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SocialPhotographyVisual Storytelling                      #smshiSheila Scarborough @SheilaS                      @SheilaS ...
Whats In This For You?   ● Better storytelling that connects     with customers   ● Joy & universal language of     visual...
Disclaimer ….                   Im self-taught                   #NotAnExpert                   You can do                ...
Why Photos?@SheilaS@TourismCurrents   #smshi
Surfing:   A boy balances on a   surfboard & catches    his very first wave,   near Diamond Head@SheilaS@TourismCurrents  ...
@SheilaS@TourismCurrents
On Facebook, people      Like photo updates            twice       as much as text           updates.  Ragan link: Photos ...
Other ways    to tell visual       stories@SheilaS@TourismCurrents   #smshi
Instagram@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Instagram is....       A Micro Art         Gallery@SheilaS@TourismCurrents          #smshi
Tips for Instagram   ● Severe cropping drives composition   ● Slow data rates make it hard to share   ● Its a mobile-first...
Foodspotting@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Foodspotting is….                   Grinds                    Porn@SheilaS@TourismCurrents                   (so ono!)   #...
Tips for Foodspotting   ● Spot unique food or drinks   ● Locals are a huge help!   ● Use Macro setting for close-ups   ● S...
Foursquare & Yelp@SheilaS@TourismCurrents            #smshi
@SheilaS@TourismCurrents
Foursquare/Yelp         are….   I was here.  You should go!@SheilaS@TourismCurrents   #smshi
Tips for Foursquare/Yelp   ● Check-in & review photos are     more service-oriented   ● Exterior shots ---> Is this the   ...
@SheilaS@TourismCurrents
@SheilaS          Savannah, Georgia CVB@TourismCurrents                  #smshi
@SheilaS   Columbus, Ohio CVB@TourismCurrents                #smshi
Pinterest is....          A Digital         Inspiration@SheilaS   Board@TourismCurrents            #smshi
Tips for Pinterest   ● Hugely, suddenly popular   ● Some legal concerns with pins   ● NOT the place to be hard-sell   ● De...
Dont Forget Old School   ●   Photos to Twitter          –   Twitpic, Lockerz, Yfrog, others          –   Easy from your ph...
Even MORE Old    School: Go offline with  photo walks@SheilaS@TourismCurrents   #smshi
@SheilaS@TourismCurrents
Use snail        mail for       your pics@SheilaS@TourismCurrents   #smshi
@SheilaS@TourismCurrents
Lots of photos?    Create an Animoto video   out of them@SheilaS@TourismCurrents   #smshi
No time for  all this?    Create   once, use   over and     over@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Now that youre  a photographer,   learn to think      like one@SheilaS@TourismCurrents   #smshi
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents   #smshi
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Your last move       before shooting        with a phone          camera?     Wipe off the lens.@SheilaS@TourismCurrents  ...
Big social   photography benefit:                   SEO          (Search Engine@SheilaS           Optimization)@TourismCur...
@SheilaS@TourismCurrents
Takeaways   ● A photo is a story   ● Your phone = publishing machine   ● Create once, use many times   ● Think like a phot...
Photo Credits   ● All photos my own except....   ● Me with camera:     BJMcCray on Flickr CC   ● Boy surfing: Waikiki Beac...
Thank                     You!                       Sheila                    Scarborough                     Tourism Cur...
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Social Photography: Visual Storytelling to Connect With Customers

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Presented at the Hawaii Social Media Summit 2012 in Honolulu, Hawaii, with an emphasis on the power of photos (especially from mobile devices,) how to take better photos, how to create more content in less time by re-using them and how simply titling, describing and tagging them helps SEO.

My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com

Published in: Art & Photos
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Social Photography: Visual Storytelling to Connect With Customers

  1. 1. SocialPhotographyVisual Storytelling #smshiSheila Scarborough @SheilaS @SheilaS @TourismCurrentsTourism Currents
  2. 2. Whats In This For You? ● Better storytelling that connects with customers ● Joy & universal language of visual sharing ● More content in less time ● SEO (Search Engine Optimization) boost@SheilaS@TourismCurrents #smshi
  3. 3. Disclaimer …. Im self-taught #NotAnExpert You can do this, too!@SheilaS@TourismCurrents #smshi
  4. 4. Why Photos?@SheilaS@TourismCurrents #smshi
  5. 5. Surfing: A boy balances on a surfboard & catches his very first wave, near Diamond Head@SheilaS@TourismCurrents #smshi
  6. 6. @SheilaS@TourismCurrents
  7. 7. On Facebook, people Like photo updates twice as much as text updates. Ragan link: Photos & video drive the most engagement@SheilaS@TourismCurrents #smshi
  8. 8. Other ways to tell visual stories@SheilaS@TourismCurrents #smshi
  9. 9. Instagram@SheilaS@TourismCurrents
  10. 10. @SheilaS@TourismCurrents
  11. 11. Instagram is.... A Micro Art Gallery@SheilaS@TourismCurrents #smshi
  12. 12. Tips for Instagram ● Severe cropping drives composition ● Slow data rates make it hard to share ● Its a mobile-first platform ● Most only use a few filter options ● Mashable link: Which filter when ● Easy to Like & Comment on the go ** Bought by Facebook@SheilaS@TourismCurrents
  13. 13. Foodspotting@SheilaS@TourismCurrents
  14. 14. @SheilaS@TourismCurrents
  15. 15. Foodspotting is…. Grinds Porn@SheilaS@TourismCurrents (so ono!) #smshi
  16. 16. Tips for Foodspotting ● Spot unique food or drinks ● Locals are a huge help! ● Use Macro setting for close-ups ● Slow data rates/GPS can hamper ● Dim restaurant lighting a problem ● Easy to Like & Comment on the go@SheilaS@TourismCurrents #smshi
  17. 17. Foursquare & Yelp@SheilaS@TourismCurrents #smshi
  18. 18. @SheilaS@TourismCurrents
  19. 19. Foursquare/Yelp are…. I was here. You should go!@SheilaS@TourismCurrents #smshi
  20. 20. Tips for Foursquare/Yelp ● Check-in & review photos are more service-oriented ● Exterior shots ---> Is this the right place? ● Interior shots ---> Whats it like inside there?@SheilaS@TourismCurrents #smshi
  21. 21. @SheilaS@TourismCurrents
  22. 22. @SheilaS Savannah, Georgia CVB@TourismCurrents #smshi
  23. 23. @SheilaS Columbus, Ohio CVB@TourismCurrents #smshi
  24. 24. Pinterest is.... A Digital Inspiration@SheilaS Board@TourismCurrents #smshi
  25. 25. Tips for Pinterest ● Hugely, suddenly popular ● Some legal concerns with pins ● NOT the place to be hard-sell ● Destination marketing hot there ● Anne Hornyak Link: DMOs on Pinterest (Google Doc)@SheilaS@TourismCurrents #smshi
  26. 26. Dont Forget Old School ● Photos to Twitter – Twitpic, Lockerz, Yfrog, others – Easy from your phone ● Photos to Facebook Pages – TIP: use email to send photos from phone – Each Page has unique email address – Works in low data rate areas – Can do it from feature/flip phones, too@SheilaS@TourismCurrents #smshi
  27. 27. Even MORE Old School: Go offline with photo walks@SheilaS@TourismCurrents #smshi
  28. 28. @SheilaS@TourismCurrents
  29. 29. Use snail mail for your pics@SheilaS@TourismCurrents #smshi
  30. 30. @SheilaS@TourismCurrents
  31. 31. Lots of photos? Create an Animoto video out of them@SheilaS@TourismCurrents #smshi
  32. 32. No time for all this? Create once, use over and over@SheilaS@TourismCurrents
  33. 33. @SheilaS@TourismCurrents
  34. 34. @SheilaS@TourismCurrents
  35. 35. @SheilaS@TourismCurrents
  36. 36. Now that youre a photographer, learn to think like one@SheilaS@TourismCurrents #smshi
  37. 37. @SheilaS@TourismCurrents
  38. 38. @SheilaS@TourismCurrents #smshi
  39. 39. @SheilaS@TourismCurrents
  40. 40. @SheilaS@TourismCurrents
  41. 41. Your last move before shooting with a phone camera? Wipe off the lens.@SheilaS@TourismCurrents #smshi
  42. 42. Big social photography benefit: SEO (Search Engine@SheilaS Optimization)@TourismCurrents #smshi
  43. 43. @SheilaS@TourismCurrents
  44. 44. Takeaways ● A photo is a story ● Your phone = publishing machine ● Create once, use many times ● Think like a photographer ● Give search engines descriptive text for SEO@SheilaS@TourismCurrents #smshi
  45. 45. Photo Credits ● All photos my own except.... ● Me with camera: BJMcCray on Flickr CC ● Boy surfing: Waikiki Beach Services ● Screaming woman: kandyjaxx on Flickr CC@SheilaS@TourismCurrents #smshi
  46. 46. Thank You! Sheila Scarborough Tourism Currents@SheilaS www.slideshare.net/SheilaS@TourismCurrents

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