This document outlines the cost model and revenue projections for two schemes to market a product to customers. It estimates total annual expenses of INR 10,50,000 which include costs for staff, materials, services, and miscellaneous. Scheme 1 involves customers paying the full amount upfront, while Scheme 2 spreads payments over time with a 30% downpayment and monthly installments. Scheme 1 is projected to generate an annual profit of INR 1,23,000 per product and Scheme 2 an annual profit of INR 1,98,000, showing the business model to be viable with a projected return on investment of INR 1,52,000 per year.