The document discusses social media and online communication. It covers getting started on social media sites, feedback on what people like and dislike about social media, and ways to effectively use social media. The key messages are that content is important, everyone has the potential to be a donor, volunteer, supporter, etc. through social media, and social media allows fundamental communication shifts and one-to-one connections that can't be ignored. Breakout sessions were also included to discuss specific social media sites.

1. Excellence In Social Media &
Online Communication
A Program of the Pursuing Excellence Institute

2. Getting Started
NAME & ORGANIZATION
WHAT SITES ARE YOU ON?
GIVE PERSONAL &
ORGANIZATIONAL

3. 2 Groups
GROUP 1 - ALL FOR IT
GROUP 2 - STILL SKEPTICAL
OR NOT AT ALL

4. Feedback
WHAT DO YOU LOVE ABOUT IT?
WHAT DON’T YOU LIKE
ABOUT IT?

5. Remember This Today
Everyone Has The Potential to be a.....
Donor
Volunteer
Supporter
Partner
Employee
Brand Evangelist
..............

6. Remember This Today
Everyone Has The Potential to be a.....
&
Donor
Volunteer
Supporter
Partner
Employee
Brand Evangelist
..............
Everyone Is Online Because They WANT To Be Online

7. Social Media Revolution
www.SocialNomics.com

8. Going “Social”
“As more people have come online, the
more online communication has
become the norm. So it isn’t though of
as a separate realm anymore, but as one
that merges and overlaps with our daily
activities.”
- Caroline Haythornthwaite, Ph. D.
University of Illinois

9. SOCIAL
3
Concept by Kevin Mullett, Cirrus ABS
www.CirrusABS.com

10. SOCIAL MEDIA
THINK IN TERMS OF TOOLS

11. SOCIAL NETWORKING
TAKING NETWORKING
“ONLINE”

12. SOCIAL NETWORKING
TAKING NETWORKING children
“ONLINE”
wellness
homelessness
hobbies
service
children

13. SOCIAL NETWORKING
TAKING NETWORKING
“ONLINE”

14. SOCIAL MARKETING
PUSHING YOUR CONTENT
}
programs
trainings
resources

15. Why It’s Important
Fundamental Communication Shift
One to One Connections
Sheer Number of Users Can’t Be Ignored

16. CONTENT IS KING

17. CONTENT IS KING
What’s
your
story?

18. CONTENT IS KING

19. CONTENT IS KING
Your story should:

20. CONTENT IS KING
Your story should:
• Lead to an identification of a self or universal
truth

21. CONTENT IS KING
Your story should:
• Lead to an identification of a self or universal
truth
• Help the audience form an opinion, or change
the way they look at the world

22. CONTENT IS KING
Your story should:
• Lead to an identification of a self or universal
truth
• Help the audience form an opinion, or change
the way they look at the world
• You have a story worth telling.

23. WAYS TO TELL A STORY

24. WAYS TO TELL A STORY

25. WAYS TO TELL A STORY

26. WAYS TO TELL A STORY

27. WAYS TO TELL A STORY

28. WAYS TO TELL A STORY

29. HOW TO BUILD CONTENT

30. HOW TO BUILD CONTENT

31. HOW TO BUILD CONTENT

32. HOW TO BUILD CONTENT

33. HOW TO BUILD CONTENT

34. HOW TO BUILD CONTENT

35. HOW TO BUILD CONTENT

36. HOW TO BUILD CONTENT

37. HOW TO BUILD CONTENT

38. HOW TO BUILD CONTENT

39. HOW TO BUILD CONTENT

40. HOW TO BUILD CONTENT

41. HOW TO BUILD CONTENT

42. HOW TO BUILD CONTENT

43. HOW TO BUILD CONTENT

44. HOW TO BUILD CONTENT

45. CONTENT IS KING

46. CONTENT IS KING

47. CONTENT IS KING

48. CONTENT IS KING
What’s
your
story?

49. CONTENT IS KING

50. Breakout Sessions
FACEBOOK TWITTER
Beth Heironimus Craig Crook
Creative Director President
United Way of Allen County TQM Network
facebook.com/bheironimus twitter.com/craigdcrook
BLOGGING LINKEDIN
Andy Welfle Anthony Juliano
Managing Director Marketing & Social Media Strategist
Fort Wayne Dance Collective Asher Agency
Welfle.com LinkedIn.com/in/anthonyjuliano

51. FINAL THOUGHTS
Get Started If You Haven’t
Basic Human Interaction Skills Are Required
You Can’t Afford Not To Engage