The document provides guidance on effectively using Twitter for engagement and building a community, emphasizing the importance of connecting with supporters and establishing trust. It outlines strategies for standing out in the crowded platform, such as engaging in conversations, sharing valuable content, and recognizing audience contributions. Additionally, it highlights the metrics to measure success, such as retweets, mentions, and followers.

1. CONGRATULATIONSYOU’RE ON TWITTER!SO NOW WHAT?photo by chidorianby @amysept

2. This presentation assumes…Some familiarity with Twitter

3. An existing account

4. Longer-term commitment

5. Regular monitoring/involvement

6. Tweeting on behalf of a causeMy starting point:The benefits of Twitter…Conversation and information

7. Connect with supporters

8. Grow community on/offline

9. Build trust

10. Extend your existing brandIn January 2010, there were 75 million people on Twitter.By June 2010, an average 750 tweets were being sent each second.(Some of those tweets might have been yours…)photo by Matthew Field

11. How can you stand out in such a big crowd?photo by brtsergio

12. Start your owncrowd.photo by Lance Shields

13. “Find the true believers.”Seth Godin

14. WHO will youconnect with?WHY do you want to connect?HOW will you connect with them?HOW will you know if you succeed?photo by Sushanta Meh

15. WHOphoto by greekadmanwill youconnect with?

16. Who do the people you follow both follow and interact with?www.WeFollow.com(user directory)Follow key words and hashtags on TwitterSearch.twitter.com(searches tweets)TweepSearch.com(searches bios)Follow lists(by other Twitter users)www.twellow.com/twellowhood(map)Search Google for people, resources you’re interested inWHOwill youconnect with?

17. WHYphoto by Erica_Marshalldo you wantto connect?

18. HOWphoto by furiousgeorge81will youconnect with them?

19. “You have to earn your place in your audience’s minds every day.”Owen Thomas, VentureBeatHOWwill youconnect with them?