This document discusses trends in social media and mobile technology. It begins by explaining the difference between Web 1.0, which featured one-way publishing of content by professionals, and Web 2.0, which enables two-way sharing of user-generated content through platforms like YouTube, Flickr, blogs, Twitter, and social networks. It then provides examples of various types of social media like social networks, blogs, photoblogs, videoblogs, microblogs, and location-based social networking. The document notes that Filipinos are heavy users of social media and highlights statistics about Facebook and Twitter usage in the Philippines. It concludes by discussing some mobile trends like unlimited mobile data plans, Blackberry messaging, social media integration in

1. What’s New in Social
Media?
Plus: Mobile Trends
Presented by Jim Ayson
Platforms & Internet Services / VADS-WCD
SMART Customer Care Strat Plan Session / 01.07.2010

2. What is Web 2.0 and
Social Media?

3. Web 2.0 is the web today
‣ Web 1.0 was pre-
defined content,
usually from
professional
publishers. One way.
‣ Web 2.0 refers to
user-generated
content, and the
platforms for making
this happen. Two way.

5. Web 2.0:
User Generated Content
‣ Video: YouTube, Vimeo
‣ Photos: Flickr,
Photobucket, Multiply
‣ Words: Blogging
(Blogger, Wordpress)
‣ Status Messages:
Twitter, Plurk
‣ Social Interaction:
Facebook, Frendster,
Linked In, Bebo

6. Source: What the F**k is Social Media - Marta Kagan

7. Not just social networking!
Covers anything
user-generated
(Web 2.0) shared
with many people
Source: 2008
McCann-Universal
Wave3 Study

8. Social Media today
is everywhere!

9. Source: What the F**k is Social Media - Marta Kagan

10. Source: What the F**k is Social Media - Marta Kagan

11. Source: What the F**k is Social Media - Marta Kagan

12. Source: What the F**k is Social Media - Marta Kagan

13. Source: What the F**k is Social Media - Marta Kagan

14. Source: What the F**k is Social Media - Marta Kagan

15. Source: What the F**k is Social Media - Marta Kagan

16. Social Media Categories

17. Social Networks

18. Blogs

19. PhotoBlogs

20. VideoBlogs
“Happy Slip” by Christine Gambito

21. Corporate Blogging

23. MicroBlogs
Twitter, Plurk, Tumblr, Posterous, Yahoo Meme

27. Location-Based Social
Networking

30. Mobile Social Networking
• You can now update your
social media sites via
mobile (text, graphics,
status updates)
• You can update text from a
phone,as well as photos
and videos, and upload it
via the mobile internet
• SMART ad campaign
highlighting mobile social
media (show video)

31. Social Media in the
Philippines

32. Filipinos are leading
social media users

33. 83.1% of Philippine Internet Users belong to a social network.
2008 McCann-Universal Wave3 Study

34. 90.3% of Filipino Internet users READ blogs...
But just 65.8% of Filpino Internet users have tried to start a blog
2008 McCann-Universal Wave3 Study

35. Facebook Facts
‣ #1 Social Networking Site in the World
• Founded in 2004
• 300 Million Users Worldwide
‣ #1 Website and #1 Social Network in the
Philippines (Alexa, Nov 2009)
‣ Philippine Stats:
• 7.4 M active users/month
• 5.8 B page views/month
• 230 M visits/month
• 31 Ave. visits per user per month
• 35 minutes ave. time per visit

36. Twitter Facts
‣ Most influential “micro-blogging”
network
• 58 Million global users
• Founded in 2006
‣ Ranked #13 website in the Philippines
• Estimated 1.1 Million PH users (Oct 2008)
• 66 Million pageviews/month
• 7.6 M ave visits per user/month
• 13:30 minutes per visit

37. Google Trends:
2009 Philippine site traffic of
Facebook, Friendster, Multiply

38. Social Media in the PH:
Very Influential
‣ Used to be for geeks, but is now considered
mainstream among Philippine internet users.
‣ No longer just for individuals.
‣ Facebook and Twitter accounts are now
used by Media organizations, celebrities,
politicians, advocacy groups, brands,
and corporations.

47. Sometimes Facebook can be a little too influential.

48. Mobile Trends worth
watching

49. Unlimited surfing per mobile site

51. Unlimited Mobile Internet Plans

52. Unlimited Blackberry Messaging

53. Social Media widgets in
Mobile

54. Google Android

55. Android
• SMART is the exclusive dealer of
HTC Magic, first Android phone
launched in the Philippines
• Android supported by HTC,
Samsung, Motorola, Chinese and
Korean manufacturers
• Open platform allows easy
application development
• SMART & Conexus supported an
Android Developer Contest/Program

56. Thank You :-)