Lotus Education presentation with Sandy CarterLotus Education
When marketing with social media, what sets you apart is how effectively you use the technology to complement and enhance your marketing activities to drive greater results. Using her experiences at IBM, with customers, and with industry leaders, Sandy Carter will show you the critical success factors in adding social media to your marketing mix. Examples will cover blogs and microblogs like Twitter, viral videos with YouTube, social networking, serious games, and more. You will come away with a step-by-step framework to develop a plan that you can act on today. This is a great opportunity for the Lotus Education community to see how they can work together towards building a highly skilled Lotus professionals base !
Tying Engagement to Customer Lifetime Valuedrosen85
Teresa and David will discuss the evolution of loyalty marketing and how advocacy and the proliferation of channels is changing the way we segment and engage consumers.
mShopper mobile mStore and marketing platformmShopper
mShopper’s Mobile Commerce Made Easy™ platform offers merchants an easy to use software solution to create a custom branded mStore™.
No budget or IT resources required. Simply upload your product datafeed, logo, custom messaging and use the platform tools to merchandise and promote your new mStore. With an mStore that works on any smartphone, you don’t have to worry about keeping up with the rapid pace of change in mobile platforms, devices and browsers.
Our consumer outreach tool GetFirstDibs™ generates your Mobile ROI. It helps build your permission mobile database, send text alerts on your special offers and drive traffic to your new mStore.
With mShopper’s SaaS platform, you can effectively convert mobile traffic into sales today. Now that’s Mobile Commerce Made Easy™!
[Learn more and watch our product demo at mshopper.com]
Social Squared presents 21 ideas that changed marketing forever.
These ideas have shaped not only changed the brand marketers's approach, they have transformed our culture too.
Please feel free to share.
Customer experience letter Bank of America thoughtsClient X Client
Bank of America's Chairman's letter to 270000 employees about customer experience got my attention as a customer and a customer experience strategist. Why does the bank suddenly care about customer experience? Will my experience change? Will change be for better? Whom will be affected by change? What are the costs? How will employees think differently? How will customer experience be made visible to employees? Connected to roles? Who is ultimately responsible for BofA's customer experience?
Driving Traffic and Conversions Through MobileCarey Bunks
Brand recognition is only one facet of online and mobile marketing. In fact, for most companies, brand is of secondary importance—the main emphasis being on concretely driving leads and sales through their digital channels. This talk describes specific insights into how to drive your commercial activity through mobile, and provides clear examples illustrating how to leverage SEO, AB testing, user-generated content, and social integration. Data is presented from several case studies of highly successful mobile Yellow Pages mobile services.
Consumers are smarter today than ever before. In fact, today's consumers own your brand. Their shopping expectations are higher, they make decisions faster, and they research thoroughly and independently. Consumers also know they have a lot of choice regarding when and where to purchase. Added to the mix are consumers who are increasingly technology savvy, more demanding, and are making tradeoffs by focusing on value, transparency and accountability. If retailers are unable to provide the convenience or service consumers expect, loyalty will evaporate, competitive advantage will erode, and retailers’ value proposition will crumble.
In this webcast you will discover how to satisfy the smarter consumer by providing a seamless customer experience that reaches across all touch points, spanning human, digital, social and mobile modes of access that are optimized according to customer preferences...a customer experience that delivers products and services flawlessly to keep customers coming back for more.
Learn how Best Buy responds to customer control and demands and how the electronics and home appliances retailer is tackling issues with mobile, digital, social media, inventory availability, fulfillment flexibility and convenience.
Once consumers get a taste of the seamless shopping experience, they expect it. It doesn’t matter what your product or service is. Join us and learn how to put your business back in control of the shopping experience.
The One To One Advantage, Best's Review, September 1998 Gates Ouimette
Insurers are uniquely positioned to capture more customer data than most industries, if they use the information appropriately.
While much focus has been placed on business-to-consumer Web relationships, busienss-to-business applications carry the same advantages and application for insurers.
Lotus Education presentation with Sandy CarterLotus Education
When marketing with social media, what sets you apart is how effectively you use the technology to complement and enhance your marketing activities to drive greater results. Using her experiences at IBM, with customers, and with industry leaders, Sandy Carter will show you the critical success factors in adding social media to your marketing mix. Examples will cover blogs and microblogs like Twitter, viral videos with YouTube, social networking, serious games, and more. You will come away with a step-by-step framework to develop a plan that you can act on today. This is a great opportunity for the Lotus Education community to see how they can work together towards building a highly skilled Lotus professionals base !
Tying Engagement to Customer Lifetime Valuedrosen85
Teresa and David will discuss the evolution of loyalty marketing and how advocacy and the proliferation of channels is changing the way we segment and engage consumers.
mShopper mobile mStore and marketing platformmShopper
mShopper’s Mobile Commerce Made Easy™ platform offers merchants an easy to use software solution to create a custom branded mStore™.
No budget or IT resources required. Simply upload your product datafeed, logo, custom messaging and use the platform tools to merchandise and promote your new mStore. With an mStore that works on any smartphone, you don’t have to worry about keeping up with the rapid pace of change in mobile platforms, devices and browsers.
Our consumer outreach tool GetFirstDibs™ generates your Mobile ROI. It helps build your permission mobile database, send text alerts on your special offers and drive traffic to your new mStore.
With mShopper’s SaaS platform, you can effectively convert mobile traffic into sales today. Now that’s Mobile Commerce Made Easy™!
[Learn more and watch our product demo at mshopper.com]
Social Squared presents 21 ideas that changed marketing forever.
These ideas have shaped not only changed the brand marketers's approach, they have transformed our culture too.
Please feel free to share.
Customer experience letter Bank of America thoughtsClient X Client
Bank of America's Chairman's letter to 270000 employees about customer experience got my attention as a customer and a customer experience strategist. Why does the bank suddenly care about customer experience? Will my experience change? Will change be for better? Whom will be affected by change? What are the costs? How will employees think differently? How will customer experience be made visible to employees? Connected to roles? Who is ultimately responsible for BofA's customer experience?
Driving Traffic and Conversions Through MobileCarey Bunks
Brand recognition is only one facet of online and mobile marketing. In fact, for most companies, brand is of secondary importance—the main emphasis being on concretely driving leads and sales through their digital channels. This talk describes specific insights into how to drive your commercial activity through mobile, and provides clear examples illustrating how to leverage SEO, AB testing, user-generated content, and social integration. Data is presented from several case studies of highly successful mobile Yellow Pages mobile services.
Consumers are smarter today than ever before. In fact, today's consumers own your brand. Their shopping expectations are higher, they make decisions faster, and they research thoroughly and independently. Consumers also know they have a lot of choice regarding when and where to purchase. Added to the mix are consumers who are increasingly technology savvy, more demanding, and are making tradeoffs by focusing on value, transparency and accountability. If retailers are unable to provide the convenience or service consumers expect, loyalty will evaporate, competitive advantage will erode, and retailers’ value proposition will crumble.
In this webcast you will discover how to satisfy the smarter consumer by providing a seamless customer experience that reaches across all touch points, spanning human, digital, social and mobile modes of access that are optimized according to customer preferences...a customer experience that delivers products and services flawlessly to keep customers coming back for more.
Learn how Best Buy responds to customer control and demands and how the electronics and home appliances retailer is tackling issues with mobile, digital, social media, inventory availability, fulfillment flexibility and convenience.
Once consumers get a taste of the seamless shopping experience, they expect it. It doesn’t matter what your product or service is. Join us and learn how to put your business back in control of the shopping experience.
The One To One Advantage, Best's Review, September 1998 Gates Ouimette
Insurers are uniquely positioned to capture more customer data than most industries, if they use the information appropriately.
While much focus has been placed on business-to-consumer Web relationships, busienss-to-business applications carry the same advantages and application for insurers.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
Not Your Typical Marketing Campaign: The Next Wave of Technology- Driven Mark...Florian Gröne
In a world overrun with marketing messages, the next wave of marketing technology will cut through the clutter, building automated marketing campaigns that address your customers’ wants and needs individually. The result: greater customer intimacy, improved loyalty, and higher revenues. Moving quickly will gain real competitive advantage for you, so start planning for the future now.
The next 5 years will hold more change for the advertising industry than the previous 50 did.
The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts … the report is titled, The end of advertising as we know it.”
Imagine an advertising world where ... spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.
Based on IBM global surveys there are four change drivers shifting control within the ad industry:
Attention — Consumers are increasingly in control of how they view, interact with and filter advertising in a multichannel world.
Creativity — Thanks to technology, the rising popularity of user-generated and peer-delivered content, and new ad revenue-sharing models (e.g., YouTube, Crackle, Current TV), amateurs and semi- professionals are now creating lower-cost advertising content.
Measurement — Advertisers are demanding more individual-specific and involvement- based measurements, putting pressure on the traditional mass-market model.
Advertising inventories — Will be bought and sold through efficient exchanges, bypassing traditional intermediaries.
There is no question that the future of advertising will look radically different from its past. The push for control of attention, creativity, measurements and inventory will reshape the advertising value chain and shift the balance of power.
Keep in mind … this change will also will also impact ad agency new business practices.
Please visit our online professional network and join our community of Automotive Social Media Marketing professionals at http://www.ADPsocialMarketing.com
The Quaffs viral platform helps address key challenges faced by marketers, and
1. Helps their promotions stand out from the competition.
2. Pushes their promotions to the Right target audience.
3. Makes it easy and convenient for their target audience to join or sign up for their promotion.
4. Learn about their customers to engage them further via their preferences and other important details.
5. Help Promotions take on a life of their own and become effectively Viral.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
More from Automotive Social Media Marketing Reputation Management (20)
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
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Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
2. Ideology is a new agency mindset, a new approach, a new attitude. We’ve
tossed-out the old model and started fresh. We’re not in the business of data,
advertising, or web design. We’re in the business of captivating consumers.
We create experiences, touch points and connections that compel people to
make that magic transition from passive observer to customer. Our behind-
the-scenes team specializes in harnessing data and delivering analytics that
feed the intelligence behind brilliant marketing content.
It is with this mission and focus that we proudly introduce Insite Realtime.
3. Insite Realtime
With one simple addition to your current marketing or advertising
efforts, you can increase response rates, gain highly qualified leads and yield
trackable, measurable results—with virtually no financial risk.
That simple addition is Insite Realtime, a unique online advertising product
that turns any general communication into a personalized ad message
targeted to each prospect’s demographics, psychographics and known
purchasing motivators.
4. How Does It Work?
Beyond adding an Insite Realtime URL, you won’t need to make any other
changes to your current marketing or advertising campaigns, no matter the
channel or channels. All Insite Realtime will need is a consumer’s name and
zip code. Insite Realtime then pulls data in real-time from the two leading pri-
mary national consumer databases, which when combined, include detailed
information on up to 85 percent of U.S. adult consumer households.
5. How it Works in 3 Easy Steps
1
Choose your marketing channel or channels below. Beyond adding an Insite Realtime URL, you won’t need
to make any other changes to your current marketing or advertising campaigns. Insite Realtime will boost
responses to anything from direct mail to print advertising to billboards. Plus, your results will now be 100%
trackable and measurable.
Broadcast Direct Mail Offset Print Sponsorship Point of Purchase Internet Other Mass
— Newspaper — signage and Communication
— FSI/Inserts — related products Media
— Brochures —
— Door Hangers —
— Magazine —
— Other Print—
6. How it Works in 3 Easy Steps
2
Based on the marketing channel, or channels the consumer might have seen, they will be directed
to visit your existing company web URL or a campaign-specific URL.
www.abccorp.com www.abccorp.com/promo
They will then be prompted to input their first name, last name and zip code on
a specially designed campaign landing page.
First Name Last Name Zip Code
7. How it Works in 3 Easy Steps
3
The consumer is then presented their own VIP (Valuable Insite Page), an online advertisement that fills
instantly, in real time, with relevant, personalized content addressing their specific interests and your unique
offerings targeted to those interests. In the background, Insite Realtime has simultaneously collected
valuable demographic, psychographic and known purchasing motivator data on that consumer.
The once unknown consumer is now a known consumer, thanks to Insite Realtime!
The Prospective Customer Responds Highly Targeted
The pinpoint personalization greatly appealed to the consumer, Follow Up
converting them to a customer or generating a response. With demographic data in
hand, you can now focus
on marketing to these new
prospective customers/leads
with a targeted follow-
The Identified Consumer up—one that addresses
The Prospective Customer Doesn’t Respond that person’s known
No worries! We’ll send you all their data on a scheduled basis. A demographics and
customized online dashboard will display instant summarized interests.
visitor readings. These consumers are now highly qualified leads.
8. The Opportunity
BMW of North America advertises a large variety of automobiles to a large
number of consumers via a wide array of broad-based marketing channels.
In the following example, the opportunity to add relevant, individualized
personalization to its marketing efforts is a perfect fit for Insite Realtime.
9. Campaign Landing Page Example
*Notes:
Consumers are
prompted to input
their first name, last
name and zip code on
a specially designed
campaign landing
page offering a
personalized
experience for those
willing to provide this
basic information.
Once they click “Go”
Insite Realtime works
its magic!
*
10. VIP (Valuable Insite Page) Example
Consumer Data Query: MALE, 25-35, $50,000+
*Notes:
Relevant imagery as
well as both main and
secondary-offers
populate the page
based on the consumers
*
age, sex and income.
The secondary offers
shown along the
bottom are triggered
by the data query and
targeted to the needs
of the consumer.
**
11. VIP (Valuable Insite Page) Example
Consumer Data Query: FEMALE, 25-35, PRESENCE OF CHILDREN, $40,000+
*Notes:
Each consumers
VIP Page experience
can be a little different
but still fit within
your brand or
*
overall campaign.
In this instance a
warm, friendly,
feminine approach is
used based on a
“presence of children”
alert in the consumers
data query.
*
12. VIP (Valuable Insite Page) Example
Consumer Data Query: MALE, 50+, $120,000+
*Notes:
Purchasing Motivator
Data can also be used
on any VIP page.
Here, the data query
revealed a strong
“brand loyal”
consumer. Sub-
messaging adjusts
to speak to the solid
reputation of the
decades-old
company.
*
13. The Insite Realtime Sweet Spot
Insite Realtime transforms your anonymous web consumers into known
prospects while simultaneously producing immediate, significant financial
returns that can be quantified through trackable, measurable results. The
best part (as if everything above wasn’t enough?) — All without making any
changes to your current marketing efforts.
Whether the consumer becomes an immediate customer or not, Insite
Realtime has generated a list of highly qualified leads. With data in hand,
you can now focus on marketing to these new prospective customers/
leads with a targeted follow-up—one that addresses that person’s known
demographics and interests.
14. Product Features
1 Individual VIP pages are tightly targeted and personalized with relevant
content for each prospective customer, determined only by a modicum of
personal information.
2 By adding Insite Realtime to your marketing mix, gain the ability to promote
targeted marketing efforts to a much greater number of people through
your choice of mass media channels.
2 Insite Realtime populates its VIP pages by querying the top consumer
information databases containing over 500 characteristics for nearly
every adult consumer household in the U.S., including demographics,
lifestyle interests, location and known purchasing motivators,... all in less
than 2 seconds!
15. Product Features continued
4 The Insite Realtime solution provides an Online Dashboard for immediate,
measurable results of key information about each online visitor.
5 Insite Realtime is a turnkey solution. Based upon the target audience
and the goals of your marketing efforts we will design a personalization
strategy, campaign landing page and VIP page to match any campaign
or brand.
16. Product Benefits
1 Transform anonymous web consumers to known prospects and customers.
2 Quantify performance of each campaign with trackable, measurable results.
3 Produce immediate, long term, significant financial returns. Plus, you
won’t need to invest in an expensive digital print run for personalized
mail; simply use Insite Realtime for more targeted and effective
marketing. Invest in digital printing only when you know it will pay
off—for example, when you mail to your highly targeted database of
prospects drawn from your Insite Realtime online visitors!
17. Product Benefits continued
4 Beyond adding a simple Insite Realtime URL to your campaigns, you
are changing nothing to your current marketing efforts. You’ll launch
quickly at virtually no financial risk — you are only being charged for the
segmentation of those who actually visit the site.
5 Adjust campaigns to the market or tweak your messaging on-the-fly
based upon the collected visitor information.
6 With our extraordinary expertise in marketing data and technology we
can provide valuable input and guidance on which demographics should
work best for your needs and assist in each step of the process.
18. What Are Your Objectives?
1 What product and/or services campaign can Insite Realtime promote and
can it benefit from the power of relevant personalization?
2 What are the particular target markets being focused upon?
3 What are the specific marketing goals for this campaign?
4 What media channels are being utilized to drive awareness/response?
— How many impressions are expected?
— What is the expected response rate?
5 How will success of this campaign be defined?
19. Smart Move.
www.insiterealtime.com
Insite Realtime is a trademark of Market Reason, LLC and is marketed by