1. Empathy Map & Problem Statement
for design challenge
“Redesign School to Work transition”
By
Rohit Shrivastava
Design Thinking Action Lab
August-2013

2. Stakeholder Interview
Mr. X, 22 year old, final year, Mechanical Engineering Student
Studies in one of the top Engineering College of India
Done internship in India’s largest automobile manufacturer
Full of enthusiasm, like to connect with new people of diverse
areas
Hardworking, Result Oriented person with average
communication skills (in terms of English)

3. Say
Subjects & syllabus are more from academic perspective rather than practitioner perspective
Methodology are not flexible enough to adapt to the changing circumstances
All subjects are given equal importance irrespective of their present need in industry
Teaching methodology followed is quite outdated like manual (pen & pencil) methodology
for machine design, no use of CAD techniques which is prevalent in the industry
No industrial guest lecture as such to get an insight about industry’s requirements
Most of the projects are academic rather than Industrial Live Projects

4. Do
Discuss about my career options with teachers, alumni
Proactively contact industry experts to get an insight about the
requirements & how can I get these skills
Participate in college’s industrial societies to get the chance of
implementing academic knowledge
As industry gives due emphasis on interpersonal skills along with technical
skills, attend certain workshops for the improvement of the same
Try to improve CV by participating & winning in a number of All India
Inter-college competition

5. Think
Industrial Live Projects plays a crucial role in proving employability to the
companies after the graduation
Balanced perspective from both academics & practitioner is needed
Knowledge needs to continuously updated as per changes in the market
With increased competition due to globalization, companies are becoming
more demanding from applicants as far as employability is concerned
Companies don’t want to train employees, they want a employee whom
they can directly onboard to work

6. Feel
Communication skills supersedes technical skills in getting into world
class MNCs
Urgent need to change the evaluation criteria in college and make it
more practice oriented rather than theory oriented
More companies should go for conducting competition as a criteria to
select students rather than taking just an interview & written exam
Proper guidance should be provided to them to make them aware
about the expectation from the industry
Teachers are more inclined towards making students more interested
in higher studies

7. Problem Statement
Mr. X first needs to be clear about his career
goal and try to understand prospective
career’s requirements and try to align his
competencies in accordance with its required
counterparts
Stakeholder Need
Insights