This document provides 19 tips for using social media effectively from a business perspective. It advises embracing the social web, loving your business rather than just the tools, having a strategy and making an investment in social media. Other tips include understanding your audience, starting by asking the community questions, being authentic, engaging, participating, finding your voice, nurturing your community, connecting with influencers, standing by your convictions, teaching your audience, providing excellent feedback, stepping out and being accessible, and building trust. The overall message is that social media requires focus, time, effort and strategy to leverage for business purposes.

1. Social Media Pearls
Of Wisdom
From Business Leaders in The Know.
By Shirley Williams
Dec 2, 2012 1

2. Future Leaders will
know how to
collaborate and
leverage the social
web.
Embrace The Social Web 2
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3. Be passionate
about your
business.
Love Your Business Not
The Tools 3
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4. Success takes
focus, time and
effort.
Have A Strategy
Make An Investment 4
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5. Understanding your
audience is critical.
Listen 5

6. Start by just asking
the community.
Social media
communities are very
giving communities.
Don’t Be Intimidated 6
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7. From your audience
perspective.
Add Value 7

8. Be present.
Go beyond the logo.
Be Human 8

9. Authenticity in who
your are and what
you stand for.
Be Real 9

10. Participate.
Engage.
It is not about just
using the tools.
Be Social 10
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11. Think broadly.
Share.
Find your voice.
Be Social Media Friendly 11
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12. Nurture and
understand your
community.
Enable its strength.
Leverage Your Community 12
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13. Value and build the
network.
Connect Connectors 13
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14. Have an opinion.
Stand up for what
you represent.
Stand By Your Convictions 14

15. Develop quality
content.
Share your thought-
leadership.
Teach Your Audience 15

16. Feedback is also content.
Make it good.
Provide Excellent Feedback 16
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17. Be brave.
Be bold.
Be accessible.
Step Out. Be Accessible 17
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18. People Do Business They
Know, Like And Trust 18

19. Shirley Williams
socialmediapearls.com
BlogTalkRadio.com/socialmediapearls
@williampearl
Thank You 19