This document summarizes a presentation about using big data and audience insights to build customer relationships and competitive advantage. It discusses how the digital world generates large amounts of diverse data sources, and how analyzing this data can provide insights into customers' behaviors and needs across their journey. Integrating multiple data sources through a data management platform allows targeting personalized content and ads to improve customer loyalty, retention, and acquisition.
This document discusses Google's search engine marketing strategies. It explains that search engine optimization (SEO) and pay-per-click (PPC) advertising can be used together to drive more traffic ("1+1=3"). It also discusses how advertisers can target "moments of relevance" by connecting with consumers across Google's search, content network, and web utilities. The document provides examples of different ad formats on Google and how they can help achieve various advertising goals like driving conversions or leads. It emphasizes the importance of crafting compelling ads with headlines, descriptions, and calls to action that are relevant to users.
The document discusses how customers are more influential than a company's advertising in building its brand. It emphasizes that customers talking to other customers about a company or its products is important. The linear purchase funnel model is outdated, and companies must find ways to engage customers throughout the purchasing cycle and after purchase as well. Integrating social media, mobile strategies, content creation and CRM can help amplify customer conversations and influence. Companies should listen to what customers are already saying before determining how to participate in the conversation.
Digital Influencer Marketing Seminar - VibesCT1Media
The document discusses consumers' attachment to mobile phones and opportunities for mobile marketing. It notes that consumers check their phones on average every 90 seconds and are more likely to read and use mobile product reviews and coupons in-store. The document outlines common mobile marketing experiences like advertising, sponsorship, coupons and incentives. It shows how mobile can be woven into the customer journey at different touchpoints. Finally, it stresses that mobile marketers should have clear, specific goals like increasing sales or building a mobile database.
Mobile Marketing: Supercharge Your Brand From Your Customer's PocketTaylor Host
Kurt Karlenzig and Michael Oliver of The Marketing Store presented at the ACA 360: Focus on Digital conference 2011. The Marketing Store is a global brand activation agency specializing in consumer promotions (including promotional games), loyalty programs, digital/mobile, and CRM.
Knowledge of game mechanics and gamification, mobile promotions and brand activation can help marketers develop a promotional strategy to increase sales.
This document discusses Google's search engine marketing strategies. It explains that search engine optimization (SEO) and pay-per-click (PPC) advertising can be used together to drive more traffic ("1+1=3"). It also discusses how advertisers can target "moments of relevance" by connecting with consumers across Google's search, content network, and web utilities. The document provides examples of different ad formats on Google and how they can help achieve various advertising goals like driving conversions or leads. It emphasizes the importance of crafting compelling ads with headlines, descriptions, and calls to action that are relevant to users.
The document discusses how customers are more influential than a company's advertising in building its brand. It emphasizes that customers talking to other customers about a company or its products is important. The linear purchase funnel model is outdated, and companies must find ways to engage customers throughout the purchasing cycle and after purchase as well. Integrating social media, mobile strategies, content creation and CRM can help amplify customer conversations and influence. Companies should listen to what customers are already saying before determining how to participate in the conversation.
Digital Influencer Marketing Seminar - VibesCT1Media
The document discusses consumers' attachment to mobile phones and opportunities for mobile marketing. It notes that consumers check their phones on average every 90 seconds and are more likely to read and use mobile product reviews and coupons in-store. The document outlines common mobile marketing experiences like advertising, sponsorship, coupons and incentives. It shows how mobile can be woven into the customer journey at different touchpoints. Finally, it stresses that mobile marketers should have clear, specific goals like increasing sales or building a mobile database.
Mobile Marketing: Supercharge Your Brand From Your Customer's PocketTaylor Host
Kurt Karlenzig and Michael Oliver of The Marketing Store presented at the ACA 360: Focus on Digital conference 2011. The Marketing Store is a global brand activation agency specializing in consumer promotions (including promotional games), loyalty programs, digital/mobile, and CRM.
Knowledge of game mechanics and gamification, mobile promotions and brand activation can help marketers develop a promotional strategy to increase sales.
ZipCash provides a mobile and internet-based transactions platform that powers brand promotions, rewards, loyalty programs, and payments. It allows brands to engage customers through digital coupons, vouchers, and cashbacks that can be redeemed for purchases. ZipCash has run successful campaigns for brands like Diageo, Havells, Godrej, and is working with Loop Telecom to power their mobile money program. The platform offers an easy way for brands to incentivize and reward customers, driving engagement and sales.
Indian retailers are struggling as reform hopes are dashed. Future Group, India's largest supermarket operator, is selling assets and scaling back expansion plans. While India has a large population and growing affluence, competition is limited and the retail environment remains tough. A small reform like allowing foreign multi-brand retailers could boost moods, especially for supermarket owners, by benefiting farmers and small producers.
This document provides an outline and overview of key topics related to electronic business and e-commerce. It discusses different forms of electronic commerce including business-to-business, business-to-consumer, and consumer-to-consumer models. It also covers marketing phases, payment mechanisms, web advertising, mobile commerce, and web hosting options.
How DMPs Make Connectedness More Personal - An iCrossing Webinar Featuring Fo...iCrossing
To build a connected brand today, interactive marketers are moving away from tactical, transactional approaches toward data-centric strategies to create competitive advantage. Through the use of a data management platform (DMP) brands can now collect, protect, model and transform data into optimized audience profiles that easily integrate into the broader marketing and advertising ecosystem. On Thursday, January 26 at 2:00pm Eastern, we explored how new technologies like data management platforms (DMPs) are transforming the way that interactive marketers apply audience data to their marketing efforts.
Mobile usage is growing rapidly in the UK. Over 25 million people use mobile browsers each month, accounting for over half of the total web audience. 22% of UK internet users only access the web via mobile. Consumers are increasingly using their smartphones and mobile devices to research products and make purchases both online and in stores. As mobile and smartphone penetration increases, mobile advertising revenues in the UK are expected to reach £1 billion by 2015. Key trends in mobile include the rise of mobile video, location-based targeting, and rich media experiences enabled by HTML5.
Webinar On-Demand: The Power of Analytics to Drive LoyaltyTIBCO Loyalty Lab
Customer analytics is a key enabler for loyalty success. In this presentation, you will learn how marketers are trending on the analytics spectrum. To what extent are they measuring loyalty programs, and if so, what are they measuring, what would they like to measure, and how are they performing?
TIBCO Loyalty Lab presents intelligence based on our survey of marketing executives and the data elements needed to create cohesive, consistent messaging, as well as personalized campaigns and offers.
Listen to the webinar on-demand: http://forms.loyaltylab.com/webinar_pwr-analytics_replay
How to Quantumly Grow your Ecommerce Business - Strategies and TacticsGoECart
The document discusses strategies for growing an ecommerce business, including focusing on a niche, adopting a multi-channel approach, going mobile and social, international expansion, and implementing features like a universal shopping cart and cross-selling in the cart. It also introduces the GoECart360 ecommerce platform.
This document discusses the growth of mobile commerce and opportunities for merchants to accept PayPal mobile payments. It notes that PayPal processes 19% of global e-commerce transactions, has over 130 million active accounts, and is growing faster than both e-commerce and mobile commerce markets. The document argues that PayPal provides merchants a simple, fast, and safe way to accept payments on any device while improving customers' shopping experiences.
Customer experience letter Bank of America thoughtsClient X Client
Bank of America's Chairman's letter to 270000 employees about customer experience got my attention as a customer and a customer experience strategist. Why does the bank suddenly care about customer experience? Will my experience change? Will change be for better? Whom will be affected by change? What are the costs? How will employees think differently? How will customer experience be made visible to employees? Connected to roles? Who is ultimately responsible for BofA's customer experience?
Mobile and social technologies are reshaping commerce by influencing customer expectations and behaviors. Customers want personalized, seamless experiences across all channels. Leading companies are taking an integrated approach to commerce that places the customer at the center and uses insights to optimize processes across the entire value chain from procurement to marketing to sales to customer service. IBM's Smarter Commerce solutions use analytics and cloud technologies to help companies anticipate customer needs, drive efficiencies, and deliver superior experiences that strengthen engagement and loyalty.
This document discusses developing a mobile app called SAM (Shopper Assistant Mobile) to improve the shopping experience. SAM would sense when a customer enters a store and learn their shopping habits. It would provide personalized offers, discounts, and benefits to customers in exchange for answering questions. SAM would collect insights about customer preferences, opinions, and behaviors. These insights would help retailers optimize their stores, products, and marketing based on real-time, contextual data. The goal is to increase customer loyalty, traffic, and conversions through a more informed, immersive, and playful shopping experience.
8th CEE Retail Banking Conference, 11 October 2011, Budapest
Organized by Fleming Europe
Presentation given by Sotiris Sirmakezis, Deputy General Manager, Piraeus Bank
Wi-Fi for Retailers: SG-Retail Info Pack March 2013homefiremattw
The document discusses providing in-store Wi-Fi for retailers to improve the customer experience and enable targeted digital engagement. It introduces SG-Retail, a consulting firm with expertise in retail data and solutions, and their partnership with ZapFi, a Wi-Fi platform that provides high-performance connectivity and analytics capabilities. The platform allows retailers to gain insights into customer behavior both online and offline to better understand shopping missions and tailor messaging.
102208 Is08 Presentation By Joel Book V2ISconference
The document summarizes the key points from a presentation on the new essentials of email marketing. It discusses how integrating email marketing, websites, search, analytics and CRM can help engage customers throughout the buying process. Specific tactics covered include using websites to capture email subscribers, search to attract potential subscribers, and personalized email to aid the decision-making process. Case studies show how companies increased engagement and revenue by optimizing these digital marketing tactics.
Presentation at Logility Conference 2012Lora Cecere
This document discusses supply chain trends and challenges. It contains the following key points:
1) Retail is experiencing major shifts with power moving to shoppers, Amazon expanding into new categories, and expectations of anytime, anywhere shopping. This is pushing more costs backwards in supply chains.
2) Commodity price volatility significantly impacted company profits over the past 12 months and is expected to continue affecting profits
eMarketer Webinar: Data Management Platforms—Using Big Data to Power Marketin...eMarketer
Join eMarketer for a discussion on how Data Management Platforms (DMPs) are enabling marketers to use their big data to make smarter and more efficient marketing decisions.
Harnessing Big Data to Better Serve Your Audience - Core Audience / iCrossingiCrossing
Understanding big data is important. But mastering audience data creates break-throughs for CMOs. During a December 5 Direct Marketing Association webinar, "Owning Your Audience: Harnessing Big Data to Better Serve Your Audience," Core Audience CEO Adam Lavelle helped marketing executives understand how to apply big data to optimize audience relationships, not channels, especially with the use of a data management platform (DMP).
DMP offerings are expanding to provide broader insights and multi-touchpoint targeting by ingesting various data streams and pushing data to external platforms. However, many DMPs still need to improve mobile tracking and integrations with marketing systems to achieve true end-to-end audience management. Leaders have demonstrated experience delivering audience insights and seamless data ingestion and message delivery through interconnected suites of tools.
ZipCash provides a mobile and internet-based transactions platform that powers brand promotions, rewards, loyalty programs, and payments. It allows brands to engage customers through digital coupons, vouchers, and cashbacks that can be redeemed for purchases. ZipCash has run successful campaigns for brands like Diageo, Havells, Godrej, and is working with Loop Telecom to power their mobile money program. The platform offers an easy way for brands to incentivize and reward customers, driving engagement and sales.
Indian retailers are struggling as reform hopes are dashed. Future Group, India's largest supermarket operator, is selling assets and scaling back expansion plans. While India has a large population and growing affluence, competition is limited and the retail environment remains tough. A small reform like allowing foreign multi-brand retailers could boost moods, especially for supermarket owners, by benefiting farmers and small producers.
This document provides an outline and overview of key topics related to electronic business and e-commerce. It discusses different forms of electronic commerce including business-to-business, business-to-consumer, and consumer-to-consumer models. It also covers marketing phases, payment mechanisms, web advertising, mobile commerce, and web hosting options.
How DMPs Make Connectedness More Personal - An iCrossing Webinar Featuring Fo...iCrossing
To build a connected brand today, interactive marketers are moving away from tactical, transactional approaches toward data-centric strategies to create competitive advantage. Through the use of a data management platform (DMP) brands can now collect, protect, model and transform data into optimized audience profiles that easily integrate into the broader marketing and advertising ecosystem. On Thursday, January 26 at 2:00pm Eastern, we explored how new technologies like data management platforms (DMPs) are transforming the way that interactive marketers apply audience data to their marketing efforts.
Mobile usage is growing rapidly in the UK. Over 25 million people use mobile browsers each month, accounting for over half of the total web audience. 22% of UK internet users only access the web via mobile. Consumers are increasingly using their smartphones and mobile devices to research products and make purchases both online and in stores. As mobile and smartphone penetration increases, mobile advertising revenues in the UK are expected to reach £1 billion by 2015. Key trends in mobile include the rise of mobile video, location-based targeting, and rich media experiences enabled by HTML5.
Webinar On-Demand: The Power of Analytics to Drive LoyaltyTIBCO Loyalty Lab
Customer analytics is a key enabler for loyalty success. In this presentation, you will learn how marketers are trending on the analytics spectrum. To what extent are they measuring loyalty programs, and if so, what are they measuring, what would they like to measure, and how are they performing?
TIBCO Loyalty Lab presents intelligence based on our survey of marketing executives and the data elements needed to create cohesive, consistent messaging, as well as personalized campaigns and offers.
Listen to the webinar on-demand: http://forms.loyaltylab.com/webinar_pwr-analytics_replay
How to Quantumly Grow your Ecommerce Business - Strategies and TacticsGoECart
The document discusses strategies for growing an ecommerce business, including focusing on a niche, adopting a multi-channel approach, going mobile and social, international expansion, and implementing features like a universal shopping cart and cross-selling in the cart. It also introduces the GoECart360 ecommerce platform.
This document discusses the growth of mobile commerce and opportunities for merchants to accept PayPal mobile payments. It notes that PayPal processes 19% of global e-commerce transactions, has over 130 million active accounts, and is growing faster than both e-commerce and mobile commerce markets. The document argues that PayPal provides merchants a simple, fast, and safe way to accept payments on any device while improving customers' shopping experiences.
Customer experience letter Bank of America thoughtsClient X Client
Bank of America's Chairman's letter to 270000 employees about customer experience got my attention as a customer and a customer experience strategist. Why does the bank suddenly care about customer experience? Will my experience change? Will change be for better? Whom will be affected by change? What are the costs? How will employees think differently? How will customer experience be made visible to employees? Connected to roles? Who is ultimately responsible for BofA's customer experience?
Mobile and social technologies are reshaping commerce by influencing customer expectations and behaviors. Customers want personalized, seamless experiences across all channels. Leading companies are taking an integrated approach to commerce that places the customer at the center and uses insights to optimize processes across the entire value chain from procurement to marketing to sales to customer service. IBM's Smarter Commerce solutions use analytics and cloud technologies to help companies anticipate customer needs, drive efficiencies, and deliver superior experiences that strengthen engagement and loyalty.
This document discusses developing a mobile app called SAM (Shopper Assistant Mobile) to improve the shopping experience. SAM would sense when a customer enters a store and learn their shopping habits. It would provide personalized offers, discounts, and benefits to customers in exchange for answering questions. SAM would collect insights about customer preferences, opinions, and behaviors. These insights would help retailers optimize their stores, products, and marketing based on real-time, contextual data. The goal is to increase customer loyalty, traffic, and conversions through a more informed, immersive, and playful shopping experience.
8th CEE Retail Banking Conference, 11 October 2011, Budapest
Organized by Fleming Europe
Presentation given by Sotiris Sirmakezis, Deputy General Manager, Piraeus Bank
Wi-Fi for Retailers: SG-Retail Info Pack March 2013homefiremattw
The document discusses providing in-store Wi-Fi for retailers to improve the customer experience and enable targeted digital engagement. It introduces SG-Retail, a consulting firm with expertise in retail data and solutions, and their partnership with ZapFi, a Wi-Fi platform that provides high-performance connectivity and analytics capabilities. The platform allows retailers to gain insights into customer behavior both online and offline to better understand shopping missions and tailor messaging.
102208 Is08 Presentation By Joel Book V2ISconference
The document summarizes the key points from a presentation on the new essentials of email marketing. It discusses how integrating email marketing, websites, search, analytics and CRM can help engage customers throughout the buying process. Specific tactics covered include using websites to capture email subscribers, search to attract potential subscribers, and personalized email to aid the decision-making process. Case studies show how companies increased engagement and revenue by optimizing these digital marketing tactics.
Presentation at Logility Conference 2012Lora Cecere
This document discusses supply chain trends and challenges. It contains the following key points:
1) Retail is experiencing major shifts with power moving to shoppers, Amazon expanding into new categories, and expectations of anytime, anywhere shopping. This is pushing more costs backwards in supply chains.
2) Commodity price volatility significantly impacted company profits over the past 12 months and is expected to continue affecting profits
eMarketer Webinar: Data Management Platforms—Using Big Data to Power Marketin...eMarketer
Join eMarketer for a discussion on how Data Management Platforms (DMPs) are enabling marketers to use their big data to make smarter and more efficient marketing decisions.
Harnessing Big Data to Better Serve Your Audience - Core Audience / iCrossingiCrossing
Understanding big data is important. But mastering audience data creates break-throughs for CMOs. During a December 5 Direct Marketing Association webinar, "Owning Your Audience: Harnessing Big Data to Better Serve Your Audience," Core Audience CEO Adam Lavelle helped marketing executives understand how to apply big data to optimize audience relationships, not channels, especially with the use of a data management platform (DMP).
DMP offerings are expanding to provide broader insights and multi-touchpoint targeting by ingesting various data streams and pushing data to external platforms. However, many DMPs still need to improve mobile tracking and integrations with marketing systems to achieve true end-to-end audience management. Leaders have demonstrated experience delivering audience insights and seamless data ingestion and message delivery through interconnected suites of tools.
Accelerating the Value of Data Management Platforms with Tag Management SystemsEnsighten
James Niehaus, VP of Analytics and Digital Strategy, Ensighten
Gartner calls the data management platform (DMP) the “soul of modern marketing,” but many marketers have yet to decipher the alphabet soup that feeds into today’s marketing technology stack. Find out the key differences between DMPs and tag management systems (TMS) and how first-party data from a brand’s website, combined with other sources of online and offline data, is foundational for enhancing audiences generated by the DMP. Dive into how DMPs and tag management systems actually work in a symbiotic relationship that can produce more value on both sides, including faster DMP roll-out, better audiences and improved data ownership.
The DMP 101 - Data Management Platforms ExplainedEddy Widerker
Learn more about what a DMP is, how it works, and why it is crucial in today's ad-tech space. Examples on how a DMP could benefit a brand or a publisher are included at the end.
This document discusses insights, including what they are, different types of insights, and why they are important for marketing. It notes that while insights are often talked about, real insights that provide an intuitive understanding of consumer behavior are rarely found. The document examines several definitions of insights and perspectives from marketing planners, emphasizing that insights must offer more than just an observation and provide an explanation for consumer behavior.
wyeth Credit Suisse Group Healthcare Conferencefinance12
This document provides an overview of Wyeth's business, including its diversification across scientific platforms, business platforms, and therapeutic approaches. It discusses Wyeth's core biotech/vaccine franchises that have high growth potential, such as Enbrel and Prevnar. The document also summarizes Wyeth's investments in biomanufacturing infrastructure and its leadership in biotech manufacturing and process development. Wyeth's standardized technology platforms are highlighted as helping to improve existing products and drive efficiencies.
Mobiso 6.0 is a cloud-based mobility portal that provides two key benefits: automation to better manage wireless usage and improve productivity for mobile employees. It captures accurate call details, integrates with CRM systems, and provides a speech-enabled mobile address book. This allows for expense management while enabling the shift to employee liability with enterprise control over communication records and compliance.
Morpheus Drive – A Simple File Sharing UI for Alfresco that Solves the Dropbo...rivetlogic
Enterprises of all shapes and sizes are struggling with the Dropbox "problem", which has surfaced as employees within most every organization are now using simple and easy-to-use consumer file sharing services such as Dropbox and Google Drive. The "problem" for the enterprise is that security, control, and ultimately the bottom line, are compromised. The enterprise has no way to track and control what content is where, and what happens to it once it's in the consumer cloud.
Enter Morpheus Drive, a new simple and easy-to-use file sharing UI for Alfresco, and an open source solution sponsored by Rivet Logic. You can take Morpheus Drive and use it as is, or you can easily morph it into whatever custom ECM solution your enterprise needs today and tomorrow.
This lesson plan aims to make engagement more interactive and interesting for students by getting them involved in roleplaying and group activities about creating and selling products, providing multimedia examples and tutorials, and giving frequent feedback. It suggests keeping students engaged by having them socialize while working in groups, identifying selling points and reasons someone would buy their product, and celebrating their success at the end of the activity.
L-3 Communications is a major American defense contractor that provides C3ISR systems, aviation products, and security and detection systems. Virgil Simpelo has worked at L-3 Communications since 2005 and currently manages a portfolio of programs related to command and control systems for the U.S. military. This document appears to be a summary of Virgil Simpelo's work experience and responsibilities at L-3 Communications as of February 2010.
This document summarizes Emerson's third quarter 2008 earnings conference call. Some key points:
- Sales were up 14% to $6.6 billion with increases in 4 of 5 business segments. Underlying sales growth was 7%, led by strong international growth.
- Operating profit margin improved 30 basis points to 16.6%. Earnings per share from continuing operations were up 15% to $0.82.
- Order growth was between +10-15% in the quarter. The balance sheet remains strong with cash flow to debt at 64%.
- Process Management sales increased 18% to $1.731 billion, with underlying growth of 13%.
The document provides earnings information for Raytheon Company for the fourth quarter and full year 2006. It summarizes key financial metrics including strong bookings, record backlog, increased sales and earnings per share, and record operating cash flow. It also provides Raytheon's financial outlook for 2007 with projections for sales, earnings per share, operating cash flow, and return on invested capital.
Logic Magic Attribution Modelling with Chuck Sharp November 2010 (iCrossing US)iCrossing
This document discusses attribution measurement in marketing, which allocates credit for conversions across all touchpoints rather than just the last click. It defines attribution measurement as measuring conversion quality, not just quantity. It outlines a three-phase implementation approach starting with periodic analysis and moving to daily attributed results replacing last click. Four best practices are highlighted: using attribution to improve forecasting, maximizing existing technology, researching first, and tight integration between data and creative/media.
This document is International Paper Company's Form 10-Q quarterly report filed with the SEC for the quarter ended September 30, 2003. It includes International Paper's consolidated financial statements for the third quarter and first nine months of 2003, including statements of earnings, balance sheets, cash flows, and shareholders' equity. It also includes notes to the financial statements and sections for management's discussion of financial results, segment information, market risk disclosures, and controls and procedures.
Tom Jones, Head of Media at iCrossing, presentation from SES 2011 - PPC Beyond Search. Looking at today's PPC landscape; beyond the text ad; the importance of creativity and approaches & mindsets for success
The document discusses the evolution of digital technologies and their impact on business models and customer experiences, noting that businesses need to adapt to changing user needs and empowered consumers who now have more control over their banking and financial experiences through online and mobile channels. It also highlights the importance of understanding customer behavior through data to optimize multi-channel experiences and transform customer visits into long-term relationships.
This document provides an overview of The Dubs, a digital marketing and social media agency. It discusses their mission to inspire brand audiences through storytelling and connections. It then highlights some of their client work and case studies in areas like social media marketing, corporate social responsibility campaigns, mobile and iPad applications, online banking, and video portals. Profiles of key leadership are also included.
The document provides information about The Dubs, a digital marketing and social media agency. It discusses their services which include social media marketing, corporate communications, website development, and mobile applications. Case studies are presented for social media campaigns conducted for Citibank and AMP Capital that achieved engagement goals. Clients highlighted include Citibank, AMP Capital, and ING Direct for whom The Dubs has created websites, videos, and mobile apps to enhance the client's digital presence and marketing.
The document discusses several UX megatrends in the financial services industry, including the evolution of new service models to cater to different customer segments. It also covers how UX strategy must be aligned with business strategy and user needs, and the importance of user research, design, and validation in the UX process. Finally, it emphasizes that UX practitioners must think beyond usability to influence user behavior through persuasive and goal-oriented design.
Next Generation Websites - Autonomy Interwoven - iCrossingiCrossing
"Next Generation Websites: How Meaning is Transforming the Web" as presented by Shiva Vannavada, Vice President, Rich Media Technology, iCrossing, at the Autonomy Interwoven - Executive Luncheon in Los Angeles, California, on Thursday, March 18, 2010.
How to Harness the Power of Promotional ProductsExhibit Craft
This presentation was given at ProFest 2012, Promotional Products Tradeshow in Wayne, NJ. The presenter and Master Advertising Specialist, outlines how you can harness the power of promotional products and add them into your marketing mix, particularly at trade shows.
This document discusses various aspects of online marketing strategy including strategy, web design, measurement, reputation and social media, planning, and case studies. It covers topics such as defining objectives, social media engagement policies, resource requirements, publishing schedules, and measurable outputs. It also discusses e-commerce models, the importance of reputation and social media, and provides an example of a customer journey planner for planning an event marketing campaign.
Cisco IBSG shares areas where Big Data will provide significant opportunities for Retailers over the next several years. This discussion will focus being in the store. For more info: http://cs.co/ibsg-bigdataretail
Lead Generation - Presentation by Ariel Finkelstein, Founder & CEO of Kampyle at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
Internet advertising 2009 good overviewYan Rozovsky
This document discusses different types of internet advertising. It begins with an overview of internet advertising revenues and growth compared to television. It then discusses the major search providers and their market share. The remainder of the document defines internet advertising and describes various formats such as display ads, rich media, email marketing, and text ads. It provides examples and discusses the advantages and disadvantages of each type.
B2B Social Media Marketing (SES Singapore)Vincent Teo
This is the presentation I made at SES Singapore about the importance of social media in B2B marketing. My point of view is that social media is extremely important for B2B marketing (and even more relevant than for B2C) and I support this statement by answering 3 pertinent questions
This document discusses how to mobilize a business. It recommends defining platform pillars, creating an ecosystem, and developing an engagement plan. The engagement plan should focus on awareness, adoption, advocacy, and loyalty through reaching customers via multiple channels and emphasizing word-of-mouth marketing. Mobilization is a progressive process of becoming more relevant by understanding market drivers and empowering customers, who can become advocates. The key is developing a plan to engage customers on mobile and social platforms.
Marketing Jobs - Roles and Careers - Recruitment Agency24 Seven, Inc.
As a marketing employment agency for elite marketing organizations, we provide talent who propel brands. From mission-critical strategic marketers to short-term contract contributors, we have the talent to deliver both high-level and tactical initiatives. For more info visit http://www.24seventalent.com/marketing-jobs
This document provides an introduction to how businesses can use internet technology. It discusses how the internet can help businesses overcome geographic, time, cost, and structural barriers. It defines the differences between e-business and e-commerce, with e-business representing a comprehensive organizational shift and e-commerce focusing on transactions. The document also outlines strategic considerations for an e-business/e-commerce plan and how companies can utilize the internet in areas like marketing, sales, customer support, and interactions with suppliers.
Team BigData has pivoted from privacy advocacy to providing analytics through restricted interfaces to mine large datasets. They interviewed consumers and LBS providers about privacy concerns but found consumers did not care about location privacy. They then focused on intelligence communities and hedge funds who value quick analytics and decisions over privacy. Testing with early adopters in these fields was overwhelmingly positive. Mainstream customers could include competitive intelligence and investment banking, while government regulators may provide inertia.
This document discusses how digital technologies have changed marketing and customer engagement. It notes that (1) marketing has shifted from interruption to engagement as customers expect personalized, real-time interactions across channels, (2) all marketing is now cross-channel marketing as customers interact with brands through many different touchpoints, and (3) data is now critical for understanding customers and personalizing engagement across channels. The document provides several examples of companies successfully using digital channels like email, mobile, social media and tablets to engage customers.
Centerline Capabilities - Content and The Buyer's JourneyCenterline Digital
This document summarizes the services provided by a content marketing agency. They work as an extension of their clients' in-house marketing teams to craft content strategies and create digital content to activate those strategies. This includes creating awareness content like videos, animations, and thought leadership pieces, as well as consideration content like case studies and microsites. They also produce demonstration content such as interactive tools and simulations. The goal is to nurture potential customers through the entire buying process with well-timed content.
e-X is an advertising intelligence platform that helps brands define, model, and reach their audiences online through world-class data and technology. Their divisions apply advertising intelligence to deliver high-impact campaigns across display, video, and mobile to over 450 million unique monthly users worldwide. Big data from sources like search, social graphs, and behavior can provide insights but is meaningless without taking action. e-X turns data into information and insights to inform marketing strategies, media buying, planning, and creative development so brands can discover audiences and directly buy ads to those audiences based on what they've learned. However, no matter which data set is used, models often overshadow even the biggest events and you can't beat what the model recommends
This document describes a mobile web marketing system called ShrinkRay. It aims to help small businesses engage mobile consumers in their neighborhoods in a cost-effective way. ShrinkRay is a simple to use, cloud-based mobile engagement platform that allows businesses to automatically publish mobile websites and applications. It offers complete engagement features like video, coupons, games and location services. ShrinkRay has two business apps - a core app for rapid mobile site creation and additional apps for incentives/coupons and engagement/loyalty. It generates revenue through service fees, referrals and premium targeting through mobile advertising. An example use case and financials are provided for a retail commons deployment in Northumberland County.
Mobie Device provides in-vehicle travel infotainment and media solutions through Android tablets installed in taxi cabs, allowing passengers to access music, videos, news, games and more. It offers advertisers opportunities like banner ads, videos, apps and interactive content to promote their brands directly to a captive audience. The platform aims to be a highly targeted yet affordable marketing channel compared to other media with analytics and the ability to interact with consumers on the move.
Improv Your Content with Comedy - Using the principles of comedy to improve y...iCrossing
This presentation was delivered by Bill Connolly, iCrossing's Content Marketing Manager and resident comedian at the Content Marketing Conference in Las Vegas, May 2015.
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...iCrossing
iCrossing’s Dave Johnson spoke at the ProcureCon for Digital and Marketing Services Conference in San Antonio, TX on November 12, 2014 on “Constructive Collaboration - How Agency and Procurement Leaders Can Collaborate to Achieve Success”.
- Mobile apps have seen tremendous growth in recent years, with over 100 billion apps downloaded in 2013 alone, driven by changes in user behavior and the rise of robust app ecosystems.
- Google is well-positioned in mobile with the Google Play Store and large user base, and sees opportunity to help app developers and advertisers unlock the potential of mobile through its app promotion and monetization solutions.
- Google's mobile app solutions help advertisers acquire high-quality app users through in-app display ads, measure app install performance and user lifetime value, then remarket to those users to drive re-engagement and purchases through the app.
Managing your data: How to move from gathering data to processing and applyin...iCrossing
This document discusses how Google is well positioned for mobile apps. It notes that mobile app revenue grew significantly from 2009 to 2013 due to changes in mobile use, scale, and app ecosystems. Google's Play revenue doubled year-over-year, showing opportunity to diversify beyond ads. While over a billion apps have been downloaded, most are only used once, presenting an opportunity to improve app discovery and engagement. The document outlines Google's cross-product approach for mobile apps, including in-app display, YouTube, and search to help advertisers acquire and engage users.
The last 12 months in display advertisingiCrossing
Sam Fenton-Elstone opened Display Day 2014 with this intro which includes results from our client survey and an update on the last 12 months in display advertising.
This document summarizes how to make money from paid social media. It discusses fundamentals of client/agency relationships, examples of successful social campaigns, and how to keep accountants happy. It covers the buying cycle and how paid social fits in at each stage: awareness, retention, and direct response. Key advice includes thinking beyond likes to business goals, aligning channels and goals, targeting specifically, understanding the buying cycle, and experimenting with paid social to make money.
Audience-Based Search Targeting: How Google RLSA Can Work for Your BrandiCrossing
In this webinar, Ty Martin, Director of Digital Media Strategy for iCrossing, shared how brands can leverage Google’s new audience targeting method – Remarketing Lists for Search Ads (RLSA) – for an audience-based, content-driven, “always on” approach to reaching the right people, with the right message at the right moment.
Note: A video recording of the webinar is available on the Direct Marketing Association website: https://attendee.gotowebinar.com/g2wattendee/recording/3312336312168438530
Scoring Inside and Outside The Box: World Cup Insights in Search MarketingiCrossing
This document provides search marketing insights from the 2010 FIFA World Cup. It analyzes search trends for topics like travel, teams, players, merchandise and information. Fixtures and schedules were the most searched for information. Key moments like matches and results saw spikes in search volume. The document also compares countries by population, internet users, World Cup search interest and factors like Facebook penetration to determine promising marketing opportunities for the 2014 World Cup in Brazil.
Visit Wales #blogwales. Joining search, social and content togetheriCrossing
iCrossing's Travel Editor, Jeremy Head, explains how we worked with Visit Wales to raise awareness of the cultural and natural highlights of five key cities and towns in Wales among their target demographics - more mature couples, families and independent travellers. Check out the presentation from the 2013 World Travel Market to find out more...
What is the value of content marketing? How do you know if you are publishing the right type of content? iCrossing's Karen Pate and Terry Sheehan shared insights on how to measure the effectiveness of a content marketing program at the DMA 2013 Conference on October 15, 2013.
How marketing can dominate natural search iCrossing
Being more visible than your competitors is a basic requirement for success online although many marketers see it as a technical backwater. But today, marketing and PR are the key levers to beat competitors in natural search, while at the same time most marketing and PR agencies don’t understand natural search. So how can a hard working marketeer expect to achieve natural search dominance from this start-point?
This session draws on Tolkien, Google and Text Book Marketing to illustrate how you can dominate natural search by working your existing marketing.
Questions:
1. Why are marketing and natural search on a collision course?
2. How do I marshal ATL and BTL marketing to dominate natural search?
3. What is Google seeing when it looks at my website?
4. How do I influence my agency's behaviours to achieve natural search dominance?
5. What are the quick wins my marketing can do to move up search rankings?
Location-Based Marketing on Facebook - An iCrossing and west elm webinariCrossing
The document summarizes key findings from a Facebook smartphone study and provides best practices for location-based marketing on Facebook. It finds that local search and Facebook usage are popular mobile activities. It also discusses opportunities to engage local customers through hyper-local content on local Facebook pages. Finally, it offers a five-step approach for companies to pilot and optimize a local page strategy, including community guidelines, content calendars, and measurement.
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...iCrossing
Few brands stir as much passion and connection as spirits brands. These brands evoke memories, prompt good times, and live in moments of connection, and they have for hundreds of years. Today, the biggest and most compelling advances in technology are falling directly into the world of spirits brands, as people become more connected to information, content, and (most importantly) one another. This session will explore how successful spirits brands like Jim Beam and Maker's Mark are using digital to build connected brands -- or closer relationships with their audiences. This session explored: The last call: What are some of the marketing methods that brands need to move away from? The next round: How are innovators using digital to build connected brands? What mix of strategy, technology, and media is correct? For more information please visit www.icrossing.com.
Let Me Tell You a Visual Story - iCrossingiCrossing
If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In "Let Me Tell You a Visual Story," iCrossing's David Deal shares how a visual storytelling strategy has helped iCrossing improve engagement, reach, and visibility in the digital world. His presentation focuses on how iCrossing, a business-to-business brand, shares its culture through visual stories.
Building a Global Brand in the Digital AgeiCrossing
Building a connected brand at a global level means a lot more than planting your corporate flag all over the globe. On May 15, iCrossing’s Vice President of Search Strategy, Doug Platts, and Lionbridge’s Global Marketing Strategist, Emma Durant, presented on the key components of building a global brand. For instance, your local SEO strategy is based on understanding the nuances of how people search and customizing your content to their behaviors. When expanding this concept globally, you must account for language barriers and cultural differences. Find out more at www.icrossing.com.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
1. YOUR BIG DATA AUDIENCE INSIGHT
Sam Zindel _ DATA MODELLING ANALYST
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
2. TODAY’S AGENDA
BIG DATA IN THE DIGITAL WORLD
BUILDING THE BRAND/CUSTOMER RELATIONSHIP
SIGN-POSTING THE CUSTOMER JOURNEY
AUDIENCE INSIGHT = COMPETITIVE ADVANTAGE
THE VALUE OF 1st, 2nd & 3rd PARTY DATA
DATA MANAGEMENT PLATFORMS
Q&A
#bigdataforum
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
3. THE DIGITAL WORLD IS:
Volume Data-rich
Velocity
Variety Viewed in real-time
Multiple sources & complex
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
4. WHAT IS BIG DATA?
Structured data Unstructured data
Relational databases Relational databases
Weblogs and Metadata
Social media & user
generated content
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
5. WHAT IS BIG DATA?
Source: Big Data Insight Group – Industry Trends Report March 2012
State of Play
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6.
7. How people feel about your brand is driven by
their level of trust and their experience
Brand experience Perception Level of trust
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
9. Putting customers at the heart of it
creates a virtuous circle
Brand derives maximum Customer derives
value from customer maximum value from brand
Rich Data gives us better customer intelligence
to direct activity
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
10. The potential rewards for companies are huge
Brand Customer
Loyalty Retention
Advocacy Acquisition
Awareness Upselling
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
11. High level customer journey and key digital channels
Purchase
Moment Loyalty
Cross-sell
Awareness Consideration In Life Advocacy
AFFs
PPC
SEO
Display Display
Social
Website
Mobile
Email
Secure Website
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
12. Focus on conversion
Purchase
Moment Loyalty
Cross-sell
Awareness Consideration In Life Advocacy
AFFs
PPC
SEO
Display Display
Social
Website
Mobile
Email
Secure Website
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
13. Putting customers at the heart of it
requires a broader digital approach built on customer need
Purchase
Moment Loyalty
Cross-sell
Awareness Consideration In Life Advocacy
AFFs
PPC
SEO
Display Display
Social
Website
Mobile
Email
Secure Website
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
14. AUDIENCE INSIGHT
IS KING
Some great, simple ideas…
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
15. s
tar ian
ege
n to v
how
rs s
of f e
m eat
No
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
17. BIG DATA TECHNOLOGY
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
18. Before we get ahead of ourselves…
There are 3 things to check we are on top of
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
19. SINGLE CUSTOMER VIEW
Structured data
Relational databases
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
20. AUDIT AND MANAGE YOUR WEB ANALYTICS PLATFORM
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
21. WHAT BUSINESS QUESTIONS ARE YOU TRYING
TO ANSWER?
• How can I improve customer satisfaction levels?
• How can I grow my business by 10% in the next 2 years?
• Who are my highest value customers and where can I find more people like
them?
But understand that Big Data should provide a framework for
tomorrow’s questions
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
22. How else do you gain insight into your audience?
• Collect more data
• Conduct research
• Test and learn
• Further analysis of existing data
• Buy 3rd party data
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
23. Data currency
Trade between web users’ data and website
content/service
Google “surveywall”
Designed to replace publisher paywalls
A quick market research question in exchange for
content
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
24. THE VALUE PROPOSITION
What is your company’s data actually
worth?
1st Party data is great, as long as you are
making best use of it
Has anyone
ever heard of
3rd party data used to scale audience is fine but 2nd party
there are issues:
•Lack of industry standards data??
•Insight sits with the provider
•It is available to everyone
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
25. THE VALUE PROPOSITION
Exclusivity of data is key
Why should all of your insight go towards
improving a data provider’s product?
It is your audience, and you should retain
the insight
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
26. Why does nobody ever talk about 2nd party data??
Closed Loop
Brand Data Exchange Publisher
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
27. DMP IS THE EMERGING HUB FOR DIGITAL MARKETING
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
28. Data Management Platform
Make your audience insights actionable
Audience Management
TF ORMS
LA
IDE P
Inter AD SERVERS
S
est
DEMAND
Dem Life-
o style
Pur- Life- DEMAND SIDE PLATFORMS
chas stag
e e
Firm
In-
o-
Mark
grap Beh et
hic a-
vior
CREATIVE OPTIMIZATION
CONTENT PERSONALIZATION
SSP/EXCHANGES
All this….and own your audience data and insight
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
29. Old World
> Customer averages in silos
> Conversion-based decisions
> Channel optimisation
> Last click attribution
> Content designed for the majority
> Ads targeted to 3rd party
segments
> Audience data owned by 3rd
parties
> Historic reporting
> Disparate data and web analytics
> Reactive, reflective, ineffective
30. New World
> Individual customer journeys over tim
> Value-based decisions
> Customer-centric
> Audience specific attribution
> Customised content for individuals
> Ads targeted to your audience
> Own and control your own audience
data
> Real-time reports
> DMPs and predictive analytics
> Proactive, predictive, effective
31. WHAT DOES YOUR BIG DATA
OPPORTUNITY LOOK LIKE?
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
34. JOIN US AT OUR 1st MEETUP!
Brighton Digital Festival
Thurs 27th Sept, 5pm
Follow @bigdatabrighton
Me @samzZin
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
35. Thanks for listening!
Q&A
Sam Zindel _ DATA MODELLING ANALYST
sam.zindel@icrossing.co.uk
WWW.ICROSSING.CO.UK / CONNECT.ICROSSING.CO.UK / +44 (0)1273 827 700
Editor's Notes
Unstructured data is complex and hard to analyse which requires a new way of thinking
Second slide – what are the main reasons people are looking at Big Data Retail – customer insight and better targeted marketing campaigns Finance – get more value out of old data and achieve competitive advantage
Unstructured data is complex and hard to analyse which requires a new way of thinking
So as the industry uses 3 rd party data to scale audience, it is important to understand the implications of this, and how the process could be improved. Firstly there is lack of both transparency and common standards between providers. Data is typically bought in “user segments” rather than people. However how these segments are arrived at is unclear and not standardized across providers. An advertiser buying a user segment who is in-market for a Rolls Royce may not be getting the same segment from each provider. For example a segment could be based on users searching for Rolls Royce related kws. Another provider may chose to use data gained from the Financial times combined with Rolls Royce content viewed. They are clearly very different segments but could be sold as the same. Removing the noise is difficult – what types of data truly drive performance. Understanding what data types demonstrate causation rather than correlate with a behavior is difficult. And actually data can be very expensive and is available to all on the open market. This means that in many cases the insights gained, especially around prospecting, are rarely exclusive and used by many advertisers. This can push up CPMs in the auction which can hinder ROI – especially when the cost of data is factored in. Finally, the insight sits with the media buyers. But that insight could be more valuable. It could have an impact beyond your media buying and into your whole marketing efforts. So it raises a question? How good is 3 rd party data?
So as the industry uses 3 rd party data to scale audience, it is important to understand the implications of this, and how the process could be improved. Firstly there is lack of both transparency and common standards between providers. Data is typically bought in “user segments” rather than people. However how these segments are arrived at is unclear and not standardized across providers. An advertiser buying a user segment who is in-market for a Rolls Royce may not be getting the same segment from each provider. For example a segment could be based on users searching for Rolls Royce related kws. Another provider may chose to use data gained from the Financial times combined with Rolls Royce content viewed. They are clearly very different segments but could be sold as the same. Removing the noise is difficult – what types of data truly drive performance. Understanding what data types demonstrate causation rather than correlate with a behavior is difficult. And actually data can be very expensive and is available to all on the open market. This means that in many cases the insights gained, especially around prospecting, are rarely exclusive and used by many advertisers. This can push up CPMs in the auction which can hinder ROI – especially when the cost of data is factored in. Finally, the insight sits with the media buyers. But that insight could be more valuable. It could have an impact beyond your media buying and into your whole marketing efforts. So it raises a question? How good is 3 rd party data?
Exclusivity of data is key. Exclusivity delivers a unique value proposition. 1 st party data is the most relevant to your audience. It is something your competitors do not have. However, it needs to scale. The more first party data that can be combined with 3 rd party data to achieve scale the better. The future has to be about people rather than cookies. Only then are advertisers able to truly understand their audience. And finally, brands own their audience not media buyers. But when data plugs directly into the buying technology, the insights can stay there and not ripple throughout the business. This is where the move from data led Demand Side Platforms to brand managed Data Management Platforms leading Demand Side Platform execution becomes really exciting…
So as the industry uses 3 rd party data to scale audience, it is important to understand the implications of this, and how the process could be improved. Firstly there is lack of both transparency and common standards between providers. Data is typically bought in “user segments” rather than people. However how these segments are arrived at is unclear and not standardized across providers. An advertiser buying a user segment who is in-market for a Rolls Royce may not be getting the same segment from each provider. For example a segment could be based on users searching for Rolls Royce related kws. Another provider may chose to use data gained from the Financial times combined with Rolls Royce content viewed. They are clearly very different segments but could be sold as the same. Removing the noise is difficult – what types of data truly drive performance. Understanding what data types demonstrate causation rather than correlate with a behavior is difficult. And actually data can be very expensive and is available to all on the open market. This means that in many cases the insights gained, especially around prospecting, are rarely exclusive and used by many advertisers. This can push up CPMs in the auction which can hinder ROI – especially when the cost of data is factored in. Finally, the insight sits with the media buyers. But that insight could be more valuable. It could have an impact beyond your media buying and into your whole marketing efforts. So it raises a question? How good is 3 rd party data?