This document provides guidance on developing an effective employer brand. It discusses how companies can connect with customers and employees through their brand, and the importance of aligning employer brand values with the overall company brand. It offers tips for embedding values into hiring, training, communication, and benefits. Regular feedback from employees and customers helps ensure the employer brand is achieving its goals of attracting and retaining the right people. Employees are identified as the best brand advocates when they feel engaged and believe in the employer value proposition.
Recruiting is harder than ever but if you have a company culture and a brand that is woven throughout your company then you can alleviate a lot of the frustration and cost. In addition to that it will help with retaining those top employees.
Employer Branding:
1- What Is It?
2- How To Develop An Employer Brand
3- Enhancing An Employer Brand
From the first point of contact until the hire the employer brand is being showcased to candidates. How is your employer brand being interpreted by the public?
human resource management
employer branding
What is employer branding?
The process of employer branding
the scope of employer branding
Examples of employer branding
why is employer branding required?
Recruiting is harder than ever but if you have a company culture and a brand that is woven throughout your company then you can alleviate a lot of the frustration and cost. In addition to that it will help with retaining those top employees.
Employer Branding:
1- What Is It?
2- How To Develop An Employer Brand
3- Enhancing An Employer Brand
From the first point of contact until the hire the employer brand is being showcased to candidates. How is your employer brand being interpreted by the public?
human resource management
employer branding
What is employer branding?
The process of employer branding
the scope of employer branding
Examples of employer branding
why is employer branding required?
Employer Branding Presentation to Viola Portfolio Companies December 2015Pamela Becker
If you are a tech company competing for top talent, this is a how-to guide to help brand your company as an appealing employer to the talents you want and need.
An overview of the latest best practices and trends in employer brand measurement, helping you to identify the right metrics, linkages and and potential returns on
your employer brand marketing investments.
Rachel Quilty of Jump the Q Inc. shares Part 2 - Brand Yourself Blueprint 3 part training series. Notes and Work Journal are a FREE resource available at http://www.brandyourselfblueprint.com
In this presentation we discuss:-
What is a personal brand?
Considering the three concepts that comprise our total image.
1. Presentation
2. Attitude and communications skills
3. Performance and reputation
We also consider:-
- What is your current personal brand or image?
- What is your best personal brand?
- Why change or update your personal brand? Or Professional Image?
The New Face of HR: Are you Ready for Employee Advocacy?MOO
The way you feel about where you work has an effect on the way you talk about it too. This means that happy employees become cheerleaders and advocates for a brand, while the not-so-happy ones, well, you know the rest… Get your pom-poms ready and register for our webinar on how to create and empower employee advocates.
We’ve teamed up with Human Resources expert and author JoAnn Corley to explore the emerging relationships between marketing and human resource departments and share the ins and outs of employee advocacy.
In this webcast you’ll learn:
- Exactly what employee advocacy is
- The keys and roadblocks to success
- How to get started
- The significant benefits you’ll experience professionally and for your organization
Watch the full webcast again here and be sure to scroll to the end for a special gift: http://bit.ly/New-Face-of-HR
This is the first in our 30+3 Webinar Series: "The Employer brand. The what, why and how of employer branding." It is a high-level overview of employer branding - what it is, why it's important and how to get started. We also provide 3 action items designed to help you make your employer brand stronger.
Are you too asking yourself:
Why is employer branding necessary for my small organisation?
Where do you start?
How do I create a strong employer branding message?
Learn about why you should care, how to craft your message and how you can showcase your employer brand to 300million+ LinkedIn members.
Employer Branding Workshop, building Talent RelationshipsAlexander Crépin
Employer Branding workshop
HR, Human Relations & Human Results Management is the fundament for successful employer branding, becoming an employer of choice.
Employer branding IS the new black! I delivered this interactive session on Employer Branding at SocialHRCamp 2014 (#SHRC14) at the Achievers Canadian HQ in Liberty Village, Toronto.
Starting Small: Making Your People Strategy Work For YouBambooHR
In today’s competitive labor market, where employees have multiple options of where they can take their talent, it can be particularly challenging for small businesses to compete for top talent, given their limited resources. For small businesses to succeed in the long term, they need to focus on people first - that means investing in building a great culture and in technology that helps them maximize the potential of their human capital. Small business executives and HR professionals each have critical roles to play in these arenas.
Join BambooHR, PayScale, Officevibe, and BizLibrary to explore ways that smaller companies can make each dollar count toward long-term success as they build a solid foundation for their organizations.
Aligning Your Brand Promise with Your Internal Audiences to Improve Employee ...Vignette
Workshop:
How To Align Your Brand Promise With Your Internal Audiences, Increase Growth, And Improve Consumer Satisfaction
Description:
Mike Lepis, Creative Director and Principal of Vignette recently led the following workshop for internal communications professionals. Connect your brand to your employees and work on a strategic campaign of your own. Vignette has successfully helped clients develop strategies, programs, and tools to overcome brand challenges and help companies develop long-term plans of success.
Mike led workshop attendees through the tools & techniques Vignette uses to align company brand promises with their internal audiences, including:
* Identify your audiences—what motivates them, how to do they consume internal content, and where are the key opportunities
* Produce engaging content that connects your brand message to your internal audiences
* Illustrate your brand values through elements of story, message, and design
* Create a plan to measure ROI around the challenging area of internal communications
A brand is made up of intangibles – perceptions, feelings and associations that exist in one’s state of mind. The ultimate goal of any branding effort is to create a loyal customer base. In the case of employer branding, that customer is the employee. An employer brand refers to the perceptions key stakeholders, and more specifically current and potential employees, have of your organisation.
HR is the new Marketing; the future of Employer BrandingTEDxMongKok
Every candidate is a potential customer, and every customer is a potential candidate. It's no secret that candidates and employees are thinking and acting like customers. Job search behaviour has changed. Employee expectations have changed. HR can no longer think like recruiters, but think like marketers. Emma Reynolds shares insights on the changing candidate behaviour in an interactive presentation that will help you analyse the touchpoints in your recruitment experience and their impact on your employer brand.
Employer Branding Presentation to Viola Portfolio Companies December 2015Pamela Becker
If you are a tech company competing for top talent, this is a how-to guide to help brand your company as an appealing employer to the talents you want and need.
An overview of the latest best practices and trends in employer brand measurement, helping you to identify the right metrics, linkages and and potential returns on
your employer brand marketing investments.
Rachel Quilty of Jump the Q Inc. shares Part 2 - Brand Yourself Blueprint 3 part training series. Notes and Work Journal are a FREE resource available at http://www.brandyourselfblueprint.com
In this presentation we discuss:-
What is a personal brand?
Considering the three concepts that comprise our total image.
1. Presentation
2. Attitude and communications skills
3. Performance and reputation
We also consider:-
- What is your current personal brand or image?
- What is your best personal brand?
- Why change or update your personal brand? Or Professional Image?
The New Face of HR: Are you Ready for Employee Advocacy?MOO
The way you feel about where you work has an effect on the way you talk about it too. This means that happy employees become cheerleaders and advocates for a brand, while the not-so-happy ones, well, you know the rest… Get your pom-poms ready and register for our webinar on how to create and empower employee advocates.
We’ve teamed up with Human Resources expert and author JoAnn Corley to explore the emerging relationships between marketing and human resource departments and share the ins and outs of employee advocacy.
In this webcast you’ll learn:
- Exactly what employee advocacy is
- The keys and roadblocks to success
- How to get started
- The significant benefits you’ll experience professionally and for your organization
Watch the full webcast again here and be sure to scroll to the end for a special gift: http://bit.ly/New-Face-of-HR
This is the first in our 30+3 Webinar Series: "The Employer brand. The what, why and how of employer branding." It is a high-level overview of employer branding - what it is, why it's important and how to get started. We also provide 3 action items designed to help you make your employer brand stronger.
Are you too asking yourself:
Why is employer branding necessary for my small organisation?
Where do you start?
How do I create a strong employer branding message?
Learn about why you should care, how to craft your message and how you can showcase your employer brand to 300million+ LinkedIn members.
Employer Branding Workshop, building Talent RelationshipsAlexander Crépin
Employer Branding workshop
HR, Human Relations & Human Results Management is the fundament for successful employer branding, becoming an employer of choice.
Employer branding IS the new black! I delivered this interactive session on Employer Branding at SocialHRCamp 2014 (#SHRC14) at the Achievers Canadian HQ in Liberty Village, Toronto.
Starting Small: Making Your People Strategy Work For YouBambooHR
In today’s competitive labor market, where employees have multiple options of where they can take their talent, it can be particularly challenging for small businesses to compete for top talent, given their limited resources. For small businesses to succeed in the long term, they need to focus on people first - that means investing in building a great culture and in technology that helps them maximize the potential of their human capital. Small business executives and HR professionals each have critical roles to play in these arenas.
Join BambooHR, PayScale, Officevibe, and BizLibrary to explore ways that smaller companies can make each dollar count toward long-term success as they build a solid foundation for their organizations.
Aligning Your Brand Promise with Your Internal Audiences to Improve Employee ...Vignette
Workshop:
How To Align Your Brand Promise With Your Internal Audiences, Increase Growth, And Improve Consumer Satisfaction
Description:
Mike Lepis, Creative Director and Principal of Vignette recently led the following workshop for internal communications professionals. Connect your brand to your employees and work on a strategic campaign of your own. Vignette has successfully helped clients develop strategies, programs, and tools to overcome brand challenges and help companies develop long-term plans of success.
Mike led workshop attendees through the tools & techniques Vignette uses to align company brand promises with their internal audiences, including:
* Identify your audiences—what motivates them, how to do they consume internal content, and where are the key opportunities
* Produce engaging content that connects your brand message to your internal audiences
* Illustrate your brand values through elements of story, message, and design
* Create a plan to measure ROI around the challenging area of internal communications
A brand is made up of intangibles – perceptions, feelings and associations that exist in one’s state of mind. The ultimate goal of any branding effort is to create a loyal customer base. In the case of employer branding, that customer is the employee. An employer brand refers to the perceptions key stakeholders, and more specifically current and potential employees, have of your organisation.
HR is the new Marketing; the future of Employer BrandingTEDxMongKok
Every candidate is a potential customer, and every customer is a potential candidate. It's no secret that candidates and employees are thinking and acting like customers. Job search behaviour has changed. Employee expectations have changed. HR can no longer think like recruiters, but think like marketers. Emma Reynolds shares insights on the changing candidate behaviour in an interactive presentation that will help you analyse the touchpoints in your recruitment experience and their impact on your employer brand.
L'Oreal Employer Branding and Employee Value Proposition (EVP)Link Humans
L'Oreal's new EVP launched in 2012 after a big listening exercise internally - based on 3 pillars: A thrilling experience, an environment that will inspire you & a school of excellence. Note: This is not Link Humans work, all L'Oréal - thanks to Dennis de Munck for this information.
The Insiders Guide to Employer Branding - 27 Best Practice InsightsKelly Services
Many of the old tools and strategies for building an authentic, globally relevant employer brand have been discarded, and new ones are taking over. Both the challenges and opportunities have grown almost in tandem, and it’s all happening at break-neck speed.
One thing is clear: employer branding has changed, dramatically.
Our Global Best Practice Xchange (BPX) Roundtable on the subject confirmed it. It was 90 minutes of rigorous discussion with eight seasoned professionals leading the way in employer branding innovation for their organizations. They shared their successes, mistakes and thoughts on their plans for the future.
So, if you are wondering if there’s a better, clearer way to lead your organization and practice through this change, this guide is for you.
How does an employee become a brand ambassador?Nick Vinckier
How does an employee become a brand ambassador?
www.socialseeder.com

Brand Ambassadorship?
The brand advocacy that employees display to how far they act like people who know, love and spontaneously ‘sell’ the brand

Never underestimate the power of a strong brand

It is relatively easy to launch countless innovations in terms of product development, pricing, promotion or distribution sites.

Provided that a company takes the time it needs and has sufficient funds, it is relatively easy to launch countless innovations in terms of product development, pricing, promotion or distribution sites.

It is much easier and cost effective to build a strong brand if a company has an entire army of employees flying their organization’s flag, defending it with heart and soul – those are true brand ambassadors.

Who is a brand ambassador?

The 3 Ambassador Dimensions:
- INTELLECTUAL DIMENSION
- EMOTIONAL DIMENSION
- BEHAVIORAL DIMENSION
What affects the decision to become an ambassador?
- Length Matters!
- The problem is the mid-range group
- What’s your favorite position?
- Beauty gets attention Personality gets the heart
Stimulating & boosting brand ambassadorship
- Internal advertising
- Research
Who leads the brand ambassadorship program?
- HR
- Communication
- Marketing
Four things to remember
- Good brand ambassadors need to know what the brand’s values are and what they entail.
- There are three dimensions in ambassadorship: the intellectual dimension, the emotional dimension and the behavioral dimension.
- Employees who have only just been hired and senior team members rank the highest as brand ambassadors.
- If a company wants to turn its employees into real brand ambassadors, it needs to invest in internal ‘advertising’ & communication campaigns, just like the ones aimed at customers.
Strong Core Values are the cornerstone of successful Organizations. At Open-i Advisors we guide companies through uncovering their corporate values and leveraging them for everything from hiring and employee onboarding to sales and marketing.
Company Culture is your company’s personality. It is the shared beliefs, values and practices that make up your company and the unique way everybody at the company sees the rest of the world.A properly implemented company culture is necessary to help companies develop a well-defined market position.
How to Focus your Digital Marketing Strategy - by Keith Boswell from PerceptintKeith Boswell
This deck is from a workshop "How to Focus your Digital Marketing Strategy" that I presented on September 17th, 2014 at Start Garden. I share the lessons I've learned working in digital marketing for the past 19 years as a strategist and client lead.
I'm hopeful some of these lessons will help you too.
Cracking The Culture And Mission Statement CodeWorkforce Group
Workplace culture is the backbone of every company. It defines your organisation and allows you to create an identity that you can communicate to your employees, customers, and the general public.
A rich company culture brings people together by imparting a strong sense of meaning, direction, and passion to everyone involved, and one of the most effective ways to encapsulate that culture is through the organisation’s mission statement.
One of the most critical roles that leaders have is to create a workplace culture that unifies your organisation, empowers employees, and creates a sense of passion and drive within your company.
In this deck, you’ll learn;
The alignment between the mission statement and the actual workplace culture.
The ideal craft of a good mission statement.
How to incorporate the mission statement into workplace culture.
The advantage of having a clear mission statement.
www.brand-camp.com What is a brand? This presentation busts the misconceptions around what a brand actually is and outlines how to build a remarkable brand.
The Employer Branding Thingamajig - By Neha AsthanaNeha Asthana
Hop on to the Employer Brand Wagon before it becomes your Noah's ark! It is your company’s resume / introduction to all prospective future employees as also a brand mission statement to all internal employees. About how prospective/future employees of your company identify, perceive, recall & appreciate your company value as an employer of choice.
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
GOOD Reading - Welcome to GOOD RecruitmentEdwin Soares
We are a Total Talent Management solution provider, focussed
on driving GOOD standards for all our stakeholders. We deliver based on outcomes not outputs, growing our business through an instinctive and simple approach.
The world may be a big place but the new landscape of the workplace has changed the way talent looks at relocation.
An emerging workforce is increasingly looking for new opportunities and do not see relocation as a barrier to entry.
The Global Workplace is now well and truly OPEN.
Our Rising Stars Programme takes raw talent, giving them a structured programme to build their skills and the foundation for a future in the recruitment industry.
Talent has gone global. It can be found in every corner of the planet. Employers everywhere are competing for it. They realise that finding the right people is critical to their competitive advantage. Resourcing experts like BPS World are pushing into new frontiers in trusted partnership with their clients, they are conquering Planet Talent. To dominate Planet Talent and win the global recruitment race, BPS World has complied ten top tips.
The world of traditional resourcing is changing, so maybe it’s time to consider a new approach? BPS World are rethinking resourcing for the next generation, with an innovative approach to resourcing – providing a complete holistic solution to their clients.
Welcome to the World of the BPS Security PracticeEdwin Soares
BPS World Cyber and Information Security Practice afford over six years’ experience working with End Users, Consultancies, Systems Integrators, Mainstream Security
Contractors and Government Agencies
We believe in building programmes and initiatives that really support our local communities and one big subject that is close to everyone's hearts is the future of our young people. That's why we have created our Rising Stars programme - part of our 'Championing young people's futures' initiative.
This takes the form of a range of activities, programmes and workshops all with the common aim of developing understanding and passion for the world of work and not only through children and young adults but also through their support network, allowing us to help parents, guardians and carers find the right skills to guide and nurture the best decisions.
Since 1912 M+W Group has been at the forefront of engineering more effective design and construction solutions. Today, we have the technical expertise and financial resources necessary to execute projects of all sizes across a wide variety of contract forms.
5. HOW WE CONNECT…
Historically we talked about advertising and
communications in separate terms – divided
by a line (above and below the line).
We’ve now become completely integrated –
the line has gone and the Internet has
changed everything.
The Internet has turned what used to be a
controlled one way message into a real-time
dialogue with millions.
The SMB market have the most the gain from
this shift – but it does mean you have to be
sharper with your message, more engaging
with your content and hyper relevant to your
audience.
6. WHAT IS AN EMPLOYER
BRAND – AND HOW DO I GET
ONE?
Building an EVP – Your Employee Value
Proposition is a unique set of values or
behaviours that will influence target
candidates and employees. It gives current
and future employees a reason to work for
your company and gives your business a
competitive advantage on hiring above others.
NEVER create your EVP without directly
referencing your overall brand. Any values or
behaviours should be derived from the same
brand DNA.
Your Employer Brand is how you communicate to current and future employees.
7. CONSUMER BRAND
EMPLOYEE BRAND
(BEHAVIOURS)
Excellence Passion Delivery Commitment
• Taking accountability for
their actions and outcomes
• Having a strong belief and
desire, aligned to business
need
• Drives forward with
resolve when faced with
adversity
• Creates customer delight
through exceeding
expectations
• Is an expert in execution
• Works with pace and drive to
produce high levels of reliable
activity
• Takes pride in everything
they do from the smallest
detail to the largest venture
• Continually raises
performance standards
• Regularly challenges the
current method through an
inquisitive approach
• Creates an inspirational
environment for themselves
and others
• Promotes collaboration
through having a voice, by
listening and sharing thoughts
• Generates a positive
environment through
enthusiasm and determination
8. LISTEN TO YOUR
EMPLOYEES
Source regular feedback and always have active
listening posts. Your current employees should be
your best Employer Brand Advocates.
Create workshops – include a wide range of people
throughout your business at all levels. Ask questions
about what motivates them, why were they drawn to
your business, what do they feel the business does
differently to others they have worked for? i.e. family,
ethical, quality, values, CSR.
Then understand what types of people make that
business work – recruit with your values in mind.
Approachable, empathetic, detail orientated.
Be clear on the value you will offer your employee –
benefits, rewards, career options, learning
opportunities, social life, etc.
9. WHAT DO YOUR CUSTOMERS
THINK OF YOUR EMPLOYEES?
Survey or talk to your customers – what kind of people do they
want to engage with, what makes your people stand out to them?
Do your employees exude your values?
Excellence, Passion, Commitment, Delivery
10. How do I
embed these
values or
behaviours
into my
business?
START WITH YOUR HIRING
PROCESS…
Adverts
Competency framework
INDUCTION PROCESS – SET
EXPECTATIONS
Handbooks/ presentations
DAY TO DAY COMMUNICATION
Events
Communication
Website
TRAINING
Development
Progression
BENEFITS PACKAGE
Incentives
Rewards
11. It’s important you choose the right social
channel for your audience.
At apprentice/ graduate level, consider
Facebook, Instagram, Snapchat, Twitter, etc.
For more established audiences, utilise LinkedIn
and Glassdoor.
Be sure to adapt your tone of voice for each
channel (i.e. limited characters, audience etc.).
Think about your keywords to improve your
search engine rankings (SEO) and your
hashtags # - so people will find it easier to find
you.
Continually review your social channels and
adapt accordingly if required.
SOCIAL CHANNELS
12. MEASUREMENT
Is it working/ are your employees
engaged/ what is your retention like?
What feedback are your employees
providing? Do they believe in your EVP?
Use the opinions of your employees to
help grow your business.
How easy are you finding it to hire the
right people?
EXIT INTERVIEWS
If someone leaves the business – think
about conducting an exit interview. How
could you have changed the outcome,
what is their view of the company as
they leave.
How do I
embed these
values or
behaviours
into my
business?
13. YOUR BEST ADVOCATES
ARE YOUR EMPLOYEES
Typically, referrals are one of
the best ways of getting new
people of like-mind into your
business.
CREATE A FAN CLUB
Ask those in the club to
produce regular blogs, vlogs
or like and share good
content.
START A FAN CLUB
REFERRAL SCHEME
Incentivise people for
bringing in GOOD people.
Ask your team to use
Glassdoor.
CREATING FANS
14. BECOME AN
INFLUENCER
YOURSELF
As a CEO/ MD or senior manager
potential employees will be interested in
what you have to say. For example,
Glassdoor allows employees to rate their
company’s CEO.
Businesses with strong CEO influencers
are far more likely to engage with
potential employees – especially at a
more senior level.
Richard Brandson, Bill Gates, James
Caan – inspirational leaders create
inspirational brands.
INFLUENCE
15. BECOME AN
INFLUENCER
YOURSELF
BUT REMEMBER…
The messages you deliver must be;
Authentic – you’ll gain trust by offering real insights
into your business
Relevant – people are time poor, they want to know
quickly what you have to say and it needs to
resonate with them
Collaborative – the best form of communication is
where people have an opportunity to contribute,
share and offer feedback
AND ALWAYS BE
Clear – what is your message?
Concise – keep to the point
Considered – chose your channels carefully to
avoid getting lost in the noise and gain maximum
engagement
INFLUENCE