This document provides guidance on developing an effective marketing identity for schools. It emphasizes the importance of visual, written, and verbal elements of identity. It recommends schools focus on logos, fonts, colors, photos, facts, mission, social media presence, and ensuring various stakeholders represent the school positively. The document stresses the value of consistency across online and printed materials and keeping up with technology trends to engage students and track the school's online reputation. It prompts schools to evaluate if their website conveys key information to parents and applicants.

1. That’s a beautiful lake… but is your school coed? Kristina L. Dooley Educational Consultant IECA Associate Member IECA Spring Conference 2009

3. Be prepared to share your own ideas & be prepared to participate!

4. We have a time limit…“The length of a film should be directly related to the endurance of the human bladder.”Alfred Hitchcock

5. "I base most of my fashion sense on what doesn't itch.” - Gilda Radner Remember: Students & Parents will choose, or not choose, your school based on their own pre-requisites.

7. Visual Identity Logos Fonts Colors Photos Mascot

10. Written Identity The FACTS Demographic Stats Geographic Stats Tuition Outcomes Niche Programs Mission Statement Tagline School Nickname Acronym Social Network ID’s Language/Translations Hint: Check out Knowem.com “Apple will never stand for corporate computing.” – Guy Kawasaki

12. Verbal Identity Question: Who’s Talking About Your School?

14. Director of Admission

15. Communication Director

16. Dean of Students

17. Academic Dean

18. Faculty

19. Board of Trustees

20. House parents/ RA’s

21. Maintenance Department

22. Bus Drivers

23. Coaches

24. Housekeeping Staff

25. Director of Development

26. Food Service Providers

27. Business Office Staff

28. Parents

29. Students

30. Alumni

31. Grandparents

32. Consultants

33. Community Members

34. Colleagues at Other Schools

36. Types of Technology Affecting School Marketing

37. How can you keep track of your school’s image online? Google Alerts 123people.com Technorati (technorati.com) – Tracks Blogs Yacktrack (yacktrack.com) – “Chatter” Tool Who knows new online technology the best? Students! Local University Intern Student Government Member/Admission Ambassador Current Parent Volunteer Alumni Volunteer

38. Now, back to that whole lake thing… Does your website have the following?: The FACTS Easily identifiable contact info (address, phone, email) on the HOME PAGE? Campus News section that is updated DAILY? Application Available Online (even in PDF)? Tuition Info Posted? REAL student photos? Links to your Social Networking sites (if you have them)? Construction Updates (with Photos!)? A consistent image/brand (used on printed pieces, too)?

39. It’s cool to be a follower! C.A.S.E. in Action… BobJohnsonBlog.com MITAdmissions.org AcademicImpressions.com Stamats.com Mashable.com NAIS Daily News (Contact Myra McGovern) Twitter.com/kristinag1

40. My Tweet… Visual…are you a Green Orange? Written…That’s a Fact! Verbal…the Elevator Speech: 2009 Edition. Embrace Social Media…Big Bear Hugs are Best Don’t lose the lake, just add some swimmers. Be a Follower…Really, It’s OK. Now, not all at once…

41. QUESTIONS & COMMENTS?

42. Muito Obrigada!* Kristina L. Dooley Kristina@EstrelaConsulting.com (*Thank you very much!)