Downloaded 25 times
Uploaded byISconference
655 views
102208 Is08 Presentation By Joel Book V2
The document summarizes the key points from a presentation on the new essentials of email marketing. It discusses how integrating email marketing, websites, search, analytics and CRM can help engage customers throughout the buying process. Specific tactics covered include using websites to capture email subscribers, search to attract potential subscribers, and personalized email to aid the decision-making process. Case studies show how companies increased engagement and revenue by optimizing these digital marketing tactics.
