Leveraging Wordpress for an Ecommerce Website

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How to use Wordpress on an ecommerce site and make a TON more money. Original presentation was at WordCampSTL on March 1, 2014

Business

LEVERAGING WORDPRESS
FOR AN ECOMMERCE SITE
Will Hanke

Red Canoe Media

2007

After 21 Years in Business

WhereIsMyBusiness.com

$1MM in Sales (Online & Offline)

2014 Projected

WhereIsMyBusiness.com

2007: Plenty of Competition

With advertising budgets!

WhereIsMyBusiness.com

What are the Various Waterbed Sizes?

October 12, 2007

WhereIsMyBusiness.com

~10 Additional Targeted Visits/week

WhereIsMyBusiness.com

Almost 16,000 Additional Visitors

100 Articles - October 2007 – October 2008

WhereIsMyBusiness.com

2013 Blog Post Involvement in Sale

WhereIsMyBusiness.com

So How Can I Do That?

WhereIsMyBusiness.com

Seamless Integration Across Platforms

WhereIsMyBusiness.com

Seamless Integration Across Hosts

WhereIsMyBusiness.com

No Blog vs. Blog (and SEO)

WhereIsMyBusiness.com

YARPP Integration

WhereIsMyBusiness.com

Aweber Integration with Comments

WhereIsMyBusiness.com

Call to Action Graphics by Category

Requires separate sidebar files

WhereIsMyBusiness.com

Plugin: Widget Logic

wordpress.org/plugins/widget-logic/

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Call to Action Graphics in Blog

WhereIsMyBusiness.com

Write About Problems

Top Ten Problems with Memory Foam

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Employ Google Custom Search Engine

~$100/year

WhereIsMyBusiness.com

Don’t Forget to Link to the Blog

WhereIsMyBusiness.com

Top Articles (by Comments)

WhereIsMyBusiness.com

Google Authorship a MUST

Plugin: AuthorSure

WhereIsMyBusiness.com

A Few Important Things

WhereIsMyBusiness.com

Good Content Reigns Supreme

WhereIsMyBusiness.com

Blog Isn’t for eCommerce Visitors

WhereIsMyBusiness.com

It’s for SEO – More Landing Spots

WhereIsMyBusiness.com

2,090 Pieces of Content for Search Engines

WhereIsMyBusiness.com

It’s About Helping People

WhereIsMyBusiness.com

And Being a Subject Matter Expert

WhereIsMyBusiness.com

It’s About Getting Sales

WhereIsMyBusiness.com

Other Tips

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Publish at least once a week
Ask questions at end
Be edgy / controversial
Listen to your customers
Have your SEO listen to calls
Yahoo! Answers is great place
for topic ideas
Explain/how-to your products
on video
WhereIsMyBusiness.com

Thank You!
WhereIsMyBusiness.com
314-496-8665
@RedCanoeMedia

WhereIsMyBusiness.com

Wordpress SEO Tutorial – 19 Video Series

Udemy.com/wordpress-seo-rocket/

WhereIsMyBusiness.com

Wordpress SEO Tutorial – 19 Video Series

$97
Promo code
‘Wordcamp’
for $50 off
 Expires March 10
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永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！

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Leveraging Wordpress for an Ecommerce Website

1. LEVERAGING WORDPRESS FOR AN ECOMMERCE SITE Will Hanke Red Canoe Media

2. Q&A at the end… WhereIsMyBusiness.com

3. WhereIsMyBusiness.com

4. 2007 After 21 Years in Business WhereIsMyBusiness.com

5. $1MM in Sales (Online & Offline) 2014 Projected WhereIsMyBusiness.com

6. WhereIsMyBusiness.com

7. 2007: Plenty of Competition With advertising budgets! WhereIsMyBusiness.com

8. 2007 WhereIsMyBusiness.com

9. “Bolted on” WhereIsMyBusiness.com

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14. So How Can I Do That? WhereIsMyBusiness.com

15. Seamless Integration Across Platforms WhereIsMyBusiness.com

16. Seamless Integration Across Platforms WhereIsMyBusiness.com

17. Seamless Integration Across Hosts WhereIsMyBusiness.com

18. Seamless Integration Across Hosts WhereIsMyBusiness.com

19. No Blog vs. Blog (and SEO) WhereIsMyBusiness.com

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22. Call to Action Graphics by Category Requires separate sidebar files WhereIsMyBusiness.com

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25. Write About Problems Top Ten Problems with Memory Foam WhereIsMyBusiness.com

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27. Don’t Forget to Link to the Blog WhereIsMyBusiness.com

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34. 2,090 Pieces of Content for Search Engines WhereIsMyBusiness.com

35. It’s About Helping People WhereIsMyBusiness.com

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