Practical advice for promoting yourself as an job seeker or business developer. Enhancing your personal reputation.

1. Marketing Yourself Bryan Rutberg AG Consulting Partners Create. Communicate. Connect. July 20, 2011 DBM Seattle

2. Super-quick intro Lifelong writer and communicator English Lit Major, Marketing MBA Concentration 20 years in big business HP, McKinsey & Company, Microsoft Always been good at self-promotion Needed a change Partner, AG Consulting Partners New chapters yet to be written

3. Five Topics 1 2 3 4 5

4. The caveat This is not an exact science Try everything – twice at least Change things when you get a better idea Be different things to different people Be the same thing to everyone

5. Do you know YOU? You’ve done stuff You’ve been told stuff You have traits and characteristics You have skills You have strengths You have passions You have a network

6. What do you do well? 34 identified themes Your top five $13.71 + tax and shipping at Amazon What do you do^well? better than anyone else

7. Other useful “typing” tools eCareerFit

8. 34 Themes Achiever Activator Adaptability Analytical Arranger Belief Command Communication Competition Connectedness Consistency Context Deliberative Developer Discipline Empathy Focus Futuristic Harmony Ideation Includer Individualization Input Intellection Learner Maximizer Positivity Relator Responsibility Restorative Self-Assurance Significance Strategic Woo

9. What’s the story that you tell? Communication Developer Maximizer Positivity Strategic Do you like what this says about you? These are your strengths – are they your passions? Have you got an example or story for each? How do they weave together into a narrative?

10. Interview Yourself If you could do one thing at work for as long as you’d like, what would it be? What are you proudest of having accomplished? What work skill do you carry over into your personal life?

11. Prove it! When did you do it? For whom? What did you do? What was the result? Was it FUN? Did you make a friend? Did you win an award? Was it BIG? Hairy?Complicated? Did you get YELLED AT?

12. To do Know yourself Start writing – your reactions, your thoughts, your proof points, your accomplishments, your likes and dislikes…ultimately your story

13. Build the resume Strong “I” language in summary How you can help them Use the proof-points you’ve developed Be yourself – if they don’t like you, you don’t want them!

14. Online Use business tools for business It’s okay to have multiple personalities Tweet links and add your comments Re-tweet clever things from others Engage experts in conversation Get followers! Go for 100% Join forums and participate Link to everyone who makes sense Post updates regularly Note others’ activity and stay in touch

15. Got cards? Simple – name, email, phone Little more – Twitter handle, LinkedIn URL

16. To do Know yourself Start writing – your story Say it out loud Again. And again. Now in front of a mirror Now in front of someone you trust Now in front of someone you don’t know Me – I am a communicator and a relationship person. I help organizations connect with their most important audiences – customers, partners, and employees – in print, in person, and online.

18. Led Executive Briefing program, creating impactful experiences for top customer execs

19. Communications lead, speechwriter for Corp VP

20. Global Alliance Manager with top software partners

21. Top U.S. Installed Base salesperson

22. Developed award-winning channel partner network

23. Built and led Technology Knowledge Lab as a shared-service for all Practice Areas

24. Defined new path for firm’s IT partnering activity

25. Drove new partnering and economic models for “e-enabled consulting”Roles Targeted audience marketing Executive Engagement Sales and alliance management Customer relationship management Projects Speech writing and coaching Brochures and online content Employee and partner training Email, reports, and playbooks PowerPoint Presentations Advertising bryan@rutbergfamily.com |(206) 251-6911 | www.linkedin.com/in/bryanrutberg Communicator – good conversationalist, presenter Maximizer – stimulate excel-lence, turn strong to superb Strategic – see patterns and create alternatives Positivity – contagious enthusiasm Developer – cultivate potential in others

26. Make your network work Coffees and cocktails Online communities We call friends “friends” for a reason Love the informational discussion Sources – Schools Former employer alumni groups Friends of friends and friends of contacts People in the news Who else?

27. Thank you! Bryan Rutbergbryanr@agconsultingpartners.combryan@rutbergfamily.com(206) 251-6911 bryanrwa www.linkedin.com/in/bryanrutberg