The document discusses lessons learned from building a company and provides advice for entrepreneurs. It emphasizes the importance of execution over ideas, starting sales early to test ideas and business models, focusing on customers, learning from successes and failures, hiring for values alignment, and moving quickly while remaining focused on the core mission. Speed, customer focus, learning, and quick execution are highlighted as key factors for success.

1. 404
mistakes building company

2. I am Anton Skrypnyk
I am here because spreading ideas and beliefs can make
this world better
Anton Skrypnyk

3. Fail is the first
step toward success

4. Startup lessons learned
errare humanum est
but we should learn from them

5. Bootstrap, as long as you can.
Bootstrap until you will know
customer acquisition cost

6. passionate about your idea
or stop doing it!
✔ Solve problem that matters for you
✔ It’s not for money
✔ Do what you love

7. Find right partners
do not do it on your own

8. Company, Partners = Employees, Customers
Share
Values
Value
for
business
aligned with same goals and mission
Client success = Your success
Trust

9. DO NOT WRITE A
BUSINESS PLAN!
WRITE ACTION PLAN!
AND
DREAM YOU PLAN

10. BUILD COMPANY
DO NOT BUILD JUST A PRODUCT
BUILD BUSINESS
CARE ABOUT CASH FLOW,
ABOUT MISSION, VISION, VALUES

11. BE as QUICK as possible!!!
and be even quicker than it is possible

12. SPEED IS
THE KEY FACTOR
OF YOUR SUCCESS!!!

13. GET LEAN
✔ Start validating learning
✔ Use continuous innovation

14. IDEA = 0
EXECUTION = EVERYTHING
Talk less, Do more!💪

15. Go Out of the office ASAP!
✔ Talk to your customers
✔ Learn
✔ Test
✔ Pivot
✔ Listen to your users and look for recurrent patterns

16. SALE, SALE, SALE, SALE,
SALE, SALE
START SALE even if you do not have your product yet! SALE!
TEST your IDEA! TEST your PRICE! TEST YOUR BUSINESS MODEL!
TEST YOUR PRODUCT!!!

17. The lifeblood / food of any
business, large or small, is sales.
No sales, no business –it’s as
simple as that.
#sales

18. COMMUNICATION is
EVERYTHING if it is
RIGHT
Build best possible
Client Experience

19. LEARN
ALWAYS LEARN
MAKE RETROSPECTIVE OF YOUR SUCCESSES AND FAILS
IT’S CONTINUOUS PROCESS

20. NO BARTER
MONEY is MONEY
CLEVER MONEY is BETTER THAN just MONEY
But do not do barter - you will lose

21. DO NOT HIRE ASSHOLES
THEY WILL HIRE ANOTHER ASSHOLES

22. CLIENT’S SUCCESS=
YOUR SUCCESS

23. DO NOT WORRY TOO
EARLY ABOUT BIG
PROBLEMS
it may kill you… if you will worry about problems that may kill you in
some success scenario to early

24. DO NOT RUN FOR A BIG
FROM EARLY
BEGINNING
it may cost you a lot of efforts and time with little results in ROI
START WITH SMALL!!!

25. BE SEPARATE COMPANY
DO NOT INTEGRATE TO MUCH WITH INVESTORS

26. BUILD SOCIAL
CONNECTION
Build Personal Brand

27. MOTIVATION and
DISCIPLINE
What is more important?

28. DNA of Company Growth

30. #WILLPOWER

31. To Start a successful Business you need to:
define your ultimate goals
find partners with the same goals
and values
but with unique talents - All IN
define what added value you
can deliver to your potential
customers

32. “The best way to predict the future is to
invent it”
Inspires Alan Kay

33. The Golden Circle
Why
How
What
Start from the Why,
and work your way down
WHY
HOW
WHAT
The single purpose cause
belief that serves as the
unifying, driving and inspiring
force for any individual or
organization
Written as verbs as they
are actions to be
performed and not just
inactionable values to be
admired
Everything tangible an
organization says or
does. Everything
outsiders can see, hear
or experience.

34. KindGeek is a platform of change for
our clients and employees.
Personal, local, global.
Our main idea is really simple - to help
smart people, entrepreneurs and
companies with technology and business
aspects of their projects.
Startups
Inventors and
Innovators
Enterprineers
Enterprise
BUSINESS
GROWTH
and
Success
Mission of company
KindGeek
‘

35. Social
Responsibility
Transparency
Trust
Sense of
Beauty
People who cares
about others.
Social Responsibility
We build a chain
of trust from our
clients to
Trust
People who
combine Art and
Science.
Sense of Beauty
Growing by giving
constant
feedback good
and bad.
Transparency
Values
KindGeeks

36. WORKOUT

37. NEED DECISION?

38. DO IT!

39. Wrong
decision
better than
no decision
at all

40. DO IT!

41. You can find me at:
Anton Skrypnyk