Yellow is a design-driven clothing brand in Bangladesh that started in 2004 and now has 15 outlets. It aims to provide modern, high-quality fashion for women, men, and children. Yellow follows a divisional structure with separate design teams for male and female clothing. A SWOT analysis identified strengths such as loyal customers and experience, weaknesses like limited outlets, opportunities in online retail and expansion, and threats from political instability and foreign competitors. Recommendations include increasing advertising, occasional discounts, and not underestimating new entrants.

1. Presentation on YELLOW
BUS203
Section # 02

2. Background of Beximco:
•Beximco is the largest private sector group in Bangladesh
founded by sohail F Rahman and Salman F Rahman
•Present in industry sectors that account for nearly 75% of
Bangladesh’s GDP.
•Corporate mission “Taking Bangladesh to the world”.
•Largest employer in the private sector in Bangladesh and
employs over 48,000 people worldwide.
•Includes one of South Asia’s largest vertically integrated
textile and garment companies.

3. Yellow
•started their journey in 2004 and now they have 15 outlets
across Bangladesh and Pakistan including a 24/7 online
store
•Design-driven brand
•Has a superior quality , modern interpretation of fashion but
comfortable
•Believes in innovation
•Along with a wide range of fashion clothing for women, men
and even children, they have fragrance, home décor,
paintings and a lot more.

4. Internal environment:
•follows divisional structure
•Yellow designing divided in two parts – male and female
clothing
•Hierarchy :

5. Porter’s five forces
1. Threats of new entrants:
-Easy access for new entrants
-Any new company can introduce a new clothing line
-New companies with attractive collection can pose a threat.
2. Bargaining power of suppliers:
-Strong and effective power of suppliers
-Has to follow certain qualitative level to maintain brand’s image
-Due to this quality standard, cannot switch to other suppliers.

6. 3. Threat of substitutes:
-Yellow not an electronic or beverage company
-A clothing line
-Cloths have no substitutes
4. Buyers bargaining power:
-Buyers have the upper-hand in bargaining
-Lots of other options like cats eye and textmart
-Customers can easily switch to other brands

7. 5. Rivalry among existing competitions:
-Every brand coming with new marketing strategies
-Too many local and international clothing brands
-Too much rivalry among competitors

8. PESTLE analysis of Yellow
1. Political
Trading policies, political conflicts
2. Economic
Local and foreign economic situation and trend,
inflation rate, level of unemployment
3. Social
Demands of different people, buying behavior,
customer buying pattern, brand preferences, ethical
issues,

9. 4. Technology
Research and development, advance machinery
5. Legal
laws to maintain their reputation, employment law,
industry-specific regulations, social and environmental
aspects
6. Environment
Minimize harmful substances, eliminate pollution

10. SWOT analysis of YELLOW:
1. Strength:
 Has been in the market for 10 years
 Strong group of loyal customers
 Gained a lot of experience in the past years
 Men’s wear both casual and formal
 supplier in the form of Beximco textile
 keeping in line with latest and upcoming trends.

11. 2. Weakness:
Have not been able to open their brand’s outlets all over
Bangladesh
High price can also be considered a weakness
Yellow does not do that much of aggressive marketing
3. Opportunities:
Online Retail and E commerce
Expansion into other countries
Social media gives more opportunity to market the products
Technological advancement

12. 4. Threats:
Unstable political situation of Bangladesh
Entry of several foreign famous brands
Consumer switching is on a high rate

13. Recommendations:
Advertise more.
Give occasional discounts.
Should not underestimate the new entrants.

14. THANK YOU
For Listening.

ANY Questions?