This document provides tips for non-profit organizations to effectively use social media. It recommends developing a social media plan by identifying key platforms and goals based on the target audience. It stresses the importance of consistently sharing engaging content like photos and videos to start conversations and drive people to action. Regular analysis of analytics is also advised to evaluate effectiveness and make adjustments. While social media requires resources, the document provides free tools and emphasizes engaging the whole organization to reduce the workload.
Building Influence on Social Media is possible, and can be highly rewarding. This guide discusses the fundamentals of social media for influence. click this link to download the guide http://bit.ly/2o9RLoT
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
Building Influence on Social Media is possible, and can be highly rewarding. This guide discusses the fundamentals of social media for influence. click this link to download the guide http://bit.ly/2o9RLoT
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
Presentation delivered during "Brand Building in The Digital Age' session at the NY Business Expo (at the Javits Center) on October 20, 2010. Includes 'bonus' slides that I didn't get to discuss but touch on some of the tactical and process elements that are important for marketers/communicators to understand to successfully engage in brand building today.
That’s exactly what we plan to cover in this guide.
First, we’ll briefly cover the basics of creating a follow-worthy Twitter profile. Your profile is often times the first impression others get of you, so it’s important to make every aspect count.
After that, we’ll dive into the seven particular tactics you can employ to boost your following so you get more people interacting with you or your company.
INTRODUCTION
Presentation delivered during "Brand Building in The Digital Age' session at the NY Business Expo (at the Javits Center) on October 20, 2010. Includes 'bonus' slides that I didn't get to discuss but touch on some of the tactical and process elements that are important for marketers/communicators to understand to successfully engage in brand building today.
That’s exactly what we plan to cover in this guide.
First, we’ll briefly cover the basics of creating a follow-worthy Twitter profile. Your profile is often times the first impression others get of you, so it’s important to make every aspect count.
After that, we’ll dive into the seven particular tactics you can employ to boost your following so you get more people interacting with you or your company.
INTRODUCTION
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
We compiled information found on the internet and designed this presentation that we use to teach small businesses the basics of social media. This particular presentation was used in a workshop for the non-profit organization Rebuilding Together El Paso.
We presented them this beginner level material in a workshop designed to kick off their new social media marketing campaign.
Presentation - How to enjoy Social Media happinessRebekah Lambert
Turn you social media homework into social media happiness with this easy to follow guide on choosing the right social channels for your marketing needs.
A library social media manifesto | #VALA2022Ned Potter
My talk for the #VALA2022 conference in Melbourne. Watch the full video of it here: https://youtu.be/rkLFM2SddCM
This is inended to apply to all sectors of librarianship, and is potentially relevant to all non-profits. Discussing purpose, personality, coordination, empathy and analytics - to refresh and re-energise your organisational social media and marketing.
If you want to book a marketing or social media workshop for your organisation, get in touch at www.ned-potter.com
Online Marketing Summit - Joe Pulizzi on Content and Social MediaJoe Pulizzi
Presentation given as various locations on the Online Marketing Summit tour by Joe Pulizzi on the basics of Social Media. Joe's take is that without a content strategy first, successful social media will be hard to come by.
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Visit us at -https://www.filose.com/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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3. TL;DR
Too long; didn’t read
Attention span isn’t just about length
It’s about how you present yourself
It’s about whether you’re engaging
It’s about whether you’re authentic
4. What platforms does your organization
use?
Facebook?
Twitter?
Instagram?
Other?
Pinterest
Snapchat
Periscope
Vine
Tinder
5. How do you handle social media at your
organization?
Does it fall under the purview of one specific person?
Is it the communications person? Intern? Other staff
person?
6. “How do I social media?”
Anyone who claims they can answer
this question with one solution is lying.
There’s no one-size-fits-all solution:
Only you know your org’s culture, audience, and the
best ways to reach them
7. Obstacle 1: social media is expensive
(but not in the way you might think)
In order to have an effective social media presence, you
need to:
Put in TIME
Put in ENERGY
Put in CREATIVITY
Put in MONEY (sometimes)
Put in STAFF (which = time + money + energy +
creativity + lunch hopefully)
8. Obstacle 2: Social Media is Crowded
Facebook just passed 1.7 billion active monthly users
9. Obstacle 2: Social Media is Crowded
How do you stand out when everyone just wants to see:
10. Obstacle 3: Social Media is
Algorithmically Curated
Your organic audience is getting more and more
segmented (intentionally)
This can be a good thing
It can create strong active users
This can be a bad thing
It makes it hard to reach more people
11. All is not lost!
With some pre-planning, cool (read: free) resources,
and commitment, you can tackle these obstacles
But make no mistake:
There is no way around the time-suck
It just doesn’t have to all be on you!
12. Step 1: Make Your Plan
Ask yourself: who is your audience? Use that to:
Decide what platforms work best for your organization and its audience:
Facebook: general interest (basically mandatory)
Twitter: news-heavy, quick and digestible, conversational, hashtag
searchable
Instagram: image/video heavy, skews younger, hashtag searchable
Snapchat: image/video exclusive, skews younger, “wild west”
Pinterest: image heavy, products/idea focused
Linkedin: no.
It’s pretty difficult to effectively moderate/maintain more than 3 pages
GO TO YOUR AUDIENCE, don’t expect them to go to you
13. Step 1: Make Your Plan
Find your organization’s purpose and voice on these channels
Social media is a tool, why will/should people use it to connect with your
organization?
Decide why you’re here. Are you:
A news or information resource?
A way to raise awareness for an issue?
A nonprofit with a revenue stream that wants to sell products?
How is that goal communicated?
Is your voice intellectual?
Is your voice dry?
Is your voice self-deprecating?
14. Step 1: Make Your Plan
Determine the best ways to keep your content
flowing, and codify it in your organization
Create opportunities for information sharing
Establish regular meetings and brainstorming sessions
Make sure everyone is aware of the organization’s
social media pages and is following along
They can be a great advocate for gaining followers!
Schedule weekly posts if you know they’ll be
relevant
15. Step 2: Keep your content flowing &
engaging
“Content is king” is misleading
People are smarter, more selective, and more skeptical than
ever
Social media is a telephone not a megaphone
The content you post should be relevant to your mission,
your voice, and your purpose
But it should be about trying to bring people along in a
conversation, not (just) an advertisement
16. Step 2: Keep your content flowing &
engaging
How do you start that conversation?
Never miss an opportunity for people to participate!
Ask for their thoughts, ideas, etc.
Run contests
The more people engage with content, the more
invested they will feel in your organization
Your content will also be visible to more people
17. Step 2: Keep your content flowing &
engaging
How do you start that conversation?
You’re not alone in this: give credit where it’s due!
Tag people, businesses, and orgs in posts whenever possible
It can be tedious, but put in the time to find the pages!
By the other token: make sure YOU’RE easily searchable as
well!
Invite people to tag themselves if you have group photos
All this increases visibility and drives even more engagement
18. Step 2: Keep your content flowing &
engaging
How do you start that conversation?
“Talk” to people!
Find like-minded people and pages who might support
your cause and interact
Comment or give (positive) feedback on things people
post
Don’t be afraid to engage your competitors
Besides, you can mine them for followers/supporters
19. Step 2: Keep your content flowing &
engaging
Where do you get content?
Remember those information sharing opportunities you
created?
Capture stories, vignettes, images, etc. from whole staff
Never miss an opportunity to take a picture for social!
Social media is not just a one-person job, it should be woven
into culture of your org
Decreases time-suck
Keeps your content fresh and relevant
20. Step 2: Keep your content flowing &
engaging
What kind of content is “engaging”
Pictures and video (ESSENTIAL)
Motion is far more eye-catching than stills, but ANY
image is more eye-catching than text
<<
21. Step 2: Keep your content flowing &
relevant
Photography doesn’t have to be expensive
It’s better to have less than professional photos
than no photos at all
(But professional photos are great.)
Don’t forget the snipping tool if you’re in dire
need.
Mac: command + shift + 4
22. Step 2: Keep your content flowing &
relevant
Stories are engaging…
But don’t stray into TL;DR territory
Hook ‘em, then link ‘em
24. So let’s catch our breath:
Your organization has taken a good, hard, look at your goals for
social media presence
You’ve used those goals to pick two or three platforms to
provide content on
You’re creating a storytelling/social media culture in your
organization, sharing ideas, content, and stories from your work
to post on channels
Once you have these ideas and content, you’re consistently
sharing out these things (preferably pictures or video) on your
platforms, but inviting people to engage with you by
commenting, sharing, providing feedback, etc. and also doing
some commenting and feedback-ing of your own
27. Step 3: Engage, Drive, Repeat
“Engagement” is the driver, not the destination
Make sure your most relevant content has a call to
action
Not only does it need to create an emotional
connection, but it needs to drive people to act
29. Step 3: Engage, Drive, Repeat
What did you notice about these two videos?
How did they differ?
Which was more compelling?
What was missing?
30. Step 3: Engage, Drive, Repeat
Honesty and authenticity are priceless
Being too slick can be a detriment
You don’t have to re-invent the wheel to break
through noise
Capitalize on trends, pre-existing hashtags, and
movements to spin it in fun directions
Live tweet/update events that are going on that you have
a presence at
Use Facebook live streaming or Periscope (tastefully and
within reason)
You’re (probably) not going to go viral—that’s okay!
32. Step 4: Analyze and Adjust
But if it’s really not working, then look at the numbers
Facebook, Twitter and Instagram have great analytics to
help you get the most out of your posts
Even if you think your presence is healthy, you should
still be checking analytics and adjusting as necessary
33. Step 4: Analyze and Adjust
You can also opt for paid placement
And—unfortunately—it works.
Social networks are a business—it’s designed to take your
money and deliver a product
But never buy likes, followers, etc.
There are entire businesses devoted to creating fake
accounts for this—they’re not real followers and won’t
translate into supporters!
34. Now the fun (FREE) stuff
There are some great tools that can help alleviate
social media related stress
35. Now to tie a nice bow on this:
Social media is an abbreviated form of storytelling–
Your Facebook post/tweet/Instagram is like the back cover
of your novel, you’ve got to hook them to tell your story
(thanks John!)
Social media is not a solitary task
Your whole organization should be helping, including the
board (thanks Rachel!)
Social media is how you represent your organization
…and how your employees represent it. Make sure your
voice is consistent (thanks Patrick!)
There is no one-size-fits-all answer
But you have the answers already!