This document discusses how Netflix has established a culture of analytics. It outlines Netflix's cultural values like high performance and freedom/responsibility that support analytics. It also describes Netflix's team structure with vertical alignment across functions like engineering and content, and specializations within teams. The document notes how Netflix's technology has evolved from separate processes for analyzing and reporting data, to integrated platforms. It highlights data accessibility tools Netflix provides like Metacat, APIs, and portals. The document concludes that Netflix's cultural bias, team structure, innovative tools, and data accessibility have enabled its culture of analytics.

1. Enabling a Culture of
Analytics
Blake Irvine
Manager, Data Science & Engineering

2. Quick Intro
Who is this BI guy?
What does a Culture of Analytics bring?

3. Netflix is Reinventing Television
“The Secret Sauce
Behind Netflix's
Hit, "House Of
Cards": Big Data” --
Fast Company
“Giving Viewers What They
Want” --New York Times
“The Science Behind the
Netflix Algorithms That
Decide What You’ll Watch
Next” --Wired
Data-Mining Boosts Netflix's
Subscriber Base, Showbiz
Clout
--AdAge

5. Foundations
Cultural values
Team structure
Technology changes
Data accessibility

6. Cultural values
High Performance
Freedom & Responsibility
Context
Highly Aligned, Loosely Coupled

7. Team Structure
Vertical alignment
Specializations, not pigeonholes

8. Team Structure - Vertical
Engineering
Analytics
Reporting
Modeling
Reed
Hastings
Finance
David Wells
Content
Ted Sarandos
Marketing
Kelly Bennett
Product
Neil Hunt
Business
Development
Bill Holmes
DSE
Content
DSE
Finance
DSE
Marketing
DSE
Streaming
DSE
Partner
Analytics

9. Team Structure - Specialization
Analytics
Reporting
Modeling
Engineering
Analyst
Engineer
Viz
Engineer

10. Technology Changes
What are our BI tools, and why?

11. Technology - Past
Process Analyze Report

12. Technology - Present
Process Analyze Report

13. Technology - Future
Process Analyze Report

14. Data Accessibility
Metacat
Big Data API
Big Data Portal

15. Data Accessibility - Metacat

16. Data Accessibility - Big Data API

17. Data Accessibility - Big Data Portal

18. Making it Happen
Cultural bias, team structure, innovative tools,
and accessibility
Training
Talent

19. Questions / Future
Blake Irvine
birvine@netflix.com
https://www.linkedin.com/in/blakeirvine
Netflix culture: http://goo.gl/Vmq93c