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Mark Grayson
Cisco Distinguished Engineer
Office of Mobility CTO
March 2015
Accelerating Enterprise Small
Cell Deployments
Cisco Public 2© 2015 Cisco and/or its affiliates. All rights reserved.
Radio Transport Packet Core
Network intelligence
Accelerated Enterprise Small Cell Deployments:
Change is The New Normal
Licensed
Un-Licensed
IP RAN
Carrier Ethernet
Unified MPLS
LAN/WAN Transport
MME/SGW/PGW
SGSN/GGSN
ePDG/SaMOG/H(e)NBGW
SON AnalyticsPolicy ANDSF Orchestration
Data Center
UCS Compute
Nexus switching
Orchestration
Cisco Public 3© 2015 Cisco and/or its affiliates. All rights reserved.
Blurring the Segment Boundaries
LARGE
ENTERPRISE PUBLIC SPACE OUTDOOR/METRO
MEDIUM
ENTERPRISESMB/HOTSPOT
SMALL
ENTERPRISERESIDENTIAL
End-to-End Enterprise Engagement
CXO/
VIP
Remote
Branch
Regional
Office
Campus
HQ
Remote
Workers
• From <150 to
>50,000 sq.m
• From 4 to 64 users
per AP
• From single unit
deployments to 40
unit in-building
systems
• Supporting
autonomous, P2P
grid and virtualized
controller based
systems
CHANGING
ARCHITECTURE
Cisco Public 4© 2015 Cisco and/or its affiliates. All rights reserved.
End-to-End System Evolution
Virtualized Controller
Virtualized Packet Core
Physical Network Function
Macro Cell Network
Core
Network
(Optional)
Security
Gateway
Macro
Cells
Small Cell Network
Core
Network
Small Cell
Gateway/C
onc.
Enterprise
Small Cells
CHANGING
ARCHITECTURE
Cisco Public 5© 2015 Cisco and/or its affiliates. All rights reserved.
LARGE
ENTERPRISE PUBLIC SPACE OUTDOOR/METRO
MEDIUM
ENTERPRISESMB/HOTSPOT
SMALL
ENTERPRISERESIDENTIAL
PNF
Addressing E2E System Evolution
Core Network
Small Cell
Gateway
IP/E
Backhaul
CHANGING
ARCHITECTURE
Core Network
Small Cell
Controller
IP/E
Fronthaul
Cisco Public 6© 2015 Cisco and/or its affiliates. All rights reserved.
Virtualized and Traditional Approaches
Lowing barriers for Accelerated Adoption
Solution
Release
Release
Architecture
Customer
Strategy
Customer
Operational
Model
Segments
Typical
Customer
Deployment
Radio
Technolog
y
Traditional
• Multi
Region/Nation
al Strategic
Initiative
• Expect Large
Scale Year 1
• Large – XL
Centralized
Network & Ops
• National Focus
• Residential
• Small/Mediu
m Enterprise
• Large
Enterprise
Year 1
>10K APs
3G or 4G
3G and 4G
Mix
With Wi-Fi
vHetNet
• Immediate
business
problem focus
• Ready to start
TODAY
• CapEx
Constrained
• Small to Large
Central or
Decentralized
• Separate
Operating
Regions
• VIP
Residential
• Small/Med
Enterprise
• Large
Enterprise
Year 1
10K APs
3G or 4G
3G and 4G
Mix
With Wi-Fi
CHANGING
DEPLOYMENT
Cisco Public 7© 2015 Cisco and/or its affiliates. All rights reserved.
Deploy and ActivatePhysical LayoutSoftware Functions and
Blade Mapping
Solution ID
MGMT
CORE
CORE
EMPTY
EMPTY
EMPTY
EMPTY
EMPTY
• Select
POD
Scalability
• Click to Deploy
• Identify Customer
• Small Cell Install
• Provision, Activate, Verify
Accelerated Enterprise Deployment
Fully Virtualized HetNet
Remote Small Cell Monitoring and Troubleshooting System Wide Monitoring and KPIs
CHANGING
DEPLOYMENT
Blade Configuration
• vMgmt SW Blades
• vCore SW Blades
Cisco Public 8© 2015 Cisco and/or its affiliates. All rights reserved.
vHetNet Delivering Clear Financial Benefits
vHetNet provides significant OpEx Benefits to MNO’s while Enabling
them to start FAST and Pay as they Grow
Key OpEx Saving
• Optimized Initial Solution Insertion with
Ease of Installation GUI
• Expedited Time to Market
• Simplified Operational Management
• Efficient Network Expansion approach
• Ongoing Software Management
Efficiency
CHANGING
DEPLOYMENT
Cisco Public 9© 2015 Cisco and/or its affiliates. All rights reserved.
Small Cell Value Chain
Moving beyond simple coverage/capacity
• Engage
shoppers
• Drive visits
• Increase AOV
• Enhance
customer
service &
loyalty
• Service
residents &
guests
• Sell capacity
• Drive
incremental
services sales
• Event
navigation
• Service the
traveller
• Increase in-
airport spend
• Promote
airport retailers
• Reduce
patient stress
• Promote
health
• Build brand
loyalty
• Build fan
excitement
• Increase in-
venue spend
• Sell more
tickets
• Guided tours
Retail and
Malls
Higher Ed and
Stadiums
Healthcare
Travel and
Airports
Hospitality and
Convention
• Enhance
education
• Promote visits
• Increase
loyalty
• Increase
donations
Museums and
Attractions
CHANGING
VALUE CHAINS
Introducing Cisco Mobility IQ
Unlocking the Power of Visual Network Knowledge
Network Operations Experience
Network IQ
Marketing Experience
User IQ
Managed Services Experience
Business IQ
Mobility IQ
on Cisco Cloud Services
Aironet/Meraki
Connect Analytics
MSE/WLC/PI
vHetNet
SON/ASR5000
Series
SP Wi-Fi 3G, LTE
On Premises
ISV
3rd Party Apps
Data Sources
EMSP Connectors
CHANGING
VALUE CHAINS
Intelligence in Motion Transforms Profitable Business Outcomes
Network Health
Location
Repeat Visit
Social
Sentiment
Footfall
Dwell time
Social Trends
App
Web
Activity
Device
Intelligence
in Motion
Cisco Public 12© 2015 Cisco and/or its affiliates. All rights reserved.
 Hosted framework to provide insights from
the network infrastructure
 Single interface to Monitor & Monetize
 Agnostic to any access technology
 Seamless integration with existing Network
Elements
 Collect and Correlate across many
instrumentation sources
 Leverage Cisco Cloud Services for scale
 API framework for partner eco-system
 Role based access delivering visibility to
SP’s enterprise customers
 Scalable Enterprise Engagement
Cisco Mobility IQ
Intelligence – As a Service
Network Elements &
3rd Parties
Mobility IQ: Visual Network Knowledge
For our customers AND our customers’customers
CHANGING
VALUE CHAINS
Cisco Public 13© 2015 Cisco and/or its affiliates. All rights reserved.
Differentiating with Cloud Based Intelligence
Network
Intelligence
Real Time Visibility, Network KPI
24/7 support
API integration
User
Intelligence
Network Intelligence +
Location and User Analytics
Traffic flow visualization
Business
Intelligence
User Intelligence +
Enterprise Dashboard,
Notifications and Rules Engine
CHANGING
VALUE CHAINS
Cisco Public 14© 2015 Cisco and/or its affiliates. All rights reserved.
 A common cloud
framework for
delivering network,
user and business
intelligence
 Delivering common
look and feel for
Service Providers
delivering managed
Wi-Fi and Small Cell
offerings
Unified Approach for Carrier Wi-Fi and
Licensed Small Cell Deployments
CHANGING
VALUE CHAINS
Cisco Public 15© 2015 Cisco and/or its affiliates. All rights reserved.
Cisco Advantage: Solution & Presence
Unique capability plus market leading installed base
CISCO
Unique Value
Proposition
Addresses
Network
Coverage
Challenges
Targets
emerging
in-building
voice/data
opportunity
3G/4G radio
and Wi-Fi
integration
Cisco’s
business
markets
presence
Demand
generation
via Cisco
Channels &
Partners
Leverage
next
generation
802.11ac Wi-
Fi refresh
• Wi-Fi Market Share – Enterprise Business Sectors
59%
• Cisco Wi-Fi access points sold in USA 2010-14
3.75m+
• Cisco 36/3700 module ready access points sold in
USA 2012-14
460k+
• Cisco partners accessible through US managed
partner ecosystem
9k+
• Cisco Commercial, Public Sector &
Enterprise Customers in USA
100k+
+
CHANGING
COMMERCIAL
MODELS
Cisco Public 16© 2015 Cisco and/or its affiliates. All rights reserved.
Channel Enablement
Path to Accelerated Consumption
1 Installed Base Intel’
• 100k named business
accounts
• 3.1m businesses serviced
through Partner Ecosystem
- 9k US Partners
• 3.75m installed base of WiFi
AP’s – 460k w/ Module
capability
2 Targeted Filtering
By Account / sub-branch /
location – Zip:
• Equipment deployed - e.g: # /
type of Wi-Fi AP
• Date of deployment – by Qtr
• Partner Name (if applicable)
• Managed Services Clients
Y/N
• Industry Sector
3 Priority Clustering
• Network data – capacity /
coverage
• Registered issues
• Cisco/Partner Leads
4 Qualify
• Cisco expert resources
• Partner ecosystem
resources
• Tools –site test
• Location specialized data –
potential Cisco investment
VALIDATION
Partner
Intel’
Cisco
Acc’s
Network
Data
5 Get the job done!
• Tooling & Training – Cisco
investment
• Project Management – incl.
Partner coordination
• Design & install sign off to
Operator KPI’s
CHANGING
COMMERICIAL
MODELS
Cisco Public 17© 2015 Cisco and/or its affiliates. All rights reserved.
 Deployment requirements blurring boundaries between residential
through to large enterprise
 Evolving architecture recognizing role of virtualized controller across all
segments
 Lowering barriers to deployment with virtualized HetNet Core networks
– solving immediate business focus with OpEx savings
 Evolving value chains with cloud based service scaling to deliver small
cell based business intelligence
 Channel enablement to leverage installed infrastructure via managed
partner ecosystem
Accelerating Enterprise Small Cells:
Its more than just technology!
18© 2015 Cisco and/or its affiliates. All rights reserved.
Thank You

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CISCO: Accelerating Small Cell Deployments in the Enterprise

  • 1. Mark Grayson Cisco Distinguished Engineer Office of Mobility CTO March 2015 Accelerating Enterprise Small Cell Deployments
  • 2. Cisco Public 2© 2015 Cisco and/or its affiliates. All rights reserved. Radio Transport Packet Core Network intelligence Accelerated Enterprise Small Cell Deployments: Change is The New Normal Licensed Un-Licensed IP RAN Carrier Ethernet Unified MPLS LAN/WAN Transport MME/SGW/PGW SGSN/GGSN ePDG/SaMOG/H(e)NBGW SON AnalyticsPolicy ANDSF Orchestration Data Center UCS Compute Nexus switching Orchestration
  • 3. Cisco Public 3© 2015 Cisco and/or its affiliates. All rights reserved. Blurring the Segment Boundaries LARGE ENTERPRISE PUBLIC SPACE OUTDOOR/METRO MEDIUM ENTERPRISESMB/HOTSPOT SMALL ENTERPRISERESIDENTIAL End-to-End Enterprise Engagement CXO/ VIP Remote Branch Regional Office Campus HQ Remote Workers • From <150 to >50,000 sq.m • From 4 to 64 users per AP • From single unit deployments to 40 unit in-building systems • Supporting autonomous, P2P grid and virtualized controller based systems CHANGING ARCHITECTURE
  • 4. Cisco Public 4© 2015 Cisco and/or its affiliates. All rights reserved. End-to-End System Evolution Virtualized Controller Virtualized Packet Core Physical Network Function Macro Cell Network Core Network (Optional) Security Gateway Macro Cells Small Cell Network Core Network Small Cell Gateway/C onc. Enterprise Small Cells CHANGING ARCHITECTURE
  • 5. Cisco Public 5© 2015 Cisco and/or its affiliates. All rights reserved. LARGE ENTERPRISE PUBLIC SPACE OUTDOOR/METRO MEDIUM ENTERPRISESMB/HOTSPOT SMALL ENTERPRISERESIDENTIAL PNF Addressing E2E System Evolution Core Network Small Cell Gateway IP/E Backhaul CHANGING ARCHITECTURE Core Network Small Cell Controller IP/E Fronthaul
  • 6. Cisco Public 6© 2015 Cisco and/or its affiliates. All rights reserved. Virtualized and Traditional Approaches Lowing barriers for Accelerated Adoption Solution Release Release Architecture Customer Strategy Customer Operational Model Segments Typical Customer Deployment Radio Technolog y Traditional • Multi Region/Nation al Strategic Initiative • Expect Large Scale Year 1 • Large – XL Centralized Network & Ops • National Focus • Residential • Small/Mediu m Enterprise • Large Enterprise Year 1 >10K APs 3G or 4G 3G and 4G Mix With Wi-Fi vHetNet • Immediate business problem focus • Ready to start TODAY • CapEx Constrained • Small to Large Central or Decentralized • Separate Operating Regions • VIP Residential • Small/Med Enterprise • Large Enterprise Year 1 10K APs 3G or 4G 3G and 4G Mix With Wi-Fi CHANGING DEPLOYMENT
  • 7. Cisco Public 7© 2015 Cisco and/or its affiliates. All rights reserved. Deploy and ActivatePhysical LayoutSoftware Functions and Blade Mapping Solution ID MGMT CORE CORE EMPTY EMPTY EMPTY EMPTY EMPTY • Select POD Scalability • Click to Deploy • Identify Customer • Small Cell Install • Provision, Activate, Verify Accelerated Enterprise Deployment Fully Virtualized HetNet Remote Small Cell Monitoring and Troubleshooting System Wide Monitoring and KPIs CHANGING DEPLOYMENT Blade Configuration • vMgmt SW Blades • vCore SW Blades
  • 8. Cisco Public 8© 2015 Cisco and/or its affiliates. All rights reserved. vHetNet Delivering Clear Financial Benefits vHetNet provides significant OpEx Benefits to MNO’s while Enabling them to start FAST and Pay as they Grow Key OpEx Saving • Optimized Initial Solution Insertion with Ease of Installation GUI • Expedited Time to Market • Simplified Operational Management • Efficient Network Expansion approach • Ongoing Software Management Efficiency CHANGING DEPLOYMENT
  • 9. Cisco Public 9© 2015 Cisco and/or its affiliates. All rights reserved. Small Cell Value Chain Moving beyond simple coverage/capacity • Engage shoppers • Drive visits • Increase AOV • Enhance customer service & loyalty • Service residents & guests • Sell capacity • Drive incremental services sales • Event navigation • Service the traveller • Increase in- airport spend • Promote airport retailers • Reduce patient stress • Promote health • Build brand loyalty • Build fan excitement • Increase in- venue spend • Sell more tickets • Guided tours Retail and Malls Higher Ed and Stadiums Healthcare Travel and Airports Hospitality and Convention • Enhance education • Promote visits • Increase loyalty • Increase donations Museums and Attractions CHANGING VALUE CHAINS
  • 10. Introducing Cisco Mobility IQ Unlocking the Power of Visual Network Knowledge Network Operations Experience Network IQ Marketing Experience User IQ Managed Services Experience Business IQ Mobility IQ on Cisco Cloud Services Aironet/Meraki Connect Analytics MSE/WLC/PI vHetNet SON/ASR5000 Series SP Wi-Fi 3G, LTE On Premises ISV 3rd Party Apps Data Sources EMSP Connectors CHANGING VALUE CHAINS
  • 11. Intelligence in Motion Transforms Profitable Business Outcomes Network Health Location Repeat Visit Social Sentiment Footfall Dwell time Social Trends App Web Activity Device Intelligence in Motion
  • 12. Cisco Public 12© 2015 Cisco and/or its affiliates. All rights reserved.  Hosted framework to provide insights from the network infrastructure  Single interface to Monitor & Monetize  Agnostic to any access technology  Seamless integration with existing Network Elements  Collect and Correlate across many instrumentation sources  Leverage Cisco Cloud Services for scale  API framework for partner eco-system  Role based access delivering visibility to SP’s enterprise customers  Scalable Enterprise Engagement Cisco Mobility IQ Intelligence – As a Service Network Elements & 3rd Parties Mobility IQ: Visual Network Knowledge For our customers AND our customers’customers CHANGING VALUE CHAINS
  • 13. Cisco Public 13© 2015 Cisco and/or its affiliates. All rights reserved. Differentiating with Cloud Based Intelligence Network Intelligence Real Time Visibility, Network KPI 24/7 support API integration User Intelligence Network Intelligence + Location and User Analytics Traffic flow visualization Business Intelligence User Intelligence + Enterprise Dashboard, Notifications and Rules Engine CHANGING VALUE CHAINS
  • 14. Cisco Public 14© 2015 Cisco and/or its affiliates. All rights reserved.  A common cloud framework for delivering network, user and business intelligence  Delivering common look and feel for Service Providers delivering managed Wi-Fi and Small Cell offerings Unified Approach for Carrier Wi-Fi and Licensed Small Cell Deployments CHANGING VALUE CHAINS
  • 15. Cisco Public 15© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Advantage: Solution & Presence Unique capability plus market leading installed base CISCO Unique Value Proposition Addresses Network Coverage Challenges Targets emerging in-building voice/data opportunity 3G/4G radio and Wi-Fi integration Cisco’s business markets presence Demand generation via Cisco Channels & Partners Leverage next generation 802.11ac Wi- Fi refresh • Wi-Fi Market Share – Enterprise Business Sectors 59% • Cisco Wi-Fi access points sold in USA 2010-14 3.75m+ • Cisco 36/3700 module ready access points sold in USA 2012-14 460k+ • Cisco partners accessible through US managed partner ecosystem 9k+ • Cisco Commercial, Public Sector & Enterprise Customers in USA 100k+ + CHANGING COMMERCIAL MODELS
  • 16. Cisco Public 16© 2015 Cisco and/or its affiliates. All rights reserved. Channel Enablement Path to Accelerated Consumption 1 Installed Base Intel’ • 100k named business accounts • 3.1m businesses serviced through Partner Ecosystem - 9k US Partners • 3.75m installed base of WiFi AP’s – 460k w/ Module capability 2 Targeted Filtering By Account / sub-branch / location – Zip: • Equipment deployed - e.g: # / type of Wi-Fi AP • Date of deployment – by Qtr • Partner Name (if applicable) • Managed Services Clients Y/N • Industry Sector 3 Priority Clustering • Network data – capacity / coverage • Registered issues • Cisco/Partner Leads 4 Qualify • Cisco expert resources • Partner ecosystem resources • Tools –site test • Location specialized data – potential Cisco investment VALIDATION Partner Intel’ Cisco Acc’s Network Data 5 Get the job done! • Tooling & Training – Cisco investment • Project Management – incl. Partner coordination • Design & install sign off to Operator KPI’s CHANGING COMMERICIAL MODELS
  • 17. Cisco Public 17© 2015 Cisco and/or its affiliates. All rights reserved.  Deployment requirements blurring boundaries between residential through to large enterprise  Evolving architecture recognizing role of virtualized controller across all segments  Lowering barriers to deployment with virtualized HetNet Core networks – solving immediate business focus with OpEx savings  Evolving value chains with cloud based service scaling to deliver small cell based business intelligence  Channel enablement to leverage installed infrastructure via managed partner ecosystem Accelerating Enterprise Small Cells: Its more than just technology!
  • 18. 18© 2015 Cisco and/or its affiliates. All rights reserved. Thank You