Download as PDF, PPTX
Uploaded byTroy Thompson
Managing Mobile - A Tourism Marketer's Guide To Mobile Marketing Strategy
The document highlights the increasing importance of mobile engagement in travel, indicating that mobile devices account for a significant portion of web traffic to destination sites. It emphasizes the need for businesses to prioritize mobile-first design and responsive websites while focusing on accurate information distribution. Additionally, it advises caution with newer technologies like QR codes and augmented reality, recommending that businesses only build mobile applications if necessary.
More Related Content
![[WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalyt...](https://cdn.slidesharecdn.com/ss_thumbnails/12olivercamargopitch3-150430212826-conversion-gate02-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to Managing Mobile - A Tourism Marketer's Guide To Mobile Marketing Strategy
Managing Mobile - A Tourism Marketer's Guide To Mobile Marketing Strategy
- 2. @travel2dot0 • #HHC2013 @travel2dot0 #HHC2013
- 3.
- 4.
- 5. @travel2dot0 • #HHC2013 Theaverage destination receives 20.52% of total traffic from mobile. Source: Mark Research Report / How Travelers are Engaging with Destinations on the Mobile Web / December 2012
- 6. @travel2dot0 • #HHC2013 Smartphonesaccount for about 55% of all mobile phones in the U.S. Source: Pew Internet & American Life Project / March 2012
- 7. @travel2dot0 • #HHC2013 FEATUREPHONE SMARTPHONE
- 8. @travel2dot0 • #HHC2013 44% have slept with their phone next to the bed. Source: The Best (and Worst) of Mobile Connectivity / Pew Internet & American Life Project / November 2012
- 9. @travel2dot0 • #HHC2013 The share of website visits from tablets grew approximately 10x faster than the rate for smartphones. Source: Adobe® Digital Index Report / May 2012
- 10. @travel2dot0 • #HHC2013 Applehas sold around 120m iPads since 2010. Source: Apple Fiscal Reporting / Quarterly Sales
- 11. @travel2dot0 • #HHC2013 Asmartphone is not an invitation for marketing.
- 12.
- 13. @travel2dot0 • #HHC2013 ENDHERE AR TEXT CAMPAIGN APPLICATION RESPONSIVE SITE LANDING PAGE START HERE DISTRIBUTION
- 14. @travel2dot0 • #HHC2013 Distributionis ensuring your information is available + accurate.
- 15.
- 16.
- 17. @travel2dot0 • #HHC2013 Startat getlisted.org.
- 18. @travel2dot0 • #HHC2013 Amobile landing page is a temporary solution to greet your visitors.
- 19. @travel2dot0 • #HHC2013 Startat howtogomo.com.
- 20.
- 21. @travel2dot0 • #HHC2013 Responsiveis not about making things smaller, but making them smarter.
- 22.
- 23. @travel2dot0 • #HHC2013 DesktopFirst Design
- 24. @travel2dot0 • #HHC2013 X X X X X X Desktop First Design
- 25. @travel2dot0 • #HHC2013 MobileFirst Design
- 26. @travel2dot0 • #HHC2013 MobileFirst Design
- 27. @travel2dot0 • #HHC2013 Keepeverything. Re-order for priority.
- 28.
- 29. @travel2dot0 • #HHC2013 Applications shouldbe developed based on consumer needs.
- 30.
- 31.
- 32.
- 33. @travel2dot0 • #HHC2013 Textingis tempting, but difficult to gain the consumer's trust.
- 34. @travel2dot0 • #HHC2013 ARis still developing, focus on Distribution instead.
- 35. @travel2dot0 • #HHC2013 QRcodes are dumb.
- 36. @travel2dot0 • #HHC2013 Startwith distribution, then build a landing page. When you update your website, think mobile first and build responsive. Only build an app if your consumers need it. Text only if your consumers want it. Wait for AR and ignore QR.
- 37.
- 38. @travel2dot0 • #HHC2013 THANKS flickr.com/ b_heyer crazysphinx 25228175@N08 b-tal premiumpixels.com/ Victor Erixon Koy Carraway
- 39. @travel2dot0 • #HHC2013 troy@travel2do0.com 720-515-6010