This document discusses how Google AdWords/Pay Per Click advertising works and how it can benefit law firms. It makes three key points:
1. Google AdWords allows law firms to pay to appear at the top of Google search results on computers and mobile phones, driving more traffic to their website and generating more leads.
2. To be successful, a law firm's ad needs to be one of the top 4 results. Landing lower means the ad will not be seen or clicked on.
3. Optimizing the landing page that website visitors are directed to after clicking an ad is important to convert those visitors into clients or sales for the law firm. Dedicated, well-designed landing pages work better
[Unwebinar] Personalizing Your PPC Campaigns with Keyword Insertion, Ad Custo...Unbounce
Are you wasting your optimization time tweaking buttons, icons and and colors?
To really move the needle on conversions, you have to think outside the box — and outside the landing page.
In this Unwebinar, WordStream Founder (and PPC Mastermind) Larry Kim will teach you how to hit conversion home runs by personalizing your PPC campaigns — all while lowering cost-per-click.
You'll learn:
- How to utilize different ad formats and extensions
- How Quality Score works (and what a good score looks like)
- How to use Dynamic Text with Keyword Insertion to automatically align landing page content to your ads
...plus, much more!
The Why & How of Selling Landing Pages for Digital AgenciesUnbounce
Andrew Miller, co-founder of Workshop Digital, transformed a one-off experiment with landing pages into one of his agency's most profitable service offerings.
In this presentation, he'll teach you the do's and don'ts of selling landing pages and how you can use them to help your clients overcome the "conversion plateau" WITHOUT spending money on more traffic.
This Slideshare presentation is adapted from Andrew's Unwebinar, How to Win Business & Boost Client ROI With Landing Pages: http://unbounce.com/win-business-with-landing-pages/
[Unwebinar] Personalizing Your PPC Campaigns with Keyword Insertion, Ad Custo...Unbounce
Are you wasting your optimization time tweaking buttons, icons and and colors?
To really move the needle on conversions, you have to think outside the box — and outside the landing page.
In this Unwebinar, WordStream Founder (and PPC Mastermind) Larry Kim will teach you how to hit conversion home runs by personalizing your PPC campaigns — all while lowering cost-per-click.
You'll learn:
- How to utilize different ad formats and extensions
- How Quality Score works (and what a good score looks like)
- How to use Dynamic Text with Keyword Insertion to automatically align landing page content to your ads
...plus, much more!
The Why & How of Selling Landing Pages for Digital AgenciesUnbounce
Andrew Miller, co-founder of Workshop Digital, transformed a one-off experiment with landing pages into one of his agency's most profitable service offerings.
In this presentation, he'll teach you the do's and don'ts of selling landing pages and how you can use them to help your clients overcome the "conversion plateau" WITHOUT spending money on more traffic.
This Slideshare presentation is adapted from Andrew's Unwebinar, How to Win Business & Boost Client ROI With Landing Pages: http://unbounce.com/win-business-with-landing-pages/
10 Digital Marketing Activities Anyone Can Do to Generate Quick Wins:
How to market to qualified prospects, engage them with your business then turn them into clients.
The 3 Biggest Mistakes Agents Make When Posting Online Advertisements!
The BEST Time of Day to Post Your Advertisement to Generate MORE Leads!
Little sneaky marketing tricks you can use to totally revolutionize your real estate marketing.
How to Improve Your Website and Gain More CustomersMyles English
This presentation introduces businesses owners to the power their website has as a marketing tool. It also introduces several best-practices that should be followed in order to maximize revenue generated through their websites.
Rankings Drive Real Revenue, But How Can You Prove It?Kameron Jenkins
*Originally presented at ContentJam 2019 by Kameron Jenkins*
We’ve all gotten it before… the dreaded “What’s the ROI?” question. We know SEO is valuable for getting our content crawled, indexed, and ranking, but how do we connect those rankings to traffic and revenue?
After this session, you’ll come away with tactics you can start using today to measure the impact your work is having on your client or boss’s bottom line.
Live Web Chat as a Service increases site engagement exponentially and increases appointments ten fold; which in turn increases sales.
Many automobile manufacturers have live chat as a requirement now.
What is Craigslist
How to set up FREE advertisement on Craigslist
How to create a plan for marketing on Craigslist
How to post ads on Craigslist
How to create a Craigslist marketing campaign
How to create professional designed HTML ads for Craigslist
How to generate 75 leads in 30 days
Internet e-commerce is the new wave for business. You can earn good income by referring customers to your own Internet Shopping Mall. For details, www.ytb.com/goldenstatetravel or email: GoldenStateCruise@yahoo.com
Online advertising can be an incredible tool for small business owners. In this presentation, we'll go over important search engine marketing lingo, the competitive landscape and walk you through Google AdWords, the Yahoo Bing Network, Yelp Ads and more. By the time you're finished, you'll feel much more comfortable launching a campaign.
10 Digital Marketing Activities Anyone Can Do to Generate Quick Wins:
How to market to qualified prospects, engage them with your business then turn them into clients.
The 3 Biggest Mistakes Agents Make When Posting Online Advertisements!
The BEST Time of Day to Post Your Advertisement to Generate MORE Leads!
Little sneaky marketing tricks you can use to totally revolutionize your real estate marketing.
How to Improve Your Website and Gain More CustomersMyles English
This presentation introduces businesses owners to the power their website has as a marketing tool. It also introduces several best-practices that should be followed in order to maximize revenue generated through their websites.
Rankings Drive Real Revenue, But How Can You Prove It?Kameron Jenkins
*Originally presented at ContentJam 2019 by Kameron Jenkins*
We’ve all gotten it before… the dreaded “What’s the ROI?” question. We know SEO is valuable for getting our content crawled, indexed, and ranking, but how do we connect those rankings to traffic and revenue?
After this session, you’ll come away with tactics you can start using today to measure the impact your work is having on your client or boss’s bottom line.
Live Web Chat as a Service increases site engagement exponentially and increases appointments ten fold; which in turn increases sales.
Many automobile manufacturers have live chat as a requirement now.
What is Craigslist
How to set up FREE advertisement on Craigslist
How to create a plan for marketing on Craigslist
How to post ads on Craigslist
How to create a Craigslist marketing campaign
How to create professional designed HTML ads for Craigslist
How to generate 75 leads in 30 days
Internet e-commerce is the new wave for business. You can earn good income by referring customers to your own Internet Shopping Mall. For details, www.ytb.com/goldenstatetravel or email: GoldenStateCruise@yahoo.com
Online advertising can be an incredible tool for small business owners. In this presentation, we'll go over important search engine marketing lingo, the competitive landscape and walk you through Google AdWords, the Yahoo Bing Network, Yelp Ads and more. By the time you're finished, you'll feel much more comfortable launching a campaign.
Multilingual PPC for Localization Managers & Digital MarketersSarah Presch
Are you a localization manager or digital marketer that has to deal with PPC ad campaigns in different languages? In this e-book, I take a look at the theory behind PPC ads, multilingual PPC best practices, and most importantly, how to increase your ROI without increasing ad spend.
Buzz Your Brand LOCAL is all about a Mobile and Internet Marketing Solution for your business. We provide the expertise, technology and support to create the perfect mobile and internet marketing solution that can give each business a competitive advantage.
Buzz Your Brand Local Partners
Dave Ouellette
Garel Nugent
1 855-621-6600
http://buzzyourbrandlocal.com/
Dispensary SEO: How to Choose an SEO Agency For Your DispensaryVee Popat
With marijuana legalization recently passed in Canada and other countries worldwide, dispensary SEO, or search engine optimization (SEO) for dispensary websites is kind of a big deal.
With the strict policies against advertising dispensaries on Facebook and Instagram, organic search and Page 1 search rankings are what’s needed for dispensary websites to be found online.
SEO for dispensaries includes optimizing your dispensary website’s metadata, text, images, videos, and the website’s code with a highly relevant keyword strategy.
Most web developers are just that – web developers and/or web designers. They aren’t SEO strategists or SEO experts so they are unable to understand the complexities of search engine optimization, user experience optimization, or website conversion rate optimization.
That’s why you need an experienced Google certified SEO Strategist to help you increase rankings and qualified traffic to your dispensary website. Dispensary SEO needs to be an integral part of your dispensary marketing plan.
To make things easier for you dispensary owners and cannabis company executives, we’ve published this article outlining dispensary SEO and exactly how to choose a dispensary SEO agency.
We hope you find it useful. Please share this if you do!
420Digital.ca
hello[at]420digital[dot]ca
National Reputation and National Positions breaks down some key ingredients to creating successful internet marketing campaigns whether its PPC, SEO or Reputation Management.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Core Web Vitals SEO Workshop - improve your performance [pdf]
Camomile Legal AdWords
1. What Is Google AdWords/Pay Per Click
!
Let us tell you. In plain, normal English…!
1
2. Google Adwords/Pay Per Click is where you pay
Google to appear at the top of Google
search results, both on your computer/laptop
and on your mobile phone.!
“
“
3. This Means TWO Very Important Things
For Your Law Firm!
1. More Traffic to your site. !
2. More leads and sales.
4. You want to get more clients, by
ranking in the top tier of results
on Google…!
Let’s Say You Own A
Corporate Law Firm In
London!
!
!
5. ◆ They will type in something like “corporate lawyers
London.” !
!
◆ And on Google they will get a page of results like
this…
When A Potential Client’s Looking For A Corporate Law Firm In
London…!
!
6.
7. How Does Google Decide Which Ads To Display, And
Where?
◆ It’s not just that the law firm who spends the most money gets the top spots in the
main section.!
!
◆ Google determines where your ad appears based on a whole host of factors,
including how many people click through on your ad. !
!
◆ And this number of clicks calculates, what Google calls, your quality score, which
determines how much you pay per click.
8. The Best Bit?
◆ Google allows you to set a budget for your law firm’s advertising. !
!
AND!
!
◆ Google only charges you when someone actually clicks on your
law firm’s ads.
9. Why Google AdWords Matters For
Your Law Firm
!
Increasing your law firm’s leads and sales…!
2
10.
11. These top 4 Google AdWords ads are the
only ads that matter, not the ads at the
bottom of the page that never get clicked.!
“
“
12. How Many Clicks Will Your Law Firm’s Website Get?!
1. The first Google ad for “summerfieldbrowne.com,” will get 40% of the clicks.!
!
2. The second Google ad for “contactlaw.co.uk,” will get 24% of the clicks.!
!
3. The third Google ad for “lexoo.co.uk,” will get 9% of the clicks.!
!
4.The fourth Google ad for “dominiclevent.com,” will get 4% of the clicks.
13. Use Google AdWords To Get New Clients For Your Law
Firm Straightaway
◆ Unlike SEO, paying Google gets your law firm in-front of potential
clients straightaway.!
!
◆ AdWords is the reason Google is worth over $400 billion!!
!
◆ In fact, Google’s giving more space to their AdWords listings by the day,
which means they tend to dominate search results.
14. Your Law Firm NEEDS To Be Mobile
!
We live in a smartphone world!
3
15. So, to make things as clear
as possible for you… !
!
!
Over 50% Of Searches
Are Now Done By
People On Their
Mobile Phones!
16. If you don’t appear in the top tier of Google
search results on mobile, you DO NOT
EXIST to over 50% of your potential clients.!
“
“
17. The Power Of Mobile Phones!
◆ Let’s say, for example, one of your potential customers is looking for a
corporate lawyer in London. !
!
◆ They would type in something like “corporate lawyers London.” !
!
◆ And on Google, they would get a page of results, on their mobile phone,
like this…
18.
19. After we see these 3 Google Adwords ads, !
we then see 10 organic search results, before !
we see this second batch of Google
AdWords ads…!
20.
21. NOBODY clicks on those second
batch of Google AdWords ads.… !
!
!
The Harsh Reality For
Your Law Firm!
22. Your law firm absolutely HAS to be one of
the top 4 Google AdWords ads
when people do a Google search.!
“
“
23. We Execute Google AdWords For Your Law
Firm Differently Than Most
!
And Better!!
4
24. When We’re Running Your AdWords Campaign, We
Only Care About Two Things!
1. Getting you cost effective traffic.!
!
2. Making sure we turn as many of those website visitors as
possible into clients for your law firm.
26. We Identify The Keywords Your Potential
Clients Use To Find You!
◆ We research all of the keywords related to your services e.g.
“Family Law Solicitors Birmingham.”!
!
◆ We do this to get a picture how many searches there are out there,
each month, related to your services.
27. We Set Up Your Ads, To Get You More
Clients!
◆ We agree a budget with you to spend with Google and set up your ad campaigns on
your behalf.!
!
◆ Taking years of data, we’ve learned to write killer ad copy and calls to action, which
we’ll create for you.!
!
◆ Your ads might look a little something like this…
28.
29. Now What?!
◆ We constantly tweak, test and change your ads, to get more
potential clients to click through to your site.!
!
◆ We make sure all of your ads are set up in such a way as to get the
maximum number of people calling your law firm or clicking
through to your site.
30. And Then?!
◆ We take the ad variations that we’ve created for you and repeatedly
test them.!
!
◆ This allows us to continually improve the ads’ click through rates
and to drive your cost per click (what you pay to Google) down.
31. So that you can see what we
mean… !
!
!
Let’s Use A Quick
Example!
!
32.
33. But we’ve got an extra special
sauce… !
!
!
Most Agencies Are Content
With Sending Your New
Website Traffic To Your
Homepage Or An Internal
Page On Your Site
35. Turning Website Visitors Into Paying Clients!
◆ We ensure all your new website visitors go to a beautifully designed, highly
converting landing page, which we will design specifically for your law firm. !
!
◆ We constantly test and tweak your landing page, allowing us to increase
your conversion rate (the number of leads and sales you get) even further.
36. Why Your Law Firm Needs A Dedicated
Landing Page!
!
◆ We know from experience that your potential clients are far less likely to convert
into actual paying clients if they just land on your homepage, or one of your internal
website pages. !
!
◆ We’ll use a landing page we created for one of our clients as an example. So your
landing page might look something like this, when people clicked on your Google
AdWords ad, after doing a Google search…
37.
38. They might just go straight to your
homepage, which may look
something like this…!
!
!
If You Chose Not To
Have A Dedicated
Landing Page
39.
40. Which Law Firm Would You Buy From?!
!
◆ Put yourself in your new client’s shoes. They’ve just clicked on your Google
AdWords ad, looking for a service just like yours.!
!
◆ If, after clicking on the ad, they are taken to the second, un-optimised page,
do you think they’d be likely to call your law firm or ask for a quote to be
emailed to them?!
!
42. Would They Be More Likely To Call Your
Law Firm If, Like Our 1st Example…!
1. The landing page headline assures them your law firm has what they’re looking for.!
!
2. The reason they should buy from your law firm is clearly laid out.!
!
3. There’s a testimonial from someone who has used your service, and had a good experience.!
!
4. The calls to action are clear.!
!
5. Everything is neatly laid out, so there’s no confusion about what they should do if they wish
to buy from your law firm.
43. That’s the power of our fully
optimised landing pages…!
!
!
Precisely!
44. If Google AdWords traffic is delivered to an un-
optimised landing page, like the second one, it would
be almost impossible to tie the cost of a
click to the generation of a lead.!
“
“
45. We’re Always Trying To Get The Best
Results For Your Law Firm!
!
◆ Once we’ve designed these landing pages for you, we don’t just set them and
forget them.!
!
◆ We continuously, and rigorously, test variations of these landing pages, in
order to ensure we keep pushing that conversion rate (the number of leads
and sales you get) figure higher and higher, for your law firm.!
!
46. It’s what we do for our own
businesses, so why would we treat yours
any differently?!
“
“
47. Let’s Get Down To Business
If you’re serious about getting more leads,
increasing your law firm’s sales and making more
profit, we need to talk.
www.camomilelegal.com!