The document outlines a sales strategy with the following key points: 1. The strategy aims for maximum sales, consumer base, outreach, and market penetration with a budget of INR 150,000 through various marketing channels like one-to-one meetings, dealers, and media over 4 months. 2. An initial phase saw success with sales of 13 products averaging INR 56,000 each, with a highest sale of INR 90,000 and lowest of INR 32,000. 3. The plan is to sell 70 more products in the next 4 months to recoup costs and potentially sell 135 total, based on current sales rates, ensuring the success of the startup relies on effective sales execution.

1. Yes Please
Just the way you want
Sales Strategy

2. Basic Focus
• Maximum sale
• Maximum Consumer base covered
• Maximum Outreach
• Evolutionary model
• High Market Penetration

3. Current market Split-Up
Sales
High proposition Target
Medium Proposition
Target
Low Proposition Target
No Targeted

4. Sales Expenditure
• Amount In hand –INR 50,000
• Estimated Amount for satisfactory Marketing-
INR 150000
• The gap bridged by arduously working
towards marketing

5. Sales split-up as Per Expenditure
marketing
One to one personal
Marketing
Through the Dealer Chain
Through Temporary
installation
Media
Networks
others

6. Effective strategy – ACTION PLAN Time
allocation
0
1
2
3
4
5
6
Month 1 Month 2 Month 3 Month 4
one to one
Chain of Dealers
prototyping

7. Sales Strategies
We hope to adopt Following strategies:
• Pull the customers by effective marketing
• Emphasize on maximum sale.
• Allure the target with incentives and gifts
• Sales on per se Demand.

8. Strategies timeline
0 5 10 15
Month 1
Month 2
month 3
Month 4
Intensive (Highly
nigotiable rates)
Moderate (Per se
Situation)
Obstinate (Stubborn
Sales)

9. Sales Expenditure
0
1
2
3
4
5
6
7
8
9
10
Month 1 Month 2 Month 3 Month 4
Type 1
Type 2
Type 3

10. Expected ROI (Return On Investment)
Forced
Medium
Stubborn
0
1
2
3
4
5
Month 1
Month 2
Month 3
Month 4
Forced
Medium
Stubborn

11. Expected Market Penetration
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Month 1 Month 2 Month 3 Month 4 Month 5
Expected
Actual

12. Sales Expenditure Source
Sales
LOAN
SPONSERORS
Self sponser
Venture

13. Till Day
• Phase 1 Complete
• 13 Restaurants already implemented and
purchased the product
• With sale of of average INR 56000

14. Till Day sales FACTS and FIGURES
• Highest sale – INR 90,000 (First customer itself)
• Average Sale – INR 56,000
• Lowest Sale (most negotiated)- INR 32,000
• Median sale –INR 61,200

15. Scope
• Expected sale of 70 product in next 4 months
• The ROI on the liabilities will be nullified.
• With current rate of sale – Expected sale 135
product.

16. Sum UP
• The sales strategy seems to work out based on
hands on experiences on other project.
• The success of the Start-Up lies in how
successful the sales is…!!
• We hope it works out .

17. Thank You
“Yes-Please” Team