Uploaded byMaura Neill
Super Simple Video
This document discusses the benefits and strategies for using video marketing. It notes that YouTube is the second largest search engine and video can help with search engine optimization and building trust. It recommends placing videos on your website, blog, and social media to increase engagement. The document provides tips for creating different types of videos like listing tours, testimonials, frequently asked questions videos, and neighborhood videos. It also includes a suggested video formula of an intro, teaser, themes, and call to action. Finally, it lists some video tools, apps, and sources for finding video content and music.
More Related Content
Similar to Super Simple Video
Super Simple Video
- 1. VIDEO Maura Neill ABR, CRS,CDPE, e-PRO, MRP, REALTOR® about.me/mauraneill
- 5. Why Video? • YouTube- #2 search engine • Better SEO for your site – Website – Blogsite – Vlogsite • Build trust • Establishes credibility • Face-to-face redefined
- 6. Google and YouTube October2008 – YouTube reported as #2 search engine, surpassing Yahoo! November 2006 – Google buys YouTube
- 8. Where Should YourVideos Be?
- 9. Consumers and Video •Increase length of time they’re on your site • Increase your likelihood of being found • Build trust and credibility • Help potential clients feel like they know you
- 11. How Are WeUsing Video?
- 12. How DO WeUse Video? • WE’RE NOT. • But if we are… – Listing video tours – …???
- 13. How SHOULD WeBe Using Video? • Lead Response Video • Video Testimonials from Clients • FAQs (Frequently ANSWERED Questions) • Neighborhood Videos • Videos of Events • In moderation: – About Me/Us – Fun
- 14. How Else CanWe Use Video?
- 15.
- 16.
- 17. Video Formula • Introthen Teaser – OR • Teaser then Intro • Two- or Three-Part Theme – Introduce Themes • Theme 1 – info • Theme 2 – info • Theme 3 – info (if applicable) • Call to Action • Outro
- 18. The Video Formula Havea video intro... ...and a video outro.
- 19. Tips for DIYVideo Shoots
- 20. Video Tips • DOa few practice runs • DO find your best light and test the sound • DO get over “not liking” yourself on video • DO stick to your area of expertise – talk about what you know • DO shoot short segments • DO post to YouTube and then share via your blog, social media, etc. • DO have a video formula • DON’T underestimate the power of video
- 21. The Video Formula •Create a simple intro and outro so each video is consistent and recognizable • Write a simple script • Plan your shots – mixture of photo and video or just video • Keep it simple
- 22. Video Apps iMovie AnimotoBombBomb
- 23.
- 24.
- 25.
- 26.
- 27. Telepromt+3 for iPad $19.99 Otheroptions for Android users
- 28. Video Tools iStabilizer –to attach your smartphone to a tripod, monopod, etc. www.iStabilizer.com iStabilizer Monopod www.iStabilizer.com Gorilla Tripod joby.com/gorillapod
- 29. Finding Material forYour Blog Posts and Website • FreeDigitalPhotos.net (photos) • Footage.shutterstock.com (videos) • RoyaltyFreeMusic.com (music) • Whenever possible: take your own photos and videos
- 30. Photo vs. Video: ThePeople Have Spoken!
- 33. Photos: 43 Video: 2 Both/Combo:5 TOTAL: 50
- 34. Videos to AnswerQuestions
- 35. Answering FAQs • AnsweringsFAQs • Easily create a playlist “For Buyers” and “For Sellers” to share with clients and prospects • Supplementing blog posts – appeal to more viewers
- 36. Video as Introduction: Respondto Leads Immediately and Personally
- 37.
- 38. Neighborhood Videos • Highlightthe community – shopping, dining, things to do • Give the viewer a look at home styles • Feature parks and other recreation areas • Let the viewer know how it feels to live there
- 39.
- 40. Remember… PSST: Only 14%trust advertising…
- 41. When The MoodStrikes
- 42.
- 43.
- 48.
- 49. Spend a lotof time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers. ~ Ross Perot
- 50.