Preview webinar for my session, "REALTOR on the Go: Taking Your Business Mobile" for the Louisiana REALTORS Association. Full presentation will be Wednesday, September 19 at the Louisiana REALTORS Association Fall Convention and Expo

1. REALTOR® on the Go:
Taking Your Business Mobile
Maura Neill
ABR, CRS, CDPE, REALTOR®

2. On Twitter?
Tweet live during this webinar!
@MauraNeill
@LARealtorsAssn
#lrconvention

3. Today’s
p
• 7 tasks to get you thinking mobile
before September 19
• 5 apps to download and start using
today

4. Going Mobile Requires
the Right Tools
• What’s in your
toolshed?
• Do you have the
right tools?
• What tools do
you need to
add?
Photo credit: “Tool Shed” by beinfang on Flickr.com

5. What Tools Do You Need?
• Laptop
• Smartphone
• Tablet
• Stylus
• Power cords (DC-adapter/car compatible)
• The right apps

6. In My Toolshed
Photo credits: “Macintosh Macbook – Apple MacBook Pro” by Mac Users Guide / “iPad with Dandelion by jaredearle /
“MiFi2352” by abulhussain / “CreativeTools.se – Packshot Creator” by creative_tools – all on Flickr.com

7. TASK #1
p
Assess your mobile tools:
• What tools do you already have?
• What other tools do you need to
meet your mobile goals?
• What will they cost?
• What is your budget?

8. How Much Mobile
is Right For You?
• How comfortable are you with:
– going mobile?
– going paperless?
– incorporating apps & technology into
your business?
• What is your typical clients’
technology skill set? How well will they
adapt?
• Does it fit your business plan/goals?

9. TASK #2
p
Assess your learning curve:
• With which tools are you already
familiar?
• How willing are you to make time to
learn the best way to use new apps/
mobile solutions?
• Can you commit to mastering one per
month?

10. How To Think About Apps

11. There are Literally
Hundreds of Apps
How do you choose?
Photo credits: “iPhone Apps” by criana / “Meine iPhone Apps” by cmdrfletcher on Flickr.com

12. The Test of a Great App
o Does it make a daily or regular task
easier for you?
o Will you use it regularly?
o Do your clients use it?
o Does it make an element of your
clients’ life/transaction easier?
o Do you like using it?

13. Defining Apps by Category
• Productivity • Social Networking
• Organization • Locational
• Real Estate • Travel / Dining
• Photography • Finance
• Video • Safety

14. 5 Basic Mobile Needs
Storage e-Signature
Document Prep
Social Real Estate

15. TASK #3
p
What are 3 business and/or personal
needs you have right now that you
wish you had an app to solve?

16. Your Mobile Client

17. Your Clients are More Mobile
Than You Think
• They’re surfing the web.
• They love Zillow.
• They’re finding properties before
you are.
• They don’t just want information
quickly – they want it now.

18. TASK #4
p
Ask your clients:
• What are their favorite apps?
• How are they using them?
• Are they comfortable with concepts
such as e-signing documents and
Skyping for consultations?

19. Set Your Clients’ Expectations
• What is your role in the transaction?
– It IS NOT to find them a house.
Information is everywhere – they can
find their own house.
– It IS to negotiate on their behalf and to
advise and counsel them.
• Make them your partner in the deal.
• Make it about sharing information.

20. TASK #5
p
Set your clients’ expectations:
• Develop a script for your initial
consultation that outlines your role (and
theirs) in their househunt.
• Enlist them as a partner in the
transaction – your job is not to find them
a house; your job is to negotiate on their
behalf.

21. 5 Apps to Download Today

22. Dropbox
FREE

23. Dropbox:
Storage Solution
• Always have your files with you, no
matter where you are
• Share your documents easily, via
email
• Create folders for easy organization
and navigation
• Save email attachments straight to
your Dropbox, from your
computer, phone or iPad/tablet

24. Dropbox
Sample: My
Listings Folder

25. SignMyPad
$3.99

26. SignMyPad:
e-Signature Solution
• Easy loading of PDFs from your email or
Dropbox
• Add signature to the PDF
• Email signed PDF
• Save signed PDF to your DropBox
• Store 1 signature, with option to
purchase up to 19 more
• Print from iPad to a compatible AirPrint
printer

27. SignMyPad:
e-Signature Solution
Sign with your
fingertip
*OR*
Get an iPad stylus
(inexpensive!)

28. Hootsuite for Twitter
FREE

29. Hootsuite for Twitter:
Social Solution
• Interfaces with Facebook, Twitter,
Foursquare, and LinkedIn – up to 5
profiles with free account
• Manage your Facebook personal
profile and business page, as well as
your Twitter account from 1 app
• Schedule tweets/updates to go live
later
• Puts your social on the road with you

30. Realtor.com
FREE

31. Realtor.com:
Real Estate Solution
• The most accurate and up-to-date real
estate listings in the U.S., updated every 15
minutes
• Show homes for sale, for rent, or recently sold
in any city or in your current location on a
map instantly
• Multiple photos, property details, open house
information and pricing on nearly any home
for sale
• Share listings via email or social networks
PS – I also love the Zillow app – more about that in
September!

32. PDF Expert
$9.99

33. PDF Expert:
Document Prep Solution
• Highlight text
• Fill in forms
• Rotate individual pages
• Change page order
• Create notes (like, “Sign here!”)
• Email, share, edit, and password
protect files

34. Bonus App
(Just For Fun!)

35. Krispy Kreme Hot Light
FREE
For those of you in
Baton Rouge, Marrero, Metarie, and Shreveport

36. TASK #6
p
Download these apps:
• Consider the 5 must-have apps
we’ve discussed today – which ones
fit one (or more) of your mobile
needs?
• Download the apps that fit your
needs.

37. TASK #7
p
Mark Your Calendar:
Wednesday, 9/19 – 2:15 to 5:15 PM
REALTOR® on the Go: Taking Your
Business Mobile

38. Final Thoughts

39. Who Says?
• Who says what makes a great app?
• Who says when an app is worth using?
• Who says that an app is good for you?
Photo credit: “You” by TalBright on Flickr.com

40. Thank You!
Let’s Connect :)
Maura Neill ~ online
www.facebook.com/mauraneill
www.twitter.com/mauraneill
www.linkedin.com/in/mauraneill
www.youtube.com/mauraneill