This document discusses strategies for using Twitter effectively. It addresses questions around the purpose of Twitter, whether social media is needed, goals for using it, how to find time, and how to get started. It provides tips on what to tweet, when to tweet, Twitter terminology, following strategies, follower strategies, and cool tools to use with Twitter. The overall document focuses on helping people understand Twitter and develop an approach for using it successfully.

1. What is Twitter?

2. Twitter comes in all sizes… I need tools to handle this… I Need a Strategy! Does this strategy play well with other Strategies? Do I want this many Followers?

4. Twitter is a Broadcast Text Message to the world… tweet

5. Twitter is a Broadcast Text Message to the world… tweet

6. Twitter is a Conversation? tweet

7. Twitter is a Community? tweet

8. Twitter is a Community Conversation? tweet tweet tweet tweet tweet

9. Get News Make Friends Customer Service Build Reputation Traffic Generation Email Replacement Arrange Meet-ups Influence Prospects Uses for Twitter

11. Do I need Social Media? Do I need Social Media? What are my Goals? How do I find the TIME? Lead Generation? Or Branding? WHERE DO I FIND THE TIME? How do I CONVERT conversations? Blog? Twitter? Facebook? Linked In? Can my assistant Twitter for me? Will this make me a better Agent?

12. Do I need Social Media? Do I need Social Media? What are my Goals? How do I find the TIME? Lead Generation? Or Branding? How do I CONVERT conversations? Blog? Twitter? Facebook? Linked In? Can my assistant Twitter for me? Will this make me a better Agent?

13. How do I get started?

15. So, how do you know what to Tweet? or (Why the heck would anybody care about what I am doing…)

16. Interested vs. Interesting

17. Where in the hell is Matt?

18. So, WHEN do I tweet… Check in once or twice a day (quickly) Get Mobile..

19. twitter terminology

20. Ok, I get it… (more advanced strategies)

21. Following Strategies

22. Following Strategies

24. Following Strategies

25. Follower Strategies

27. Follower Strategies Look for conversation Take an Interest in your message Respond in a personal way Engage immediately

28. Cool Twools

29. Cool Twools tweetie, twitterberry, ubertwitter, tweed

30. Cool Twools Twitter to Flickr Twitter to FaceBook

31. Cool Twools Jott to Twitter

33. Free Hugs