This document discusses the benefits and strategies for using video marketing. It notes that YouTube is the second largest search engine and video can help with search engine optimization and building trust. It recommends placing videos on your website, blog, and social media to increase engagement. The document provides tips for creating different types of videos like listing tours, testimonials, frequently asked questions videos, and neighborhood videos. It also includes a suggested video formula of an intro, teaser, themes, and call to action. Finally, it lists some video tools, apps, and sources for finding video content and music.

1. VIDEO
Maura Neill
ABR, CRS, CDPE, e-PRO, MRP, REALTOR®
about.me/mauraneill

5. Why Video?
• YouTube - #2 search engine
• Better SEO for your site
– Website
– Blogsite
– Vlogsite
• Build trust
• Establishes credibility
• Face-to-face redefined

6. Google and YouTube
October 2008 – YouTube
reported as #2 search engine,
surpassing Yahoo!
November 2006 – Google buys
YouTube

8. Where Should Your Videos Be?

9. Consumers and Video
• Increase length of time they’re on your
site
• Increase your likelihood of being found
• Build trust and credibility
• Help potential clients feel like they know
you

11. How Are We Using Video?

12. How DO We Use Video?
• WE’RE NOT.
• But if we are…
– Listing video tours
– …???

13. How SHOULD We Be Using Video?
• Lead Response Video
• Video Testimonials from Clients
• FAQs (Frequently ANSWERED Questions)
• Neighborhood Videos
• Videos of Events
• In moderation:
– About Me/Us
– Fun

14. How Else Can We Use Video?

15. Frequently Answered Questions
{brainstorm}

16. Let’s Talk Formula

17. Video Formula
• Intro then Teaser
– OR
• Teaser then Intro
• Two- or Three-Part Theme – Introduce Themes
• Theme 1 – info
• Theme 2 – info
• Theme 3 – info (if applicable)
• Call to Action
• Outro

18. The Video Formula
Have a video intro...
...and a video outro.

19. Tips for DIY Video Shoots

20. Video Tips
• DO a few practice runs
• DO find your best light and test the sound
• DO get over “not liking” yourself on video
• DO stick to your area of expertise – talk about
what you know
• DO shoot short segments
• DO post to YouTube and then share via your
blog, social media, etc.
• DO have a video formula
• DON’T underestimate the power of video

21. The Video Formula
• Create a simple intro and outro so each
video is consistent and recognizable
• Write a simple script
• Plan your shots – mixture of photo and
video or just video
• Keep it simple

22. Video Apps
iMovie Animoto BombBomb

23. BombBomb

24. BombBomb

25. BombBomb

26. BombBomb

27. Telepromt+3 for iPad
$19.99
Other options for Android users

28. Video Tools
iStabilizer – to attach your
smartphone to a tripod,
monopod, etc.
www.iStabilizer.com
iStabilizer Monopod
www.iStabilizer.com
Gorilla Tripod
joby.com/gorillapod

29. Finding Material for Your
Blog Posts and Website
• FreeDigitalPhotos.net (photos)
• Footage.shutterstock.com (videos)
• RoyaltyFreeMusic.com (music)
• Whenever possible: take your own photos
and videos

30. Photo vs. Video:
The People Have Spoken!

33. Photos: 43
Video: 2
Both/Combo: 5
TOTAL: 50

34. Videos to Answer Questions

35. Answering FAQs
• Answerings FAQs
• Easily create a playlist “For Buyers” and
“For Sellers” to share with clients and
prospects
• Supplementing blog posts – appeal to
more viewers

36. Video as Introduction:
Respond to Leads Immediately and Personally

37. Neighborhood Videos

38. Neighborhood Videos
• Highlight the community – shopping,
dining, things to do
• Give the viewer a look at home styles
• Feature parks and other recreation areas
• Let the viewer know how it feels to live
there

39. Client Testimonials

40. Remember…
PSST: Only 14% trust
advertising…

41. When The Mood Strikes

42. Get Creative!

43. Then What?
YouTube!

48. VIDEO:
F2F Redefined

49. Spend a lot of time talking to customers
face to face. You’d be amazed how many
companies don’t listen to their customers.
~ Ross Perot

50. The Birthday Video