Engagement refers to when people give attention to something, such as by commenting on or sharing posts. Engagement is important because it helps build relationships, drives traffic to websites, and influences search engine results by indicating relevance. To increase engagement, one should mention people by name, share their content, write about them, build their own profile first, and share content in appropriate communities.

1. What is ‘engagement’?
And why does it matter?

2. Martin Shervington
Community Manager,
‘Plus Your Life’ and
‘Plus Your Business’

3. Part 1 - What is engagement?
Part 2 - Why does it matter?
Part 3 - How to increase it

4. Part 1
What is engagement?

5. Engagement means someone
gives something their attention.

6. Engagement comes when
people relate.

7. Engagement on Google+ means:
+1s
Comments
Shares

8. Engagement is also…
+1s on comments
Hangouts
Events
etc

9. Part 2
Why does this matter?

10. a) it enables you to build a
relationship with people
b) it enables people to access a link
to your website
c) it enables your content to be
potentially seen as relevant in
Google Search

11. Think about is this way...
What creates your Google
Search results?
‘Relevancy’ is what will create
your Search Engine Results.

12. Yours and everyone else’s Search
results are increasingly
personalized.

13. On Google.com you have
‘Search Plus Your World’ which makes
it even more tailored to the person
searching.

14. Engagement then is, to some
degree, an indication of
‘relevance’

15. But it is ‘who’ that engages i.e.
deems it most relevant, that
matters the most

16. Part 3
How to increase engagement!

17. Here are a few tips:
+mention their name
share their content
write blogs/posts about them
build your profile first
share into communities
(appropriately)

18. “So, why didn’t people engage?”
A. You don’t have a network built
B. You didn’t use posting into
communities as a strategy
C. Your content was simply not
‘relatable’.

19. What to do when people engage
with you!
They +1 your post (only)
You can say “Hi [+theirname],
thanks for the +1”
You can also add them to a circle

20. What to do when people engage
with you!
They +1 and/or comment
You can say “Hi [+theirname]
Commenting could be seen as
higher engagement, so you add to
a circle now

21. What to do when people engage
with you!
They ‘share’ your post
You visit their post and thank them for
the share
You also add them to an engagers circle -
you will be sharing this publicly

22. When else do you add people to
engagers circle?
You don’t have to ‘circle anyone
back’ but if they add you to a
public circle, it is a good idea to
connect as they are promoting
you.

23. Part 3
How to increase
engagement?
And the importance of
images.

31. Using Trends and Hashtags