
Film in the digital agesparkly
 

Viewers also liked (6)

Samui
SamuiSamui
Samui
 
Market Research - Nitty Gritty
Market Research - Nitty GrittyMarket Research - Nitty Gritty
Market Research - Nitty Gritty
 
Adventures Of Orange World
Adventures Of Orange WorldAdventures Of Orange World
Adventures Of Orange World
 
Использование встроенных или подключаемых средств браузеров для тестирования ...
Использование встроенных или подключаемых средств браузеров для тестирования ...Использование встроенных или подключаемых средств браузеров для тестирования ...
Использование встроенных или подключаемых средств браузеров для тестирования ...
 
2009.11.19 Structura Unui Site Cuvinte Cheie
2009.11.19 Structura Unui Site   Cuvinte Cheie2009.11.19 Structura Unui Site   Cuvinte Cheie
2009.11.19 Structura Unui Site Cuvinte Cheie
 
Film in the digital age
Film in the digital ageFilm in the digital age
Film in the digital age
 

Similar to Getting The Vibe from Facebook Application

Insights on Android App Development, Marketing and Monetization
Insights on Android App Development, Marketing and MonetizationInsights on Android App Development, Marketing and Monetization
Insights on Android App Development, Marketing and Monetization
Jayneel Patel
 
App marketing, PR, best practices and business model
App marketing, PR, best practices and business modelApp marketing, PR, best practices and business model
App marketing, PR, best practices and business model
Michelle Blanc
 
Facebook at Work Launch Analysis - September 2015
Facebook at Work Launch Analysis - September 2015Facebook at Work Launch Analysis - September 2015
Facebook at Work Launch Analysis - September 2015
Michael Nguyen
 
Toby Beresford
Toby BeresfordToby Beresford
Toby BeresfordGrantBell
 
Mobile Healthcare Apps: 7 things to remember to get your app noticed
Mobile Healthcare Apps: 7 things to remember to get your app noticedMobile Healthcare Apps: 7 things to remember to get your app noticed
Mobile Healthcare Apps: 7 things to remember to get your app noticed
Scott Hague
 
YouTube, Facebook and Apps to Support Your Nonprofit Mission
YouTube, Facebook and Apps to Support Your Nonprofit MissionYouTube, Facebook and Apps to Support Your Nonprofit Mission
YouTube, Facebook and Apps to Support Your Nonprofit Mission
4Good.org
 
Building facebook apps (thanh tv@seta) in PHP Day 2012
Building facebook apps (thanh tv@seta) in PHP Day 2012Building facebook apps (thanh tv@seta) in PHP Day 2012
Building facebook apps (thanh tv@seta) in PHP Day 2012
Thanh Robi
 
Why You Should Be In The Mobile Apps Business!
Why You Should Be In The Mobile Apps Business!Why You Should Be In The Mobile Apps Business!
Why You Should Be In The Mobile Apps Business!
Bobby Wan
 
How to Release Your Mobile App in 10 Steps
How to Release Your Mobile App in 10 StepsHow to Release Your Mobile App in 10 Steps
How to Release Your Mobile App in 10 Steps
Intersog
 
Lets create awesome social experiences
Lets create awesome social experiencesLets create awesome social experiences
Lets create awesome social experiences
Karan Singh Bir
 
Social & SEO Trends 2017 Bulgaria/World - Webit 2017
Social & SEO Trends 2017 Bulgaria/World - Webit 2017Social & SEO Trends 2017 Bulgaria/World - Webit 2017
Social & SEO Trends 2017 Bulgaria/World - Webit 2017
Katya Todorova
 
The "Secret" on - How to "read" peoples minds? -
The "Secret" on - How to "read" peoples minds? -The "Secret" on - How to "read" peoples minds? -
The "Secret" on - How to "read" peoples minds? -
Ivan Rečević
 
Mobile Apps - Where's the beef
Mobile Apps - Where's the beefMobile Apps - Where's the beef
Mobile Apps - Where's the beef
compuccino
 
Mobicules iPhone profile
Mobicules iPhone profileMobicules iPhone profile
Mobicules iPhone profile
Mobicules Technologies
 
2017 Asia Startup Ecosystem Winter Digital Accelerator
2017 Asia Startup Ecosystem Winter Digital Accelerator2017 Asia Startup Ecosystem Winter Digital Accelerator
2017 Asia Startup Ecosystem Winter Digital Accelerator
Christine Souffrant Ntim
 
Barcamp AK4 Building facebook applications
Barcamp AK4 Building facebook applicationsBarcamp AK4 Building facebook applications
Barcamp AK4 Building facebook applications
Richard Wright
 
Must know facts if you are advertising on facebook
Must know facts  if you are  advertising on facebookMust know facts  if you are  advertising on facebook
Must know facts if you are advertising on facebook
Rachappa Bandi
 
From LazyCoffee to Appstore - The Key stages of app development
From LazyCoffee to Appstore - The Key stages of app developmentFrom LazyCoffee to Appstore - The Key stages of app development
From LazyCoffee to Appstore - The Key stages of app development
Scott Roberts
 

Similar to Getting The Vibe from Facebook Application (20)

Insights on Android App Development, Marketing and Monetization
Insights on Android App Development, Marketing and MonetizationInsights on Android App Development, Marketing and Monetization
Insights on Android App Development, Marketing and Monetization
 
App marketing, PR, best practices and business model
App marketing, PR, best practices and business modelApp marketing, PR, best practices and business model
App marketing, PR, best practices and business model
 
Facebook at Work Launch Analysis - September 2015
Facebook at Work Launch Analysis - September 2015Facebook at Work Launch Analysis - September 2015
Facebook at Work Launch Analysis - September 2015
 
App Economy
App EconomyApp Economy
App Economy
 
Toby Beresford
Toby BeresfordToby Beresford
Toby Beresford
 
Mobile Healthcare Apps: 7 things to remember to get your app noticed
Mobile Healthcare Apps: 7 things to remember to get your app noticedMobile Healthcare Apps: 7 things to remember to get your app noticed
Mobile Healthcare Apps: 7 things to remember to get your app noticed
 
YouTube, Facebook and Apps to Support Your Nonprofit Mission
YouTube, Facebook and Apps to Support Your Nonprofit MissionYouTube, Facebook and Apps to Support Your Nonprofit Mission
YouTube, Facebook and Apps to Support Your Nonprofit Mission
 
Building facebook apps (thanh tv@seta) in PHP Day 2012
Building facebook apps (thanh tv@seta) in PHP Day 2012Building facebook apps (thanh tv@seta) in PHP Day 2012
Building facebook apps (thanh tv@seta) in PHP Day 2012
 
Why You Should Be In The Mobile Apps Business!
Why You Should Be In The Mobile Apps Business!Why You Should Be In The Mobile Apps Business!
Why You Should Be In The Mobile Apps Business!
 
How to Release Your Mobile App in 10 Steps
How to Release Your Mobile App in 10 StepsHow to Release Your Mobile App in 10 Steps
How to Release Your Mobile App in 10 Steps
 
Lets create awesome social experiences
Lets create awesome social experiencesLets create awesome social experiences
Lets create awesome social experiences
 
Social & SEO Trends 2017 Bulgaria/World - Webit 2017
Social & SEO Trends 2017 Bulgaria/World - Webit 2017Social & SEO Trends 2017 Bulgaria/World - Webit 2017
Social & SEO Trends 2017 Bulgaria/World - Webit 2017
 
Resume_Manjot
Resume_ManjotResume_Manjot
Resume_Manjot
 
The "Secret" on - How to "read" peoples minds? -
The "Secret" on - How to "read" peoples minds? -The "Secret" on - How to "read" peoples minds? -
The "Secret" on - How to "read" peoples minds? -
 
Mobile Apps - Where's the beef
Mobile Apps - Where's the beefMobile Apps - Where's the beef
Mobile Apps - Where's the beef
 
Mobicules iPhone profile
Mobicules iPhone profileMobicules iPhone profile
Mobicules iPhone profile
 
2017 Asia Startup Ecosystem Winter Digital Accelerator
2017 Asia Startup Ecosystem Winter Digital Accelerator2017 Asia Startup Ecosystem Winter Digital Accelerator
2017 Asia Startup Ecosystem Winter Digital Accelerator
 
Barcamp AK4 Building facebook applications
Barcamp AK4 Building facebook applicationsBarcamp AK4 Building facebook applications
Barcamp AK4 Building facebook applications
 
Must know facts if you are advertising on facebook
Must know facts  if you are  advertising on facebookMust know facts  if you are  advertising on facebook
Must know facts if you are advertising on facebook
 
From LazyCoffee to Appstore - The Key stages of app development
From LazyCoffee to Appstore - The Key stages of app developmentFrom LazyCoffee to Appstore - The Key stages of app development
From LazyCoffee to Appstore - The Key stages of app development
 

Recently uploaded

State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Prayukth K V
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
Aftab Hussain
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Neo4j
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems S.M.S.A.
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
Safe Software
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
DanBrown980551
 
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
Neo4j
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Matthew Sinclair
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
Laura Byrne
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Nexer Digital
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
James Anderson
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
sonjaschweigert1
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
Guy Korland
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
ControlCase
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Alan Dix
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
DianaGray10
 

Recently uploaded (20)

State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
 
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
 

Getting The Vibe from Facebook Application

  • 1.
  • 2. Agenda  Agenda • The Stat The Stat • The Apps • Basic Interactions i i • How to Make The Apps • Case Studies • Some Key Notes Some Key Notes
  • 3.
  • 4. The Stat The Stat Conclusion? Gam s h Game is the way to go g http://www.appdata.com/ http://adonomics.com/
  • 5. The Apps The Apps http://www.allfacebook.com/2007/10/the-top-24-facebook-applications/ http://www.allfacebook.com/2009/02/engaging-facebook-applications/ http://www allfacebook com/2009/02/engaging facebook applications/
  • 7. How to Make The Apps How to Make The Apps • Use existing apps Use existing apps
  • 8. How to Make The Apps How to Make The Apps • Connect existing services Connect existing services 
  • 9. How to Make The Apps How to Make The Apps • Start from scratch Start from scratch – Just apps – Custom apps Custom apps
  • 10. How to Make The Apps How to Make The Apps • Collaborate with existing apps Collaborate with existing apps
  • 11.
  • 13. The Whooper Sacrifice The Whooper Sacrifice http://www.facebook.com/apps/application.php?id=33988778285 http://www.bk.com/en/us/campaigns/angry-gram.html
  • 14. Dell Regeneration Graffiti Facebook Campaign http://www.web-strategist.com/blog/2008/03/24/case-study-dissecting-the-dell- regeneration-graffiti-facebook-campaign/ regeneration graffiti facebook campaign/
  • 15. Sony Pictures Vampire Widgets  for 30 Days Nights http://www.web-strategist.com/blog/2008/01/29/case-study-how-sony-leveraged-a- popular-vampire-facebook-widget-to-reach-its-community/
  • 17.
  • 18. Step by Step Step by Step 1. First Step, Homework  – How you, competitors, industry do in facebook – Strategic vision and objectives – Budget, resources g 2. KISS (keep it simple) 3. Start with the familiar  4. 4 Provide value Provide value 5. Make it social (duh)  6. Packaging your app  7. Promote. Promote, Promote  8. Maintain your application 
  • 19. 13 Sure Fire Strategies for Launching  Successful Facebook Applications f l b k l 1. Copy Another Application 2. 2 Put a New Twist On A Popular App P t N T i tO AP l A 3. Launch Holiday Oriented Applications 4. Niche Gifts 5. Translate Existing Applications Into A Foreign Language g pp g g g 6. Post Outrageous News Feed Stories 7. Integrate a Way to Rate Friends 8. Turn A Popular Fan Page Into an Application 9. 9 Create the Online Version of a Television Game Show Create the Online Version of a Television Game Show 10. Create Culturally Oriented Applications 11. Create a Ranking System 12. Make People Feel Like They’re Part of an Inside Joke 13. Generate Creative Quizzes Taken from http://www.allfacebook.com/2009/02/facebook‐application‐strategies/