This strategic analysis of JetBlue Airways summarizes the company's current position and future goals. Currently, JetBlue has a fleet of 138 aircraft serving 54 destinations, focusing on the East Coast of the U.S. It ranks highly for customer satisfaction but has a moderate market share of 3.12% overall. JetBlue aims to grow its fleet and network while retaining its culture and low-cost model. However, its industry faces challenges from factors like terrorism, fuel costs, and economic downturns. JetBlue differentiates itself through innovative technology and a "dual strategy" of low fares with some additional services.