- Facebook is a social networking website launched in 2004 that allows users to create profiles, connect with friends and family, share photos and videos, and engage with various online communities. - It was founded by Mark Zuckerberg and others at Harvard University and initially only available to Harvard students before expanding to other colleges and eventually worldwide. - Facebook has grown tremendously over the years and now has over 1.3 billion monthly active users globally.

1. By:
Diksha Garg
MBA 1

2. GENERAL OVERVIEW

3. Introduction to Facebook
Facebook is a well known social
networking service and website launched
in February 2004, which is operated and
privately owned by Facebook Inc.

4. So what's all the Hype?
What exactly is Facebook®?
•Facebook® is a “social networking website”
•Facebook® is a free service that allows you to
create an online page to connect with friends,
family, or make new friends with anyone
anywhere.
•On your Facebook® page you can share
pictures, personal information , messages,
videos , join groups and add applications.

5. Facebook’s History
• The website was founded by Mark Zuckerberg, Eduardo Saverin,
Dustin Moskovitz, and Chris Hughes in 2004.
• All founders were students at Harvard University.
• Membership was originally restricted to students of Harvard
College, and within the first month, more than half the
undergraduate population at Harvard was registered on the
service.
• Facebook founders promoted the website. It became highly
used by universities in the United states and gradually most
universities in Canada.

6. • Day after day, the website became an interesting
investment for entrepreneurs, Facebook became
incorporated in mid 2004.
• In 2007, Microsoft announced that it had purchased
a 1.6% share of Facebook for $240 million, giving
Facebook a total implied value of around $15 billion.
• In April 2012 Facebook bought the application
Instagram for US$1 billion.

7. Facebook and orkut
• Orkut was founded by
Orkut Büyükkökten in
January 24 2004 .Later
acquired by google.
• Orkut is famous in Brazil (50.6%) and India
(20.4%)
• Facebook transformed as a platform where
programmers can create applications on it,Today
there are 800,000 developers around the world.

8. SWOT ANALYSIS of orkut
STRENGTHS
Orkut has simple user interface that a
average person can use it without hassle.
orkut has some better security features
like applying security for photos,scraps.
Orkut there are some 100+ plugins
WEAKNESS
Lack possibilities of integrating secure
applications inside WebPages.
No game application is integrated right inside
the Orkut.
No e-mail confirmation to prove the
genuineness of a person before the moderator
of a community approves the request.
OPPORTUNITY
Orkut recently updated its interface with new
one.
Orkut released Photo Tag feature.
12/15 Orkut applications are very popular.
 Orkut recently launched “poke” feature.
Orkut still have a huge market share in India
although the growth is not high.
THREAT
Orkut has got an unnprofessional look of few
features.
Orkut has got only 100+ pluggins compared
to more than 1000 application for Facebook.
One cannot always configure the options for
privacy as deemed appropriate.

9. Facebook Features:
• Facebook Chat
• “Friending”: sending friend requests to users
• Facebook credits: allows users to buy virtual products for
games and apps on Facebook
• Listen with friends: allows you to listen to music with your
friends
• Like button
• Messages and Inbox
• Notifications
• Poke: gesture to attract another user’s attention
• Photos and Photo tagging

10. The People of Facebook
• Everyone is capable of using Facebook since it is very
easy to use. People from different ages are able to log
in and socialize.
• There has been a survey conducted to collect
information regarding who uses Facebook.
• Almost 100% of the responses stated that teenagers
are the most users of this social network.

11. AMAZING FACTS
ABOUT

12. Over 1.3 billion users across 212
countries

13. Survey Response for:
“Who uses Facebook the most”

14. Females constitute 60% of total users

17. Why Use Facebook?
• People use Facebook to fulfill two basic social
needs:
1. The need to fit in
2. The need for self-presentation

18. Benefits of Facebook
• Easy to use.
• A connecting tool to stay in touch with family and
friends.
• Facebook allows you post anything on your wall, so
you can freely express thoughts and ideas.
• It is a more effective way of advertising.

19. Facebook is specifically beneficial in business:
• It is a great opportunity for businesses to
make their products known.
• Allows businesses gain many new customers.
• Provides an opportunity for sellers to build
successful business cases as they target
specific vertical markets with specific business
objectives.

20. Drawbacks of Facebook
• Time consumption
• Facebook addiction
• Privacy considerations

21. FACEBOOK
ADDICTION
FACTS

23. 56% of FB users play GAMES
% of GAMERS
Gamers
Non gamers

26. 3 out of every 5 users

27. Over 60 million people were addicted

28. FB affecting youth

32. FB Addiction Detector

33. Giving up FB is like giving up
smoking

34. Once You Are Addicted, Its
Hard To Recover

35. • Facebook is one of the most famous social networks.
• It is widely used by people of both genders and
different ages.
• It is easy to use and it is a good way to remain socially
interactive with friends and family.
• If we use it correctly, then we can avoid all the
disadvantages that might occur if we are not careful
enough.

36. WHATSAPP

37. What’s up?
WhatsApp Messenger is a cross-platform mobile messaging
app which allows users to exchange messages -and much more-without
having to pay for them. It is cool, right?!
_

38. Founded in 2008
Brian
Acton
Jam
Koum
Who?
was founded by two guys who spent combined
20 years geeky stuff at Yahoo! Inc. before starting
WhatsApp.

39. Where?
Founded in the heart of Silicon Vall
Already translated to 32 languages.
Available for iPhone, BlackBerry,
Android,
Nokia.
ey.
Windows Phones and

40. TECHNOLOGY
• Embodied Technology
• Technology Enablers
– Compatibility
– Interface
– Bandwidth
– Security
• Programming Language
– JavaScript
• Image Formats
– JPEG
– PNG

41. SWOT ANALYSIS
SW
T
Strengths
•Loyal customers
•Market share leadership
•No need to log
•Group Chat
•Allow send videos, pictures,
voice notes
•No need to add friends
•No need PIN or user number
•Available for all platforms
Opportunities
•Advanced technology
•Increased demand for
smart phones
•New acquisitions
•New products & services
Threats
•Competition
•Product substitution
•Similar applications and
free
O
Weaknesses
•Not diversified
•Competitive market
•Only works with a data plan
or wi - fi

42. azing
ts about
A
fa
m
c

43. 55Employees
32 engineers in the
million ratio of developers
team, which mea
ns, 1 to 14
to active users…

44. 430 million
430
of monthly active users 400
350
300
250
200
Apr’13 Jun’13 Aug’13 Oct’13 Dec’13 Jan’14
…and growing, WhatsApp is adding
over 1 million new users each day.

45. s
y
72% user
check the app everyda
In contrast, the industry standard is between 10% and 20%, and only a handful of companies top 50%.
The average number
the application
of times that users check
is 23 times per day

46. 50 Everyd
ay Whatsapp processes
billio
…an average user s
n messages
ends more than 1000
per month
messages

47. 5
i
An average WhatsApp us
00million
mages sent per day
er uploads 40 photos,
sends 7 videos & 13 voices messages per month

48. • Not diversified
• Weak distribution network
• To access the account can only be paid by
credit card only
• Only works with a data plan or wifi
• Competition
• Product substitution
• Similar applications and free

49. CREATING WEALTH FOR THE
NATION
 Its free only for 1 year, just to make people get “used to
it” and “become addicted” so that once the trial
expires, people pay $0.99.
Ways to create wealth-
• 1. Advertising
• 2. Subscribers
• 3. Selling Data
• 4. Royalties
• 5. Freemium
• 6. Affiliation

50. TO DELAY THE MATURITY
PERIOD
• Add video calling feature
• Changing GUI and all its
graphics.

51. RESULTS FROM CASE STUDY
• Messaging used to cost rs. 5 earlier.
• Then way2sms came in with free sms.
• And then whatsapp came up with innovation like:
No login or logout.
• All most free.
• Supports almost all platforms like windows,
andriod, black berry, apple.
• Large number of emoticons.
• Automatic connection through contacts.

52. WAR B/W FB
AND WATSAPP

56. TOP
Competitors Of

57. Country of Origin: India
No. of users: 15M+




58. Country of Origin: China
No of users: 300M+




59. Country of Origin: United States
No of users: 700M+




60. Country of Origin: Canada
No of users: 40M+




61. Country of Origin: Cyprus
No of users: 280M+




62. Country of Origin: Canada
No of users: 80M+




63. Country of Origin: United States
No of users: 130M+




64. Country of Origin: South Korea
No of users: 130M+




65. Country of Origin: Japan
No. of users: 350M+





66. User millions
Platform

67. ACQUISTION

68. Facebook announced
on 19th February the
purchase of WhatsApp
in a $19Billion deal.
It means $ 42 per WhatsApp user.
WhatsApp reportedly earned total revenues
of about 20 million last year.

69. Break Up Of $19 Billion
Wats App Buy:
• $4 billion in cash +
• $12 billion worth FB shares +
• $3 billion ESOP(Employee Stock
Ownership Plan.)

70. How are they doing the money?
WhatsApp is free for the first year. After that, it charges $ 0.99
for continued service. Not toomuch?
Pure Subscription
Revenue Model.
$ 0,99/per year

71. Whatsapp may
be worth more
than $19 Billion
Analysts predict that WhatsApp could
reach 2Bn users and generate ARPU
of $2,50 at 80% margins.

74. Thank you..!!