SlideShare a Scribd company logo
YOUR   TAG IS  SHOWING: Marketing Your School (or Consulting Practice!) From the Inside Out.
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[object Object],[object Object],Do You Know What Your “Outgoing Message” Conveys?
Is Someone Monitoring Your Brand?
 
[object Object],What Does Your Email Communication Convey About Your Brand?
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Employee Handbook
Hiring Philosophy: “ Hire the Smile, Train the Skill” Question Posed to Bruce Nordstrom, Company Co-Chair: Q: “Who trains your salespeople?” A: “Their parents.”
Why Are They So Good? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
I  Starbucks
Green Apron Book ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ The person who sweeps the floor should choose the broom.”**  Howard Behar, Former Starbucks President **(i.e. How do you utilize the expertise on your staff?)
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Kristina Dooley [email_address] www.EstrelaConsulting.com Twitter: kristinag1

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