California Workforce Association #Youth2014 Social Media Session Handout
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Engaging Your Tribe Using Social Media: 6 Tips (weadership.org) The document provides 6 tips for using social media to engage communities: 1) Know your purpose and goals for using social media; 2) Make and employ a map or visual of the communities you want to reach; 3) Support your communities by going where they are and helping them achieve their goals; 4) Follow good etiquette by being relevant, generous, and interesting; 5) Embrace serendipity and take risks; 6) Measure and adapt your approach, persisting over the long term.
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2) It encourages establishing clear goals for social media use and identifying the communities to connect with. Developing strategies like funnels or pyramids can help guide social media efforts.
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• Basic team concepts (3 points)
• Characteristics of a team (5 points)
• Why teamwork? (3 points)
• Why teams work graphic
• Conceptions of teams (15 points)
• Intrinsic team elements (19 points)
• Team development stages (5 points +2 charts)
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• Leader responsibilities (15 points)
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• What effective teams do (14 points)
• Team development stages (4 points)
• Group building behaviors (27 points)
• Arriving at a consensus (4 points)
• Obstacles faced by teams (14 points)
• Conflict (13 points)
• Conflict avoidance (5 points)
• Constructive criticism (16 points)
• Accepting criticism (8 points)
• Overcoming obstacles (14 points)
• Evaluating performance (17 points)
• Team performance curves (6 points)
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• Evaluating performance graphic
• Major changes (2 points)
• Remember (6 points)
• Actions steps (16 points)
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Guia de aprendizaje.
El documento define varios términos clave relacionados con el pensamiento crítico y el liderazgo. Define un libre pensador como alguien libre de dogmas y doctrinas estrictas cuyo pensamiento no está restringido por preconcepciones, aunque reconoce que existen preconcepciones en el subconsciente. También define la capacidad crítica como la habilidad de llegar a conclusiones individuales sobre un texto o acciones de manera neutral utilizando conocimiento e imaginación. Además, explica que un líder es una persona que gu
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4. Use good netiquette - follow three simple rules of being relevant, generous, and interesting.
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1. Respond to the bad Yelp review politely and professionally, apologize for any issues, and invite the client to contact you directly to discuss and resolve their concerns. Post positive testimonials from other clients to balance out the negative review.
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Social media marketing allows companies to communicate with customers in a two-way dialogue rather than a one-way monologue. It transforms customers from passive content readers into content providers. To succeed, companies must listen to customers, talk with them across interactive channels, energize brand ambassadors, and embrace customer feedback into all business areas. While social media implementation and measurement can be challenging, its benefits include content delivery, visibility, discoverability and viral growth when done effectively. The minimum effort includes listening, talking, energizing customers and supporting them, while embracing feedback across the business.
Why do you need a winning social media strategy?
A social media strategy is a plan for using social media platforms to achieve specific marketing and communication goals. It involves identifying the target audience, determining the key messages to be conveyed, and selecting the appropriate social media channels to reach the audience. A well-crafted social media strategy should take into account the unique features and algorithms of each social media platform, as well as the specific needs and interests of the target audience. A successful social media strategy requires consistent posting, engagement with followers, and the use of compelling content and visuals to attract and retain an audience. It also involves regularly analyzing and adjusting the strategy to ensure that it is effective and aligns with the overall goals of the business or organization.
Developing a Social Media Strategy for Children's Mental Health
This webinar from Brittany Smith, Director of Community Management for the Children's Mental Health Network, will focus on developing a social media strategy for your organization, community or system of care development effort. Most folks approach social media from a platformspecific perspective. This webinar will take it from a strategy development perspective. Learn the critical questions to ask like, who's your audience, how do they use social media, what's your intended goal for using social media. Based on these answers, the attendees will be able to decide what specific platform(s) they want to use. It's a "people first" approach that focuses on the target audience rather than the technology. Attendees will walk away with a toolkit that they can bring back to develop a more comprehensive plan that they can then implement.
Social Media For Salons
1) The document discusses a 4 step process for implementing a successful social media strategy for salons: select a social media champion, set objectives based on business goals, develop tactics to meet objectives, and measure success.
2) It recommends setting objectives in 4 areas: revenue, brand, clients, and employees. Tactics suggested include following trends, promoting the salon as a thought leader, running promotions, and using social media for client feedback and recruiting.
3) Success is measured by engagement metrics, determining the most popular tactics, and evaluating if objectives helped meet broader business goals like increasing online bookings or positioning the salon as an industry leader.
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- 1. Engaging Your Tribe Using Social Media: 6 Tips (weadership.org) Description KNOW YOUR PURPOSE MAKE & EMPLOY A MAP SUPPORT YOUR TRIBE/S FOLLOW GOOD NETIQUETTE EMBRACE SERENDIPITY MEASURE, ADAPT & PERSIST Resources Cited Social Media is an ever-changing collection of tools that ⁃ OpenDream: http://www.opendream.co.th/ can be employed in infinite ways. A first step in using social ⁃ Love Not Yet (Film):http://www.youtube.com media wisely is getting clear about what you seek to /watch?v=BPkLrc9c1CM achieve – your fundamental purpose. Goals, strategies, ⁃ Funnel: http://vpmarketingondemand.com/ wp-content/uploads/2013/03/Social-Mediatools, and tactics follow. Tips-Engagement-Funnel-960x720.jpg; Use tools to help you identify the communities you seek to reach and the relationships you would like to establish Pyramid: http://www.socialmediamodels.net with them. Funnels, pyramids, concentric circles all work. /wp-content/uploads/2011/04/SocialMedia Models_SocialEngagementPyramid.jpg; Find the tool that works for you. Revisit often. Circles:http://amysampleward.org/wp-content /uploads/2011/05/CommNetCrowd.gif Identify and build on existing patterns. Go where your ⁃ Seth Godin understands tribes and how to tribe is, use their tools, support them in achieving their interact with them. Just find his stuff. Start goals – trust and influence with follow. here: http://sethgodin.typepad.com/seths_ blog/files/TribesQA2.pdf Three simple rules: 1) be relevant; 2) be generous; and ⁃ How about a recorded tutorial by HuffPo blogger & entrepreneur Spencer Critchley 3) be interesting (or funny). Start there and see what specifically for workforce pros!)?: https:// happens! spra.adobeconnect.com/_a148408/p9nf aqyb2k5/?launcher=false&fcsCont Pay attention and take a risk now and then. Online ent=true&pbMode=normal social relationships can be amazingly valuable. ⁃ Rockford/Etsy case: http://www.etsy.com/blog/news/2013/etsy-androckford-team-up-on-craft-entrepreneurship/ Social change is a marathon offline and online. Build ⁃ Alamo Workforce Solutions (article & links): skills, test approaches, document progress, share http://www.bizjournals.com/sanantonio/blog/ knowledge and keep going. morning-edition/2013/07/workforce-solutionsuses-social-media.html Kristin Wolff & Maya Thornell-Sandifor, Social Policy Research Associates