JamLoop is a managed media buying solution focused on reaching connected audiences on mobile phones, tablets, and connected TV. It sources inventory from multiple sources and uses big data to optimize performance. JamLoop's single platform allows advertisers to manage campaigns across multiple networks without needing multiple logins. It provides reporting on key metrics like installs, attribution, and leading indicators to help advertisers find high-value users and optimize campaigns in real-time.
The 5 API Monetization Models and How to Measure Their SuccessRob Zazueta
An API program is only as successful as its ability to move the business toward its goals. Applying one or more of these five monetization models can help your API achieve measurable, reproducible success.
YieldKit: The Performance Marketing AggregatorJens Breimaier
Short overview on YieldKit's products and services. YieldKit aggregates publisher's performance marketing revenue streams and helps them to optimize their website's monetization.
API Monetization – It Does Not Mean What You Think It Means. It Is Far MoreNordic APIs
A discussion of API Monetization Business Models. Starting from “what does it really mean”, we will progress through the various business models for monetization, define the model, and show examples of businesses executing each model. We will also provide advice in determining what model(s) make sense for your situations, and discuss how to begin to implement your monetization strategy.
A very brief presentation on the Europeana API Strategy presented at the Open Cultuur Data Masterclass April 23rd 2012. The presentation was not focused on technology but on what to consider when deciding to (or not) to develop an API and how to relate that to your existing strategy, plans and activities.
The 5 API Monetization Models and How to Measure Their SuccessRob Zazueta
An API program is only as successful as its ability to move the business toward its goals. Applying one or more of these five monetization models can help your API achieve measurable, reproducible success.
YieldKit: The Performance Marketing AggregatorJens Breimaier
Short overview on YieldKit's products and services. YieldKit aggregates publisher's performance marketing revenue streams and helps them to optimize their website's monetization.
API Monetization – It Does Not Mean What You Think It Means. It Is Far MoreNordic APIs
A discussion of API Monetization Business Models. Starting from “what does it really mean”, we will progress through the various business models for monetization, define the model, and show examples of businesses executing each model. We will also provide advice in determining what model(s) make sense for your situations, and discuss how to begin to implement your monetization strategy.
A very brief presentation on the Europeana API Strategy presented at the Open Cultuur Data Masterclass April 23rd 2012. The presentation was not focused on technology but on what to consider when deciding to (or not) to develop an API and how to relate that to your existing strategy, plans and activities.
Danske Medier, the association for Danish Broadcasters and Publishers, invited me to speak at App Day 2015.
25 Million Downloads is a combination of analysis, insights and real examples that should help anyone who is looking to understand how to acquire the right kind of users for their mobile app.
Introdução a Organização Mundial do Comércio (OMC). Ingresso da China na OMC. Comercio Exterior Brasil. Comercio Exterior China. Politica Comercial China, Hong Kong e Macau. Disputas comerciais na OMC: China e EUA. OMC Rodada de Doha.
Communauté de BOIMONDAU : une expérience d'autogestion née dans les années 1940Mija RABEMANANJARA
Présentation réalisée pendant le Mix-IT 2016. Food for thoughts.
En 1941, Marcel Barbu crée la communauté de travail de Boimondau (BOItiers de MONtres du DAUphiné). Il la crée avec un idéal : faire de l'entreprise un lieu d'épanouissement des compagnons. Les moyens de la communauté appartiennent aux compagnons, ils sont acteurs et bénéficiaires des activités de toutes sortes que la communauté de travail met à leur disposition.
Une autre façon de voir, une rémunération fonction des bénéfices générés, une solidarité, une entraide, un pouvoir de réalisation collectif incroyable.
Ceci est une présentation (sans le son :-)) des modes de fonctionnement mis en oeuvre au début de la communauté.
The Revenue Package was developed by the World Customs Organization (WCO) in response to WCO Members' concerns in regard to falling revenue returns in the light of the global financial crisis and declining duty rates.
Danske Medier, the association for Danish Broadcasters and Publishers, invited me to speak at App Day 2015.
25 Million Downloads is a combination of analysis, insights and real examples that should help anyone who is looking to understand how to acquire the right kind of users for their mobile app.
Introdução a Organização Mundial do Comércio (OMC). Ingresso da China na OMC. Comercio Exterior Brasil. Comercio Exterior China. Politica Comercial China, Hong Kong e Macau. Disputas comerciais na OMC: China e EUA. OMC Rodada de Doha.
Communauté de BOIMONDAU : une expérience d'autogestion née dans les années 1940Mija RABEMANANJARA
Présentation réalisée pendant le Mix-IT 2016. Food for thoughts.
En 1941, Marcel Barbu crée la communauté de travail de Boimondau (BOItiers de MONtres du DAUphiné). Il la crée avec un idéal : faire de l'entreprise un lieu d'épanouissement des compagnons. Les moyens de la communauté appartiennent aux compagnons, ils sont acteurs et bénéficiaires des activités de toutes sortes que la communauté de travail met à leur disposition.
Une autre façon de voir, une rémunération fonction des bénéfices générés, une solidarité, une entraide, un pouvoir de réalisation collectif incroyable.
Ceci est une présentation (sans le son :-)) des modes de fonctionnement mis en oeuvre au début de la communauté.
The Revenue Package was developed by the World Customs Organization (WCO) in response to WCO Members' concerns in regard to falling revenue returns in the light of the global financial crisis and declining duty rates.
Data Science Salon: Enabling self-service predictive analytics at BidtellectFormulatedby
Having previously worked at both Millennial Media and AOL, Michael Conway brought his expertise to Bidtellect tasked with transforming the business to a self-service SaaS-based content distribution platform, enabling the company to grow 10-fold.
Next DSS MIA Event - https://datascience.salon/miami/
During the 30-minute presentation, Michael will provide background information about Bidtellect and how data is an integral component of the business managing their premium native inventory across their supply ecosystem with over 5 billion native auctions per day. As Bidtellect embraces big data, Michael will share the challenges and successes he and his team have experienced along the way. In addition, Steve Sarsfield, Vertica Senior Product Marketing Manager, will be available to discuss how specific technologies (SQL, Python, R and embedded algorithms) can be combined in an MPP environment to achieve big data analytics success.
Unlock App Marketing Success With Rewarded AdsAdjust
Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect.
You'll discover:
- Current state of Rewarded Ads in 2017: How it has grown from being more than just incentivised traffic
- Evolution of Rewarded Ads: From burst campaigns to ongoing incentivised campaigns
- Volume and scale of doing rewarded ads: How to take advantage of volume and popularity of doing incent on organic
- How to measure the impact of rewarded ads
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
MAU Vegas 2016 — How to Build a UA Infrastructure to Maximize Your Time and E...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session — 2:30pm - 2:50pm
Mobile marketers today have the unique challenge of dealing with not only a myriad of ad channels, but the technical limitations and reporting inefficiencies that come with it. In this session, you will learn valuable tips on how to architect a state-of-the-art user acquisition infrastructure to report and optimize around the metrics that matter most to you. You'll learn best practices on how to apply for the right type of workflow automation to enable the right foundation for user acquisition at scale, and to free up precious time to focus on time-sensitive decisions.
James Peng, Head of Mobile App Acquisition @ Match
Susan Kuo, COO / Co-Founder @ Singular
Reach targeted audience segments with top-quality 3rd party data.reklamajans
With OnAudience.com 3rd party data you can easily:
Target audiences accurately with high-quality cookie data
Stay compliant with GDPR
Reach hyper-relevant users with custom-tailored audiences
Find new users with look-alike audiences
Choose from over 1200 audience segments from around the globe
In the end of this keynote, audience members (senior marketers) will be prompted to question and think about the following:
Identifying a singular website KPI that they might want to narrow-in on (and how "less = more")
Questions/actions to take to their team and/or website-related service providers re: website priorities, expenses, and outputs
How they might improve conversations with senior leadership and/or their CEO about their website's KPIs, website's ROI, and website activities/expenses (potentially leading to greater support and/or stronger working relationships)
Deep.bi - Real-time, Deep Data Analytics Platform For EcommerceDeep.BI
Deep.bi It helps ecommerce teams improve their performance by providing current and detailed insights.
It bring operational excellence and performance for:
- Category Managers / Merchandisers
- Marketers
- Customer service
- UX / Design Team
- Tech / IT
- Executives / Managers
This slide describes that what domains CyberLab covers and what standards & technologies it is using under it's Development Division.
For More Details Visit:
www.CyberLabZone.com
We explore new techniques for selecting and tracking value-driven KPIs. The ResultsPositive team has years of experience building custom dashboards that emphasize and leverage key business metrics. These “business value dashboard” solutions can solve pressing visibility and workflow challenges, illuminating new opportunities for improvement. Enable informed decision making with unfettered insight and visualization into your ongoing business processes. By using the data you’ve already collected, you can create a more productive pipeline. In this webinar we will be presenting:
Overview of how business value dashboards consolidate and surface key metrics.
Customer Examples of successfully implemented dashboards:
Large Utility Corporation – Network and Distribution Dashboard
One of America’s largest food companies and leading distributors – Realtime distribution center status
ResultsPositive’s BVD-specific offerings and best practices.
New Relic Telemetry for Digital MarketingHeiko Specht
Use existing Data to build a strong real time digital marketing analytics engine. Incl. alerting, custom dashboard, custom data enrichment. Here is how it works
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
2. A Bit of Background on JamLoop
• Launched April 2013
• Privately-Funded
• Collaboration of Ad Tech & Video industry veterans formerly
from:
▪ Adify / Cox Digital
▪ Yahoo / Altavista
▪ TapJoy
▪ Turn
▪ Move Networks
▪ Netflix
▪ Vdopia
3. JamLoop Is…
Managed Media Buying Solution = Platform + Services
Focus is reaching “Connected Audiences” on
mobile phones, tablets, connected TV
Source inventory from as many places as possible, use
Big Data to optimize
Measure and optimize against performance leading
indicators (app install quality, video quartile views, etc.)
Business Model = Fees included in Media Delivered
Our
platform
4. JamLoop Solves 5 App Marketing Problems
How will I scale
my user
acquisitions?
Manage disparate
buys across multiple
networks
Single platform
for buying on
multiple networks
& exchanges;
eliminate 30+ logins
Problem
Typical
Solution
JamLoop
How will I find
low-cost
installs?
Negotiate low cost
CPI from
network, test and
wait
Include RTB in
mix, run on
more sources
How will I find
high-value users?
What do I pay?
No concept of “high-
value”; only price
matters (short-term)
Dashboard
compares
quality and
leading
indicators
across inventory
How can I
optimize in real-
time?
Can I trust my
attribution
metrics?
Re-allocation
based on real-
time data
ingestion
Manual budget
allocation but not in
real-time
High discrepancies;
duplicate attribution
De-duping of
network
attribution based
on own
attribution
1 2 43 5
5. Initial Setup: Create advertiser account Step 1: Select App for campaign Step 2: Add creative
Step 3: Set Date & Budget Step 4: Set Date & Budget, and Launch Step 5: Monitor Dashboard & Optimize
Platform
6. Single Dashboard to Manage Performance Across All Sources
• Individual Installs
• De-duped aggregate installs
• Quality measurement & Other
Leading Indicators
• LTV measurement
7. Setup Is Easy
To track Impressions and Clicks:
• For each network, create redirect URL
• Paste redirect URL into network’s campaign setup
tool
To track Installs, Install Quality and LTV
• Insert JamLoop SDK into your app
–OR-
• Leverage our MAT/AD-X SDK plug-in to ping our
servers with attribution data
• Apply a value for any post conversion event (e.g.
in-app purchases, sharing event, etc.)
8. Reporting
Summary of Our Innovative Approach
• We run across multiple inventory sources
– Ad networks, RTB Exchanges, Publisher Direct
– Specify your spend, CPI, LTV, ROI goals
– Use our SDK or leverage our plug-ins with MAT / AD-X
– Intelligent spend allocation through predictive modeling; start with existing
campaign data
• We compare performance across inventory sources
– Basic metrics: Impressions, Clicks, Installs, CPI
– Advanced metrics: Accurate CPI, Install Quality, Lifetime Value (LTV); levels
the playing field across all inventory sources
• We optimize across inventory sources
– Real-time data analysis reveals unique opportunities
– Machine Learning discovers highly segmented pockets of performance
– Predict lifetime volume of users by app (law of diminishing returns, saturation
effects)
Optimization
Big Data Analysis
9. # Installs +
Device ID
Campaign Workflow
User clicks on
ad in app
User downloads
app
User launches
app 1st time
Install our
SDK or
leverage our
MAT/AD-X
plug-in
Place JL tracking pixels into
each network campaign
Setup Run
Impressions, Clicks
+ Other Campaign API data
(OS, device, time, etc.)
User uses app
continuously
Quality
LI’s +
Device ID
Assign
conversion
values
$
RESULT
Impressions, Clicks, Installs
+
Leading Indicators, LTV
+
Cross-Network Optimization = Valuable App Installs
Sample Leading
Indicator (LI) Events
• User opens app 1
day later, 1 week
later, etc.
• User reaches
game level 1
within 48 hrs.
• User registers
with Facebook
Connect within 12
hrs. of first open
A
B
C
A
B
C
MAT or
AD-X
10. JamLoop’s Client Support Policy
Issue
Severity
Classification
Description Response Time
1-Critical Business critical function is down (e.g. no ads are
being served for a running campaign)
4 business hours
2-Major Business critical function is impaired or degraded
(e.g. reporting is not available or not updated for
more than 48 hours)
1 business day
3-Minor Non-critical function down or impaired or
performance is degraded
Critical integration
3 business days
• Ad Operations: Response within 1 business day for all requests; IO
executed within 24 hours once all assets received, including signed IO
• Platform/System Support:
12. How We Optimize to
Deliver Value
OPTIMIZATIO
N
CREATIVE
TEMPLATES
SEGMENTION
& TARGETING
MASSIVE
REACH
Ad Networks
App
Demo1st
Party
Device
Time
Content
Impressions + Clicks
Views & In-Ad Events
Post-Ad Conversions
Across
Segments
Across
Creative
Connected TV
Tablet
Phone
START
Advertiser
Objectives
Recommended
Marketing Mix
Adjust
Inventory
Adjust Target
Segments
Adjust
Creative
Adjust Marketing
Mix Capture
Sweet Spot
CAPABILITIES
Carrier
Location
Web
OS
Across
Inventory
Exchanges /
SSPs
Publishers
Direct
14. JamLoop’s Privacy Policy
There are three, mobile-specific areas of PII concern in our space: the use of Device Identifiers, IP addresses, and
Latitude/Longitude values. Here is our stance on each:
• Device Identifiers: We don’t store raw identifiable IDFA, UDID, Android ID, or their equivalents. We do leverage
these identifiers for attribution purposes (i.e. attributing a post-click action to an ad campaign) but we apply a one-way
hash to generate a new unique index, and then eliminate the original ID in the process.
• IP Addresses: We do not store raw IP addresses. When our publisher or exchange partners pass us full IP numbers
in ad or bid requests, we apply a one-way hash to get a privacy-friendly version of the IP. Using this technique, there is
no way to cross reference IP and other data, and no way to get the originating IP out of the stored data.
• Latitude/Longitude: We do not store raw Lat/Long coordinates. When we receive a lat/long coordinate in an ad or
bid request, instead of storing actual latitude & longitude values, we “snap” them to a Census Block and discard the
original lat/long.
In addition, some of our inventory and data partners may collect cookie-based information to enable interest-based or
behavioral advertising. For those consumers who wish to opt out, we support the following options:
• Network Advertising Initiative - http://www.networkadvertising.org/choices/
• Digital Advertising Alliance - http://www.aboutads.info/choices/
• Rubicon Project - http://www.rubiconproject.com/privacy/consumer-online-profile-and-opt-out/