GlobalCollect is an international payment processing company founded in 1994 with over 17 years of experience. It provides a single technical link to a global full service payment solution and the largest network of international and local payment methods available. GlobalCollect has offices in Europe, North America, Asia Pacific, and Latin America and is backed by a major private equity firm. It offers merchants a simple business model with one contract and full service access to cards, bank transfers, eWallets, cash, and other alternative payment methods in over 200 countries worldwide.
Очень интересное исследование, которое относится, правда, к сфере В2С... Оригинал исследования можно взять здесь - http://l2thinktank.com/, но для просмотра требуется регистрация...
China E-commerce Analytics [Credit Suisse]Phi Jack
1) China's e-commerce market is growing rapidly and is expected to increase from 1.2% of retail sales in 2008 to 4.2% in 2012.
2) Taobao dominates China's e-commerce market with a 78% share in 2008. Tencent, which owns Paipai and Tenpay, is seen as the best play in the growing e-commerce sector since Taobao is not publicly listed.
3) Baidu faces competition from Taobao as the dominant e-commerce platform, and the report predicts Baidu's paid search market share will decline from 58% in 2008 to 36% in 2012.
Realizing A Personalized Shopping ExperienceChris Shaw
- The average U.S. citizen over the age of 12 spent more than 100 hours in 2011 accessing content on wireless devices, such as smartphones, computer tablets and e-readers.
- The average person spends about 400 hours per year on the internet, with about one-quarter of the time is spent on social media sites.
- Over 285 million mobile phones were operating in the U.S. in 2011, of which about 34% were smartphones and consumer end users will make up the majority by 2016.
- Over 600 million tablets will be in use worldwide by 2016.
These customers now expect all information, contacts, news, applications, services and products to come to them in any easy-to-access location, personalized and customized to suit their individual needs. To deliver these experiences, organizations will need to design content and services that can feed all channels used, whether it is field sales, a store location or the Internet (presented on any device, site or platform). The rising sales of iOS applications have shown that usability and convenience are of real value.
A personalized buying experience, enabled by Smarter Commerce, delivers the tools to improve relationships with connected customers.
The document discusses the growth of e-commerce and internet usage. It notes that the number of online buyers has grown significantly from 128 million in 2002 to over 500 million projected for the end of 2003. The document also emphasizes that having an online presence for a business is increasingly important, as statistics show 60,000 new internet users per day and Bill Gates has stated that businesses without an online presence by 2005 will likely fail. The document promotes the website www.justclickit.net.my for helping businesses embrace this new era of online opportunities.
The document discusses several technology trends to watch in 2013, including increased IPOs, growth in biometric technology, the rise of viral video, increased use of mobile payments and social advertising, concerns over data privacy, the expansion of mobile device addiction, hacking threats, growth of live streaming, the bring your own device trend in businesses, and decreasing prices of tablets.
State of the U.S. Online Retail Economy in Q4 2011 (comScore) -Feb12Retelur Marketing
Estudio realizado por ComScore en el que se analizan el aumento de las ventas online retail durante el último trimestre del año 2011 en EE.UU. (inglés).
GlobalCollect is an international payment processing company founded in 1994 with over 17 years of experience. It provides a single technical link to a global full service payment solution and the largest network of international and local payment methods available. GlobalCollect has offices in Europe, North America, Asia Pacific, and Latin America and is backed by a major private equity firm. It offers merchants a simple business model with one contract and full service access to cards, bank transfers, eWallets, cash, and other alternative payment methods in over 200 countries worldwide.
Очень интересное исследование, которое относится, правда, к сфере В2С... Оригинал исследования можно взять здесь - http://l2thinktank.com/, но для просмотра требуется регистрация...
China E-commerce Analytics [Credit Suisse]Phi Jack
1) China's e-commerce market is growing rapidly and is expected to increase from 1.2% of retail sales in 2008 to 4.2% in 2012.
2) Taobao dominates China's e-commerce market with a 78% share in 2008. Tencent, which owns Paipai and Tenpay, is seen as the best play in the growing e-commerce sector since Taobao is not publicly listed.
3) Baidu faces competition from Taobao as the dominant e-commerce platform, and the report predicts Baidu's paid search market share will decline from 58% in 2008 to 36% in 2012.
Realizing A Personalized Shopping ExperienceChris Shaw
- The average U.S. citizen over the age of 12 spent more than 100 hours in 2011 accessing content on wireless devices, such as smartphones, computer tablets and e-readers.
- The average person spends about 400 hours per year on the internet, with about one-quarter of the time is spent on social media sites.
- Over 285 million mobile phones were operating in the U.S. in 2011, of which about 34% were smartphones and consumer end users will make up the majority by 2016.
- Over 600 million tablets will be in use worldwide by 2016.
These customers now expect all information, contacts, news, applications, services and products to come to them in any easy-to-access location, personalized and customized to suit their individual needs. To deliver these experiences, organizations will need to design content and services that can feed all channels used, whether it is field sales, a store location or the Internet (presented on any device, site or platform). The rising sales of iOS applications have shown that usability and convenience are of real value.
A personalized buying experience, enabled by Smarter Commerce, delivers the tools to improve relationships with connected customers.
The document discusses the growth of e-commerce and internet usage. It notes that the number of online buyers has grown significantly from 128 million in 2002 to over 500 million projected for the end of 2003. The document also emphasizes that having an online presence for a business is increasingly important, as statistics show 60,000 new internet users per day and Bill Gates has stated that businesses without an online presence by 2005 will likely fail. The document promotes the website www.justclickit.net.my for helping businesses embrace this new era of online opportunities.
The document discusses several technology trends to watch in 2013, including increased IPOs, growth in biometric technology, the rise of viral video, increased use of mobile payments and social advertising, concerns over data privacy, the expansion of mobile device addiction, hacking threats, growth of live streaming, the bring your own device trend in businesses, and decreasing prices of tablets.
State of the U.S. Online Retail Economy in Q4 2011 (comScore) -Feb12Retelur Marketing
Estudio realizado por ComScore en el que se analizan el aumento de las ventas online retail durante el último trimestre del año 2011 en EE.UU. (inglés).
The Impact Of Blogs On The Automotive Shopping ProcessRalph Paglia
The document discusses how blogs impact the automotive shopping process. It finds that while new vehicle prospects visit personal blogs significantly less than portals, the reach of personal blogs in aggregate is similar to major sites. It also finds that prospects' blog activities vary by vehicle segment. The document concludes automakers must find ways to participate in the blogosphere and engage with prospects there through listening and discussion rather than one-way advertising messages.
The document discusses Bank of America's online banking services and strategies for growth. It summarizes that BofA has the largest market share in online banking and bill pay in the US. It outlines strategies like expanding affinity partnerships, improving the online customer experience, lowering costs through digital channels, and addressing security threats to continue growing its e-commerce business. The document also highlights some of BofA's innovations like budget tools, $0 Trades, and ATM opportunities to engage customers online.
Ken Lewis of Bank of America presented at the Credit Suisse First Boston Financial Services Conference on February 8, 2005. He discussed Bank of America's unique franchise, successful track record, and focus on execution and sustainable growth. Lewis also outlined the bank's diverse business mix and leadership positions across businesses, and emphasized its focus on establishing a culture of productivity to drive customer delight and account growth.
MoPub Mobile Advertising Marketplace Report (2012 Q3)Elain Szu
Mobile Advertising Marketplace Report Q3 2012
1) Real-time bidding auctions increased 162% in Q3 as more impressions were won through real-time bidding.
2) While iOS impressions garnered higher prices, Android eCPMs rose 26% in Q3 to narrow the price difference to under 30 cents.
3) Tablets and Android phones saw the largest eCPM gains in Q3, with iPad, Android tablet, and Android phone eCPMs rising 30%, 26%, and 7% respectively.
Mobile advertising marketplace report - Mopub - Q3 2012Romain Fonnier
Mobile advertising marketplace report for Q3 2012:
1) Real-time bidding auctions increased 162% over Q2 as the speed of real-time bidding picked up.
2) While iOS impressions still garnered a price premium, Android eCPMs rose 26% in Q3 to narrow the difference to under 30 cents.
3) Tablets and Android phones saw the largest eCPM gains, with iPad, Android tablet, and Android phone eCPMs increasing 30%, 26%, and 7% respectively.
Startup asia thai_startup_eco_mimee_20130402 Willis Wee
Thailand has a growing startup ecosystem centered around IT and mobile industries. The document outlines Thailand's statistics on internet, mobile, and social media penetration which have grown significantly in recent years. This reduction in the digital divide and rise of technologies like smartphones is creating new business opportunities. Key players supporting the startup scene include venture capital funds, incubators, co-working spaces, and media outlets. Several interesting Thai startups are highlighted that have built platforms for areas like construction, advertising, and mobile payments. While funding is available, more technical startups are needed to fully capitalize on the business potential.
OCP Report : Fashion E-Commerce in the Nordic countriesOlivier Rieu
The Nordic countries have the highest rates of e-shopping in Europe due to high Internet penetration. The fashion e-commerce market in the Nordic countries is very segmented with different business models like multi-brand sites, private sales, and an emphasis on mass customization. Innovations in marketing, sales, logistics, technology, and payments are paving the way for pure online fashion players to become industry leaders in the region.
Social Leaderboard_Indian luxury car brands_31 August 2012Shack Co.
Shack evaluated India's three top-selling luxury car brands – BMW, Audi and Mercedes-Benz – to derive a comparative benchmark of their standing on social platforms.
To request for a detailed report, you can reach us at info@shack.co.in
Raddon Financial Group conducted a survey on consumer use and likelihood of using cell phones to make purchases and payments in stores. The survey found that 53% of respondents currently use their phone to make some in-store payments, while 33% are extremely or very likely to use their phone to pay at stores. Younger consumers, known as Generation Y, are more open to mobile payments than older generations.
E bay 2011analystday_final2.
Source: http://files.shareholder.com/downloads/ebay/1167648124x0x440542/0b4b1525-691e-402a-b8e3-95ba02e4a382/eBay_2011AnalystDay_FINAL2.pdf
The automotive industry is facing significant changes as customers take control of the car buying process through online research and communities.
Key findings include:
- Customers now make decisions about what car to buy online before visiting dealerships, through research on manufacturer sites, consumer review sites, and forums.
- Trust in dealers is low, while customers trust manufacturers for facts but other owners for qualitative reviews and experiences.
- Online communities are growing and more people are willing to share their opinions, but the point of purchase remains at dealerships for test drives and the transaction.
- The dealer role is changing from primary influencer to a more functional role for test drives, purchase, and support, but they may
February Techcrunch Private Company Reportalexhorn
- Private stock trading on SecondMarket's platform in January 2010 was concentrated in consumer products/services (36%) and alternative energy (64%). Increased activity in alternative energy likely reflected anticipation of near-term liquidity events.
- The largest trades by company were in Tesla Motors (29%), Solyndra (28%), and Facebook (36%). Buyer demand was strongest for Facebook, Twitter, LinkedIn, and Craigslist, though investors showed broad interest.
- Asset managers were the most active buyers (65% of transactions) while institutional sellers increased, seeking liquidity as capital return requirements grew.
Keynote: Como as novas tecnologias estão aumentando as vendas nos EUA e Europ...E-Commerce Brasil
The document discusses trends in online retail sales and consumer shopping behaviors. It notes that US online retail sales reached $222 billion in 2011, with the largest retailers dominating the market. Popular product categories for online shopping include mass merchants, computers/electronics, apparel, and office supplies. The document also examines the growth of mobile commerce and social media, and how retailers can use these channels to their advantage.
The document summarizes findings from a 2012 study on B2B digital marketing and buyer behavior. It discusses four key themes: 1) Relationship building was the top objective for marketers but they may not be effective, 2) Thought leadership is important but impact is unclear, 3) Understanding effective channels is a challenge, 4) Gaps exist between marketer spending and buyer preferences. The study found that prospective suppliers contact buyers more through personalized email and events work best to positively influence buyers. However, marketers spend little on relationship-building tools like extranets.
This document discusses the growth of the pay-to-play digital entertainment industry. It argues that advances in technology, new business models, and changes in regulation will power significant growth in the industry. The key points made are that (1) social, mobile, and cash gaming are driving the pay-to-play convergence model; (2) the market is growing at 15% annually and will be worth over $50 billion by 2016; and (3) new technologies, the separation of digital from physical media, and evolving regulations present major opportunities for growth and profitability in the industry.
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Enabling mobil...spirecorporate
The document discusses the potential for mobile payments in India. It notes that India has a large population, including many unbanked citizens and a growing mobile subscriber base. This lays the foundation for using mobile phones to provide financial access. However, challenges include lack of infrastructure in rural areas and customer education. Developing interoperability standards and addressing security concerns will help realize the potential of over $700 billion in annual mobile-enabled payments in India.
Subscription eCommerce, is the next big wave?
About Principia SGR: Principia is the leading Italian Venture Capital firm that focuses on the ICT industry, has 90 millions(€) under management divided into two funds. In the last 8 months the new management company has invested in 8 companies with the second fund.
Master Track A: The Store is Changing: How Emerging Technologies Are Redefini...iMedia Connection
The document discusses how emerging technologies are redefining the shopping experience in three key ways: 1) The lines between physical and online stores are blurring as mobile devices allow consumers to shop and buy from anywhere; 2) Digital games and experiences are becoming a bigger part of the shopping process; 3) Packaging and product labels are taking on new importance as they can now connect consumers to digital content through technologies like QR codes. The rest of the document provides examples of these trends and opportunities they create for marketers to better engage with shoppers across the shopping journey.
Retail Mobility: Welcoming the consumer on mobile[x]cube LABS
Our Whitepaper focuses on retail mobile solutions and endeavors to decipher the reasons behind retailers taking the mobile plunge, the seismic shift in the consumer behavior, the growth engines behind retail mobility,
opportunities, challenges and advantages for various stakeholders and a look into the days ahead.
Mobile devices are changing how people shop and spend. Smartphone ownership is growing rapidly and most smartphone owners now also own other devices like tablets. Many consumers use multiple devices when shopping or engaging online. Mobile commerce is also growing, with over 25% of online retail visits now coming from smartphones. Consumers are willing to spend on mobile purchases and use their devices to research products, compare prices, and complete transactions both online and in physical stores. Retailers are recognizing the importance of mobile and adapting their online and in-store strategies to engage smartphone and tablet users.
A talk provoking forward thinking with regards to social media, mobile, and mobile payments. What are the opportunities for tapping into networks and advancing marketing & PR alongside the rise of mobile payments?
The Impact Of Blogs On The Automotive Shopping ProcessRalph Paglia
The document discusses how blogs impact the automotive shopping process. It finds that while new vehicle prospects visit personal blogs significantly less than portals, the reach of personal blogs in aggregate is similar to major sites. It also finds that prospects' blog activities vary by vehicle segment. The document concludes automakers must find ways to participate in the blogosphere and engage with prospects there through listening and discussion rather than one-way advertising messages.
The document discusses Bank of America's online banking services and strategies for growth. It summarizes that BofA has the largest market share in online banking and bill pay in the US. It outlines strategies like expanding affinity partnerships, improving the online customer experience, lowering costs through digital channels, and addressing security threats to continue growing its e-commerce business. The document also highlights some of BofA's innovations like budget tools, $0 Trades, and ATM opportunities to engage customers online.
Ken Lewis of Bank of America presented at the Credit Suisse First Boston Financial Services Conference on February 8, 2005. He discussed Bank of America's unique franchise, successful track record, and focus on execution and sustainable growth. Lewis also outlined the bank's diverse business mix and leadership positions across businesses, and emphasized its focus on establishing a culture of productivity to drive customer delight and account growth.
MoPub Mobile Advertising Marketplace Report (2012 Q3)Elain Szu
Mobile Advertising Marketplace Report Q3 2012
1) Real-time bidding auctions increased 162% in Q3 as more impressions were won through real-time bidding.
2) While iOS impressions garnered higher prices, Android eCPMs rose 26% in Q3 to narrow the price difference to under 30 cents.
3) Tablets and Android phones saw the largest eCPM gains in Q3, with iPad, Android tablet, and Android phone eCPMs rising 30%, 26%, and 7% respectively.
Mobile advertising marketplace report - Mopub - Q3 2012Romain Fonnier
Mobile advertising marketplace report for Q3 2012:
1) Real-time bidding auctions increased 162% over Q2 as the speed of real-time bidding picked up.
2) While iOS impressions still garnered a price premium, Android eCPMs rose 26% in Q3 to narrow the difference to under 30 cents.
3) Tablets and Android phones saw the largest eCPM gains, with iPad, Android tablet, and Android phone eCPMs increasing 30%, 26%, and 7% respectively.
Startup asia thai_startup_eco_mimee_20130402 Willis Wee
Thailand has a growing startup ecosystem centered around IT and mobile industries. The document outlines Thailand's statistics on internet, mobile, and social media penetration which have grown significantly in recent years. This reduction in the digital divide and rise of technologies like smartphones is creating new business opportunities. Key players supporting the startup scene include venture capital funds, incubators, co-working spaces, and media outlets. Several interesting Thai startups are highlighted that have built platforms for areas like construction, advertising, and mobile payments. While funding is available, more technical startups are needed to fully capitalize on the business potential.
OCP Report : Fashion E-Commerce in the Nordic countriesOlivier Rieu
The Nordic countries have the highest rates of e-shopping in Europe due to high Internet penetration. The fashion e-commerce market in the Nordic countries is very segmented with different business models like multi-brand sites, private sales, and an emphasis on mass customization. Innovations in marketing, sales, logistics, technology, and payments are paving the way for pure online fashion players to become industry leaders in the region.
Social Leaderboard_Indian luxury car brands_31 August 2012Shack Co.
Shack evaluated India's three top-selling luxury car brands – BMW, Audi and Mercedes-Benz – to derive a comparative benchmark of their standing on social platforms.
To request for a detailed report, you can reach us at info@shack.co.in
Raddon Financial Group conducted a survey on consumer use and likelihood of using cell phones to make purchases and payments in stores. The survey found that 53% of respondents currently use their phone to make some in-store payments, while 33% are extremely or very likely to use their phone to pay at stores. Younger consumers, known as Generation Y, are more open to mobile payments than older generations.
E bay 2011analystday_final2.
Source: http://files.shareholder.com/downloads/ebay/1167648124x0x440542/0b4b1525-691e-402a-b8e3-95ba02e4a382/eBay_2011AnalystDay_FINAL2.pdf
The automotive industry is facing significant changes as customers take control of the car buying process through online research and communities.
Key findings include:
- Customers now make decisions about what car to buy online before visiting dealerships, through research on manufacturer sites, consumer review sites, and forums.
- Trust in dealers is low, while customers trust manufacturers for facts but other owners for qualitative reviews and experiences.
- Online communities are growing and more people are willing to share their opinions, but the point of purchase remains at dealerships for test drives and the transaction.
- The dealer role is changing from primary influencer to a more functional role for test drives, purchase, and support, but they may
February Techcrunch Private Company Reportalexhorn
- Private stock trading on SecondMarket's platform in January 2010 was concentrated in consumer products/services (36%) and alternative energy (64%). Increased activity in alternative energy likely reflected anticipation of near-term liquidity events.
- The largest trades by company were in Tesla Motors (29%), Solyndra (28%), and Facebook (36%). Buyer demand was strongest for Facebook, Twitter, LinkedIn, and Craigslist, though investors showed broad interest.
- Asset managers were the most active buyers (65% of transactions) while institutional sellers increased, seeking liquidity as capital return requirements grew.
Keynote: Como as novas tecnologias estão aumentando as vendas nos EUA e Europ...E-Commerce Brasil
The document discusses trends in online retail sales and consumer shopping behaviors. It notes that US online retail sales reached $222 billion in 2011, with the largest retailers dominating the market. Popular product categories for online shopping include mass merchants, computers/electronics, apparel, and office supplies. The document also examines the growth of mobile commerce and social media, and how retailers can use these channels to their advantage.
The document summarizes findings from a 2012 study on B2B digital marketing and buyer behavior. It discusses four key themes: 1) Relationship building was the top objective for marketers but they may not be effective, 2) Thought leadership is important but impact is unclear, 3) Understanding effective channels is a challenge, 4) Gaps exist between marketer spending and buyer preferences. The study found that prospective suppliers contact buyers more through personalized email and events work best to positively influence buyers. However, marketers spend little on relationship-building tools like extranets.
This document discusses the growth of the pay-to-play digital entertainment industry. It argues that advances in technology, new business models, and changes in regulation will power significant growth in the industry. The key points made are that (1) social, mobile, and cash gaming are driving the pay-to-play convergence model; (2) the market is growing at 15% annually and will be worth over $50 billion by 2016; and (3) new technologies, the separation of digital from physical media, and evolving regulations present major opportunities for growth and profitability in the industry.
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Enabling mobil...spirecorporate
The document discusses the potential for mobile payments in India. It notes that India has a large population, including many unbanked citizens and a growing mobile subscriber base. This lays the foundation for using mobile phones to provide financial access. However, challenges include lack of infrastructure in rural areas and customer education. Developing interoperability standards and addressing security concerns will help realize the potential of over $700 billion in annual mobile-enabled payments in India.
Subscription eCommerce, is the next big wave?
About Principia SGR: Principia is the leading Italian Venture Capital firm that focuses on the ICT industry, has 90 millions(€) under management divided into two funds. In the last 8 months the new management company has invested in 8 companies with the second fund.
Master Track A: The Store is Changing: How Emerging Technologies Are Redefini...iMedia Connection
The document discusses how emerging technologies are redefining the shopping experience in three key ways: 1) The lines between physical and online stores are blurring as mobile devices allow consumers to shop and buy from anywhere; 2) Digital games and experiences are becoming a bigger part of the shopping process; 3) Packaging and product labels are taking on new importance as they can now connect consumers to digital content through technologies like QR codes. The rest of the document provides examples of these trends and opportunities they create for marketers to better engage with shoppers across the shopping journey.
Retail Mobility: Welcoming the consumer on mobile[x]cube LABS
Our Whitepaper focuses on retail mobile solutions and endeavors to decipher the reasons behind retailers taking the mobile plunge, the seismic shift in the consumer behavior, the growth engines behind retail mobility,
opportunities, challenges and advantages for various stakeholders and a look into the days ahead.
Mobile devices are changing how people shop and spend. Smartphone ownership is growing rapidly and most smartphone owners now also own other devices like tablets. Many consumers use multiple devices when shopping or engaging online. Mobile commerce is also growing, with over 25% of online retail visits now coming from smartphones. Consumers are willing to spend on mobile purchases and use their devices to research products, compare prices, and complete transactions both online and in physical stores. Retailers are recognizing the importance of mobile and adapting their online and in-store strategies to engage smartphone and tablet users.
A talk provoking forward thinking with regards to social media, mobile, and mobile payments. What are the opportunities for tapping into networks and advancing marketing & PR alongside the rise of mobile payments?
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
The State Of Mobile Commerce – Are You Meeting Your Mobile Customers’ Expecta...Compuware APM
Are you meeting your customers’ mobile experience expectations?
According to Forrester Research*, mobile commerce is booming: sales via mobile devices, such as smartphones and tablets, will grow 40 percent per year for the next five years, capturing $31 billion by 2016. With mobile your websites and applications are literally in your customers’ hands. But are you meeting their expectations? According to Compuware research 75% of the top US retailers are not meeting mobile end-users’ web performance expectations.
Speed and availability are key requirements of the mobile channel. Customers on tablets and smartphones expect quick transactions that work flawlessly anytime, anywhere. Failure to identify and resolve a slow – or worse, malfunctioning – mobile site or application will result in lost revenue, rising operational costs and irreparable brand damage.
Join our featured speakers, Sucharita Mulpuru, Vice President, Principal Analyst from independent research firm Forrester Research, Inc., and Compuware APM CTO, Steve Tack to learn:
• The current state of mobile commerce and key mobile trends
• Why tablet owners are a key component of mobile success
• Common mistakes that prohibit companies from capitalizing on the mobile opportunity
• Best practices to deliver quality mobile web and application experiences to smartphone and tablet users
*Mobile Commerce Forecast 2011 to 2016", Forrester Research Inc, June 17, 2011
Digiday Mobile with Nielsen: Measuring the Effectiveness of Advertising withi...Digiday
Mobile apps have overtaken browsing on the desktop Web, and consumers are spending nearly two times more time in mobile apps than on the Web. It’s now critical for marketers to have relevant metrics on the branding impact of their mobile in-app marketing campaigns. Learn about Nielsen’s solutions for quick and cost-effective mobile brand advertising effectiveness measurement and optimization to help advertisers maximize their mobile ROI and understand how to best take advantage of this growing medium.
Presenter: Jeff Smith, svp, solution marketing and account activation, Nielsen
ptimal site performance directly impacts the customer experience, preventing shoppers from abandoning retailers’ sites. However, smartphones and tablets are now impacting customer expectations regarding traditional web sites. As many as 70% of mobile shoppers expect a page to load as quickly on their phone as their desktop. But in reality, mobile pages load 3 to 4 times slower than an average web page. Join Steve Rowen, Managing Partner of Retail Systems Research (RSR), and M.J. Johnson, Director of Product Marketing for mobile and site performance at Akamai, to learn how to deliver optimized site performance.
1) Mobile advertising and affiliate marketing are becoming increasingly important as mobile usage grows and more consumers engage in mobile commerce.
2) Retailers risk losing 20-30% of potential sales by not having a mobile optimized website, as consumers will go to competitors if they cannot complete a purchase on their mobile device.
3) Mobile offers new opportunities for customer acquisition and advertising beyond desktop, including SMS, QR codes, click-to-call options, and in-store redemption that can drive higher engagement and transactions.
The document discusses the results of a survey of mobile consumers and merchants. It finds that while mobile shopping is still in early stages, consumers are increasingly using smartphones to research products and prices both before and during shopping trips. Many merchants have begun mobile initiatives but most see low revenue from mobile currently and have modest investment plans for the coming year.
Mobile: Your Customers Are There. Why Aren't You?SIM Partners
The document discusses the growing importance of mobile marketing. It notes that consumers now spend more time on mobile devices than with print media, and that mobile ad spending is forecast to grow significantly. The document advocates for local mobile marketing, noting that mobile users are inherently local and are searching with an immediate need. It presents data showing that mobile search and display ads significantly outperform their desktop counterparts in click-through rates. The key message is that marketers should focus on the mobile opportunity in order to reach customers where they are spending more of their time.
Looking at the Numbers: Digital in ten minutes (ComScore) - NOV12Retelur Marketing
Did you know that over 404 million Europeans were online in September 2012 or how many people actually use smartphones and tablets? And what do Europeans do during a typical “online” day?
Berit Block presents some key trends in the European digital landscape
Fifth Gear is a company based in Indianapolis that provides outsourced retail business services, ecommerce technology services, and online marketing support. It has been in business since 1983 and employs over 500 people across facilities in Indiana, Missouri, and Pennsylvania. The document discusses the challenges of measuring marketing efforts across multiple online retail channels, emerging trends like social commerce and mobile commerce, and the importance of analytics for data-driven decision making.
MobiU2012 Summit: Showrooming Study by DeloitteKimberly-Clark
The document discusses Deloitte's Mobile Influence Survey and its key findings. The survey found that 28% of consumers use mobile devices to aid in-store shopping and estimated the "Mobile Influence Factor" by retail category. It determined that mobile currently influences around 5% of total US retail sales ($158 billion) and this could grow to 17-20% of sales by 2016. The document concludes that mobile is transforming the physical store experience and retailers who provide tailored mobile apps will have an advantage in influencing consumer purchases.
Aop Mobile Insights by Tim Cain - Incisive Create Mobile StrategiesIncisive Create
The document summarizes an Incisive Mobile Strategies Breakfast Briefing held by the Association of Online Publishers (AOP) in November 2012. It discusses the growing importance of mobile, with key facts about mobile internet and advertising usage. It also shares insights from a publisher survey on priorities and challenges for mobile development over the next year, including opportunities around apps, tablets, and mobile advertising. Main issues identified include device fragmentation and building in-house mobile skills. The AOP plans a new initiative to encourage growth in mobile advertising on premium content sites.
Michael Relich Social Intelligence Customer Case: Guesssmics2011
1) GUESS operates several fashion brands targeting different demographics through over 1,400 retail stores globally.
2) The company is currently investing in digital marketing including mobile apps, social media initiatives, and an early adopter program to personalize the social experience.
3) The goals of these initiatives are to increase brand awareness, customer loyalty, cross-marketing opportunities, and return on investment, with targets of 250,000 early adopters in the first year.
Vendesi! Lo stato dell'Ecommerce in Italia (e Cina)Marco Massarotto
The document discusses the state of e-commerce in China, noting that the market has grown rapidly in recent years with revenue increasing over 40% annually and now totals over $125 billion. It provides an overview of the large number of online shoppers in China and profiles of typical shoppers. Examples of major e-commerce platforms in China are given, with Taobao and JD.com listed as the top players in the large and fast-growing market.
Current state of_digital_business_environment_in_finlandMathias Calonius
This document summarizes the current state of digital business in Finland. Some key points:
- 90% of Finns use the internet and 49% have smartphones
- Online sales are growing rapidly in Finland and make up 7-8% of private consumption
- Mobile devices have become central to commerce, with 78% using smartphones for shopping and 70% using them while shopping in stores
- The line between online and offline commerce is blurring as they increasingly merge together
- Digital data is driving sales, marketing, and service development in an integrated way
- Marketing is becoming a continuous process of customer development
Similar to The Store is Changing | iMedia Breakthrough Summit - 10/16/12 (20)
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
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Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
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10. Configuring Camel K Integrations for Data Pipelines
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11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
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van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Presentation of the OECD Artificial Intelligence Review of Germany
The Store is Changing | iMedia Breakthrough Summit - 10/16/12
1.
2. The
Store
is
Changing
How
Emerging
Technologies
are
Redefining
the
Shopping
Experience
3. HANS
FREDERICKS
VIC
CLESCERI
SR.
DIRECTOR,
JOINT
BUSINESS
VP,
MOBILE
BUSINESS
PLANNING
DEVELOPMENT
hfredericks@comscore.com linkedin.com/in/vclesceri
BRIAN
LECOUNT
DIRECTOR,
INSIGHTS
&
PLANNING
@blecount
MANUEL
ROSSO
MATTHEW
GASE
FOUNDER
&
CEO PRESIDENT
&
CEO
@manuelrosso
@MaO_Gase
4. Today’s
Agenda
• The
World
We
Live
In
• OpportuniWes
for
Marketers
– Food
on
the
Table
&
Stubb’s
Bar-‐B-‐Q
– ConAgra
Foods
&
POSSIBLE
• Q&A
• Hands
On
5. 3
TRENDS
WE’RE
WATCHING
1
Where’s
the
Store?
2
Life
is
a
Game
3
The
Package
is
the
Key
10. PARTICIPATION
IDEA
UNDERSTANDING
HOW
AND
WHY
PEOPLE
INTERACT
WITH
DIGITAL
ALLOWS
US
TO
ENGAGE
THEM
WITH
CONTENT,
STORIES
&
EXPERIENCES
THAT
GIVE
THEM
A
ROLE
TO
PLAY
WITH
THE
BRAND.
11. The
World
We
Live
In:
Mobile’s
Impact
on
Shopping
Behaviors
Hans
Fredericks
Vice
President
Mobile
–
hfredericks@comscore.com
October
2012
12. CONTINUING
TIDAL
SHIFT
TO
SMARTPHONES
• Total
Smartphone
audience
increased
by
42%
year-‐on-‐year
• Your
shoppers
have
smartphones
–
or
will
very
soon!!
Growth
of
U.S.
Smartphone
U.S.
Smartphone
PenetraXon
Installed
Base
June
2012
180,000
160,000
Smartphone
47.4%
#
Phone
Owners
(000)
140,000
120,000
Not
100,000
Smartphone
80,000
52.6%
110.9
million
60,000
40,000
+47%
20,000
Year
on
Year
Growth
0
Product:
comScore
MobiLens,
US
Data:
Three
month
average
ending
June
2012
13. SMARTPHONES
ARE
CHANGING
COMMERCE
E-‐commerce
and
Related
Services
Accessed
By
%
of
Smartphone
Users
June
2012
Bank
Accounts
38%
Online
Retail
25%
Credit
Cards
22%
Electronic
Payments
21%
Deal-‐A-‐Day
16%
Shopping
Guides
16%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Product:
comScore
MobiLens,
US
Data:
Three
month
average
ending
June
2012
14. CONSUMERS
SHOP
–
AND
BUY
ON-‐DEVICE
Shopping
AcXviXes
with
Smartphone
June
2012
Found
store
locaXon
34%
Compared
product
prices
22%
Researched
product
features
21%
Found
coupons
or
deals
21%
Made
shopping
lists
20%
Purchased
goods
or
services
18%
Checked
product
availability
17%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
%
Smartphone
Audience
Product:
comScore
MobiLens
Data:
Three
month
average
ending
June
2012
15. CONSUMERS
BUY
LOTS
OF
THINGS
ON-‐DEVICE
Type
of
Goods
or
Services
Purchased
Using
Smartphone
June
2012
Clothing
or
accessories
33%
Tickets
25%
19.7
million
Books
(not
ebooks)
22% U.S.
Smartphone
Daily
deals
or
discount
coupons
21% Shoppers
Consumer
electronics
/
household
appliances
20%
Meals
for
delivery
or
pickup
20%
Personal
care
/
hygiene
products
17%
Gie
cerXficates
15%
Groceries
15%
Sports/Fitness
equipment
12%
0% 5% 10% 15% 20% 25% 30% 35% Product:
comScore
MobiLens,
US
% Purchased Goods or Services with Smartphone Data:
Three
month
average
ending
June
2012
16. MOBILE
SHARE
OF
E-‐COMMERCE
GROWING
Percentage
of
Total
e-‐Commerce
Dollars
Spent
via
Mobile
or
Tablet
Device
Spike
in
percentage
of
9%
9%
e-‐commerce
sales
via
mobile
coincides
with
surge
in
tablet
8%
8%
ownership
6%
6%
3%
3%
2%
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
2010
2010
2010
2011
2011
2011
2011
2012
2012
Source:
comScore
Mobile
Measurements
17. VARYING
USE
OF
WEB/APPS
AMONG
RETAILERS
Top
Smartphone
Retail
ProperXes,
%
Share
of
Time
Spent
by
Access
Method
June
2012
Amazon
Wal-‐Mart
Neklix
Target
Best
Buy
Redbox
Web
Ticketmaster
App
Blockbuster
Home
Depot
shopkick
Walgreens
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Product:
comScore
Mobile
Metrix
2.0,
US
Data:
June
2012
18. MOBILE
DISRUPTING
BRICK
AND
MORTAR
PenetraXon
of
AcXviXes
Performed
on
Phone
While
in
Retail
Store
June
2012
Took
Picture
of
Product
21%
Texted
or
Called
Friends/Family
about
Product
18%
Scanned
a
Product
Barcode
17%
Sent
Picture
of
Product
to
Friends/Family
17%
Compared
Product
Prices
11%
Found
Store
LocaXon
10%
Found
Coupons
or
Deals
9%
Researched
Product
Features
7%
Checked
Product
Availability
5%
Product:
comScore
MobiLens,
US
Data:
Three
month
average
ending
June
2012
19. SURGE
IN
QR
CODES
LAST
HOLIDAY
SEASON
§ Almost
21
million
U.S.
Smartphone
owners
scan
a
QR
Code
at
least
once
per
month
–
up
28%
since
Sep
2011
§ 19%
or
nearly
1
in
5
smartphone
owners
currently
scan
QR
codes
each
month
§ 48%
scanned
a
QR
Code
while
in
a
Retail
Store
QR
Code
Users
(M)
Among
Smartphone
Users
June
2012
25.0
20.0
15.0
19.9
19.8
20.9
16.3
10.0
5.0
0.0
Sep
2011
Dec
2011
Mar
2012
Jun
2012
Product:
comScore
MobiLens,
US
Data:
Three
month
average
ending
June
2012
20. MOBILE
BRIDGES
PHYSICAL/DIGITAL
CHANNELS
Top
Sources
of
QR
Codes
Scanned
by
Smartphone
Owners
60%
June
2012
50%
46%
44%
40%
30%
26%
25%
20%
10%
0%
Printed
Magazine
or
Product
Packaging
Poster
or
Flyer
or
Website
on
PC
Newspaper
Kiosk
Mobile
provides
link
to
Newsprint
Retail
Outdoor
Digital
Source:
comScore
MobiLens
Data:
Three
month
average
ending
June
2012,
US
21. OPPORTUNITIES
FOR
PUSH
AND
CHECK-‐IN
Have
you
used
a
retail
app
to
alert
you
about
coupons/deals
based
on
your
locaXon
(push
noXficaXons)?
Among
Mobile
Shoppers
Yes,
I
would
like
to
be
No
No,
I
would
Yes
alerted
60%
not
be
40%
46%
interested
54%
Check
in
services
or
sharing
locaXon
for
a
reward/discount/deal
at
the
store
Among
Mobile
Shoppers
Yes, I would
share my
Yes,
I
use
No,
I
do
not
55%
location for a
Check-‐in
use
check-‐in
discount
Services
services
38%
62%
45%
No, I would
not share my
location
Source:
Custom
Mobile
Retail
Advisor
Survey
April
2012
Source:
Custom
Mobile
Retail
Advisor
Survey
April
2012
23. Technology
increasingly
influences
offline
purchases
80%
of
purchases
are
“Web2Local”
determined
before
a
• Web–influenced
offline
commerce
customer
leaves
the
is
a
more
aOracWve
segment
than
home
e-‐commerce
• Success
will
be
in
ability
to
prove
aOribuWon
• $700
Billion
opportunity
Mobile
Influence
in
Food/Beverage
Bringing
Content
to
Context
Smartphone
Mobile
Projected
shopping
Frequency
of
influence
influence
adopXon
use
by
store
factor
(2012)
factor
(2012)
35%
58.2%
5.7%
18.7%
-‐
23.0%
Proprietary
and
ConfidenWal
23
24. Stubb’s
is
a
“Crae”
brand
compeXng
against
“Krae”-‐size
companies
• Stubb’s
is
the
#1
premium,
all
natural
BBQ
sauce
and
marinade
brand
– #6
BBQ
sauce
and
#3
Marinade
– Surrounded
by
large
CPG
brands
• Stubb’s
is
available
on
shelf
at
leading
retailers
naWonwide
(86%
ACV)
• Stubb’s
consumer
is
higher
income
(HHI
+
$75K),
educated,
with
families.
Also
lead
an
acWve
and
healthy
lifestyle.
• Stubb’s
consumer
is
highly
loyal
-‐
ranked
2nd
in
category
• Stubb’s
brand
awareness
is
low
compared
to
big
brand
24
25. Stubb’s
Opportunity
OpportuniXes
Can
We
Use
Find
the
• Increase
trial
and
Technology?
Right
Partner
brand
awareness
• Live
in
a
forward
• CollaboraWon
• Highlight
looking
city
• Constant
IteraWon
differenWators
• Every
mom
has
a
• Test
market
new
smartphone
product
ideas
25
26. FOTT
is
the
most
comprehensive
meal
planning
app
• Helps
Mom
through
the
enWre
cooking
process
– New
recipe
discovery
– User’s
exisXng
recipes
– Local
store
savings
– Discover
personalized
recipes
– Create
meal
plan
– Build
shopping
list
27. How
FOTT
does
it
• Own
the
enWre
meal
planning
funnel
• Can
place
shopper
markeWng
content
so
it
doesn’t
feel
like
adverWsing
What
should
I
make?
What’s
on
sale?
We
are
out
of…
Where’s
my
list?
Planning
Shopping
What
can
I
make
with
this?
Is
this
good
or
me?
Where
do
I
find…?
I
want
the
one
on
sale…
Proprietary
and
ConfidenWal
27
28. Case
Study:
Campaign
Elements
Recipe
Sponsored
Recipe
Branding
and
PromoXon
Preference
Category
on
Grocery
List
28
29.
Case
Study:
Grew
market
for
barbecue
sauce
recipes
Details
Results
• Campaign
targeted
a
• 260%
increase
in
number
staWsWcally
significant
of
users
adding
BBQ
sauce
number
of
mobile
users
recipes
to
their
meal
plans
across
2006
stores
in
8
• 25%
increase
in
the
grocery
chains
from
7/3/12
number
of
BBQ
sauce
–
7/23/12
recipes
added
per
user
335%
Increase in
BBQ Sauce
recipes added!
(compared
to
non-‐promoWonal
stores)
Proprietary
and
ConfidenWal
29
30. Trial
&
Review:
New,
Seasonal
Stubb’s
Green
Chile
Marinade
• Stubb’s
is
tesWng
seasonal
product
concept
• Used
part
of
FOTT’s
Consumer
Panel
for
Trial
and
Feedback
– Oversubscribed
in
an
hour
– 100%
compleWon
rate
– 7
day
turnaround
• Feedback
on
Stubb’s
Facebook
page
and
FOTT
recipes
– 26
photos
– 19
Facebook
posts
– 21
recipe/product
reviews
30
31. What’s
Next:
The
EvoluXon
of
CollaboraXon
Target
by
Target
Retailer
at
the
Panel
TesXng
New
True
Seasonality
Store
Level
Concepts
January
July
80º
BOS
PHX
BOS
PHX
• TradiWonal
retailers
insist
• NEW
Stubb’s
Spice
Rubs
• Stubb’s
is
creaWng
new
promoWons
be
a
specific
Wme,
are
only
available
in
select
seasonal
products
as
well
as
implying
the
same
seasonality
stores
at
certain
retailers
other
new
products
for
every
region
• Promote
Rubs
only
to
• Use
Food
on
the
Table’s
• Extend
promoWonal
calendar
consumers
at
that
store
consumer
panel
to
test
new
by
target
consumers
based
on
products
before
they’ve
even
true
seasonality
hit
the
boOle
33. Technology
is
Reshaping…
• Consumer
wants,
needs,
expectaWons
• Shopping
behaviors
• The
retail
experience
• How
brands
plan
and
execute
shopper
markeWng
iniWaWves
34. CPG
Brands
are
Accustomed
to
Planning
Across
the
Path
to
Purchase
35. Digital
Path
to
Purchase
and
the
Mobile
Mediator
Contextually-‐
Need/
OpXons
Relevant
Desire
Choice
Select
&
Navigate
Buy
Validate
‘Store’
Brand
Capture
Share
/
Experience
Experience
Advocate
36. IdenXficaXon
of
growth
opportuniXes
emerge
from
the
intersecXon
of
4
“lenses”
What
are
the
What
are
retailer’s
strategic
ConAgra’s
strategic
Retailer
prioriWes
and
prioriWes
and
growth
drivers?
growth
drivers?
What
is
most
What
segments
important
to
are
growing
Shopper
Category
the
shopper
or
(Products,
Price
consumer?
Tiers)?
What
gaps
exist?
36
37. Frozen
AcXvaXon
OpportuniXes
/
Strategic
Levers
• PercepWon
of
• PercepWon
of
higher
prices
complex,
Wme-‐
consuming
aisles
• PercepWon
of
• Low
conversion
less
variety
between
Frozen
&
GM
• Focus
on
GM
during
Season
37