The document provides six tips for effectively engaging your community through social media, emphasizing the importance of knowing your purpose, utilizing tools for community mapping, and following netiquette. It highlights maintaining relevance, generosity, and being interesting as key rules, while also encouraging experimentation and documenting progress. The constant evolution of social media calls for persistent engagement and adaptation to achieve meaningful interactions.

1. Engaging Your Tribe Using Social Media:
6 Tips (weadership.org)
Description
KNOW YOUR
PURPOSE
MAKE &
EMPLOY A MAP
SUPPORT YOUR
TRIBE/S
FOLLOW GOOD
NETIQUETTE
EMBRACE
SERENDIPITY
MEASURE, ADA
PT & PERSIST
Resources Cited
Social Media is an ever-changing collection of tools that OpenDream: http://www.opendream.co.th/
can be employed in infinite ways. A first step in using social Love Not Yet (Film):http://www.youtube.com
media wisely is getting clear about what you seek to
/watch?v=BPkLrc9c1CM
achieve – your fundamental purpose. Goals, strategies, Funnel: http://vpmarketingondemand.com/
wp-content/uploads/2013/03/Social-Mediatools, and tactics follow.
Tips-Engagement-Funnel-960x720.jpg;
Use tools to help you identify the communities you seek
Pyramid: http://www.socialmediamodels.net
to reach and the relationships you would like to establish
with them. Funnels, pyramids, concentric circles all work. /wp-content/uploads/2011/04/SocialMedia
Models_SocialEngagementPyramid.jpg;
Find the tool that works for you. Revisit often.
Circles:http://amysampleward.org/wp-content
/uploads/2011/05/CommNetCrowd.gif
Identify and build on existing patterns. Go where your
Seth Godin understands tribes and how to
tribe is, use their tools, support them in achieving their
interact with them. Just find his stuff. Start
goals – trust and influence with follow.
here: http://sethgodin.typepad.com/seths_
blog/files/TribesQA2.pdf
Three simple rules: 1) be relevant; 2) be generous; and How about a recorded tutorial by HuffPo
blogger & entrepreneur Spencer Critchley
3) be interesting (or funny). Start there and see what
specifically for workforce pros!)?: https://
happens!
spra.adobeconnect.com/_a148408/p9nf
aqyb2k5/?launcher=false&fcsCont
Pay attention and take a risk now and then. Online
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social relationships can be amazingly valuable.
Rockford/Etsy case:
http://www.etsy.com/blog/news/2013/etsy-androckford-team-up-on-craft-entrepreneurship/
Social change is a marathon offline and online. Build
Alamo Workforce Solutions (article & links):
skills, test approaches, document progress, share
http://www.bizjournals.com/sanantonio/blog/mor
knowledge and keep going.
ing-edition/2013/07/workforce-solutions-usessocial-media.html
Kristin Wolff & Maya Thornell-Sandifor, Social Policy Research Associates