Super Simple Video for REALTORS
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Want to get started using video in your marketing but don’t really know where to begin? You’ve come to the right place. With just your smartphone or tablet, you can create, edit and upload high-quality videos in just a few simple steps! Producing informational and promotional videos is a quick and simple way to connect with your consumer base, to gain the trust of potential clients, and to send personal — and impressive! — greetings to your clients and sphere. You can also take it one step further and get your clients involved using video testimonials and house-hunting videos. The possibilities are endless — put your creativity to work. Video isn’t just for the tech-savvy real estate agent anymore!
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Super Simple Video for REALTORS
- 2. Why Video? • YouTube - #2 search engine • Better SEO for your site – Website – Blogsite – Vlogsite • Build trust • Establishes credibility • Face-to-face redefined
- 5. October 2008 – YouTube reported as #2 search engine, surpassing Yahoo! November 2006 – Google buys YouTube
- 7. Consumers & Video • Increase length of time they’re on your site • Increase your likelihood of being found • Build trust and credibility • Help potential clients feel like they know you
- 11. Photos: 43 Video: 2 Both/Combo: 5 TOTAL: 50
- 12. Video Tips • DO a few practice runs • DO find your best light and test the sound • DO get over “not liking” yourself on video • DO stick to your area of expertise – talk about what you know • DO shoot short segments • DO post to YouTube and then share via your blog, social media, etc. • DO have a video formula • DON’T underestimate the power of video
- 13. Incorporating Video • Lead response videos • Video updates for clients in transaction • Community videos • FAQ videos • Personal videos – about you, about your team, about your community involvement • Videos of client events, charity events, and more!
- 14. Remember…
- 15. Finding Material for Your Blog Posts and Website • FreeDigitalPhotos.net (photos) • Footage.shutterstock.com (videos) • RoyaltyFreeMusic.com (music) • Whenever possible: take your own photos and videos