Our goal is to help broadcasters and media groups deliver flawless TV viewing experiences across every device. We do this through our Youbora platform which captures metrics, events and metadata from video players. This data provides insights into quality of service, audiences, and engagement that media companies can use to improve technical performance, test content strategies, and enhance the user experience. Youbora offers competitive pricing and easy integration to help clients take action based on video analytics.

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Our goal is to help broadcasters and
media groups deliver flawless TV viewing
expriences across every device.

3. • Started in 2008 as a Premium Video Pla7orm. 2009 Launched wauki.tv
• 2011 wauki.tv splits from NPAW before acquisiton by Rakuten media in
2012
• From 2011 forward, NPAW develops YOUBORA. October 2013
YOUBORA launched in market
• 54 clients worldwide to date
About NPAW

4. • Works via a plug-­‐in that is installed inside the player, capturing metrics,
events and meta-­‐data from the player
• Our metrics come with many out-­‐of-­‐the box filtraUon and
segmentaUon opUons such as: City, Country, Device, Title, CDN, ISP,
ConnecUon Type, Node Host (for Akamai and Level 3)
• Add any custom parameters to filter data according to your own needs.
(e.g. Channel, SVoD/AVoD/TVoD, Player used, demographic info)
About YOUBORA
QoS,
Audience,
Engagement
CDN
Switching
• Switch
over
3
methods:
Contract,
Quality,
and
Quality
+
Price

5. • Unbiased and accurate data on how your user’s experience your
content.
• 1-­‐Minute granularity of data, maintenance of data granularity over
Ume, and choose how long you want to retain data.
• Free ReporUng and Open REST API to take your data where you need it.
• We can capture aggregate data from all pla7orms and devices, and
support a long list of devices and pla7orms. (Public plug-­‐ins available at
youbora.zendesk.com)
• CompeUUve Pricing.
• Our plug-­‐ins are easy to integrate, and we are easy to work with!
Why Buy YOUBORA?

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Platforms & Devices

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METRICS

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QoS Metrics

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Audience Metrics

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Engagement Metrics

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1-1 User Tracking

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Side-By-Side Comparison

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ALERTS

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Set Quality Alerts

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Get Granular Notifications

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Step 1, Capture Data
Step 2, Take Action!

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Use Data To Take Action (1/2)
Technical
Teams
• Understand
current
QoS
levels,
set
benchmarks
for
improvement.
• Be
alerted
when
QoS
levels
reach
certain
thresholds
to
begin
taking
acCon
as
soon
as
possible.
• Use
user
Bitrate
informaCon
to
review
your
encoding
strategy
by
geography,
locaCon
and
device
and
save
money
on
encoding
and
storage
costs.
• Troubleshoot
errors
with
content
delivery.
Opera=ons
Teams
• Use
our
plaEorm’s
data
to
improve
the
accuracy
of
other
plaEorms
which
use
engagement
data
(e.g.
content
predictability
modules,
which
are
incorrectly
assuming
a
perfect
play-­‐out
each
Cme)
• Ensure
SLAs
of
your
CDN
providers
are
being
met.
• Test
new
CDNs
using
our
CDN
Switching
plaEorm
to
switch
over
3
methods.

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Use Data To Take Action (2/2)
Customer
Service
Teams
• Prepare
customer
service
teams
with
alerts
on
potenCal
users
affected
by
widespread
QoS
problems
(reduce
call
center
Cmes)
• Be
proacCve
with
users
(e.g.
send
alert
at
the
first
sign
of
quality
problem)
Business
Teams
• Use
Audience
and
Engagement
data
to
segment
adverCsing
and
increase
revenue
on
“hot”
content
• Using
RT
data,
you
can
extract
best
dollar
through
understanding
current
number
of
viewers,
quality,
etc.
• Report
on
how
Ads
are
performing
(#
plays,
compleCon
rates,
geographies,
etc.)

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NEXT STEPS

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Getting started with NPAW
Define
POC
under
Contract
30
Day
Trial,
Penalty-­‐Free
Opt-­‐Out
Integrate
plug-­‐ins
to
full
OTT
environment

21. THANK YOU