This document emphasizes the importance of web analytics, particularly Google Analytics, for improving e-commerce businesses through data-driven insights. It details the setup process for Google Analytics, the various types of visitor acquisition, and behavior analysis to enhance site performance and conversion rates. By leveraging web analytics, businesses can identify traffic sources, user behaviors, and areas for improvement to boost sales.

1. Aguidetovastlyimprovingyour
eCommercebusinessbyinvesng
nothingmorethan me&effort

2. Areyourunninganonlinestore?
Wellthen,wehaveariddleforyou!
Whatischeap,risk-free
andpoten allyextremely
beneficialtoyour
eCommercebusiness?

3. Ifwebanalycsisthefirstthingthatcametoyourmind,
chancesarethatyoualreadyknowwhatwehavetotellyou.
Ifyouguessed
wrong,keep
reading.
It’sgoingtobe
worthit:)

4. DATA
-therearefewwordstodayinthe
worldofeCommercethatgetthrown
aroundasmuchasthisone.
Thebigdatamarketthatconcernslargevolumesofdatais
settogrowtoover$40billionworldwideby2018.

5. Whyshouldyoucareaboutit?
Soyoudon’tremaininthedark!

6. Howmanypeoplevisitedyourwebsite?
Wheredidtheycomefrom?
Whatproductsandsitea ractedthemostvisitors?
WWhatsiteturnedthemostvisitorsoff?
Whichcampaignandadthatyourunbroughtthemost
revenue?

7. OK,sohowdoIbegin?

8. Youneedtherighttool.
Therearemanywebanalycstools,bothpaidandfree.
GGoogleAnalycs,OpenWebAnalycsandPiwikcanall
beusedforfree,aresimpletosetupandhighly
recommended.

9. Toshowyouthemost
importantbenefitsofweb
analycs,let’sfocuson
onetool,themostpopular
oneinexistence:
GoogleAnaly cs

10. SETUP
1.Accesstheserviceat
google.com/analy cs.
2.Setupanewanalycsaccountforyour
website.
3.FindthepieceofJavaScripttracking
codethatneedstobeaddedtotheheader
ofyourwebsite.
4.4.Addthecodetoyourwebsitemanually
orbyusinganextensionspecifictoyour
pla orm(WordPress,Magentoetc.).

11. ACQUISITION
Now,thatyouraccountisupand
running,wecanfinallyanswerthe
quesonsyouhavealwayshadon
yourmind:
Wherearemyusers
comingfrom?

12. Organicsearch
visitorswhofoundyourwebsiteinorganic
(non-paid)resultsinasearchenginesuch
asGoogle,BingorDuckDuckGo
Direct
visitorsthattypedtheaddressofyour
websitedirectlyintotheaddressbar
Referral
visitorsthatcametoyourwebsiteby
followingalinkfromanotherwebsite
Social
visitorsfromvarioussocialmediapla orms

13. YoucanalsousetheGoogleURL
buildertocreatecustomlinksand
trackvisitorsfromspecificwebsitesor
sources,suchasnewsle ers.
AArmedwiththatknowledge,youcan
easilyseewhichchannelsbringyou
trafficandwhichonesunderperform.

14. BEHAVIOR

15. Oneexampleisthebouncerate–thepercentageofusers
thatle yourwebsiterighta ervisingjustasinglepage.
Whatmayahighbounceratemean?
A B
It’suptoyoutodeterminewhichop oniscorrect.
Yourwebsiteisnot
relevantforyour
users.Theycan’tfind
whatthey’relooking
foronyoursite.
Justoneofyourpages
fulfillstheir
need/inquisivenessso
wellthattheydon’t
needtoseeanymore.

16. CONVERSIONS
GoogleAnaly csalsoletsyoutrack
conversions,thatis,adesirableacon
yourusersperformonyourwebsite
suchas:
-signingupforanewsle er,
-usingacontactform,
-makingapu-makingapurchase.

17. Needanexample?
IIfmakingapurchaseonyourwebsite
meansge ngthroughfivepageswith
thecartbeingthefirstanda“Thank
youforapurchase”pagebeingthe
last,the“Thankyou”pagemaybeyour
endgoal-aconversion.
IIfausereverseesthispage,theyjust
broughtyouoneconversion.

18. Andifyourealizethatmanyvisitors
don’tcompletethefive-stepprocess,
youcancheckoutwhichstepmostof
themdropoutat.
TThatmeansthatwithwebanalycs
youcanimproveyoursite’sabilityto
sell,everyday.

19. ECOMMERCETRACKING
GoogleAnaly csalsooffersadvanced
eCommercetracking.
Withthis,youcantrackeCommerce
conversions.
Instandardconversion,whenoneuser
downloadsaPDFfile(theendgoal)repeatedly,
itonlycountsasoneconversion.
IneCommerce,ifoneuserdoesitrepeatedly,
each meaddingrevenueasspecifiedbyyou
(e.g.$8).10downloads=$80.

20. CUSTOMIZE
Ifyouwantquickaccesstospecific
data,youcancustomizeyour
dashboard.
FForexample,youcancreateaseparate
viewforasingleURLonly,whichwon’t
influenceyourprimaryviewthat
showsstatsfortheen rewebsite.

21. REPORT
Onceyoureceivedata,youcaneasily
generateandprintareporttobe
includedinyourpresentaons.

22. GoogleAnaly cs,aswellasotherwebanalyctools,
givesyouawholelotofpower.Useitwiselyandyouwill
beabletoimproveyoureCommercewebsiteeveryday.

23. by
Thanksforreading!