SlideShare a Scribd company logo
yellowbrand protection 
11 September 2014
IT´S ABOUT SAFETY
International Chamber of Commerce: 
“between five and seven per cent of world trade 
or USD 600 billion annually”.
EU customs, 2012 
• 90,000 detention cases were registered. 
• Almost 40 million articles detained. 
• Total value: 1 billion euros. 
• Cigarettes, 31%, bottles, lamps, glue, batteries, washing 
powder and packaging materials. 
• Products for daily use (including body care articles, 
medicines, toys, electrical household goods) accounted for 
12.7% of the total.
CONSEQUENCES 
• Working conditions 
• Child labor 
• Environment
New game plan 
• Identical products 
• Criminal networks 
• Low penalty 
• Stores, markets, online 
• Global trade
Internet is incredible. Take control.
OUR VISION 
Be a driving force in reducing online counterfeit and 
infringement sales.
A TYPICAL CASE 
• Counterfeit 
• Design copies 
• Brand abuse 
• Copyright 
• Traffic diversions
• Market places 
• Webstores 
• Social Media 
• Apps 
• Domains
• Daily monitoring 
• 700 online market places 
• All major languages 
• All channels
• Automated analyses – identitying suspicious content. 
• Filtering technonolgies – prioritizing content 
• Multi-lingual staff
• 95-100% success rate 
• As automatic as possible 
• Chinese, Russian, Brazilian Portuguese… 
• Relations with Online market places
RESULTS 
Online 
market 
places 19 
208 
Webshops 111 
Social 
media 191 
Apps 102
FINDWISE + YELLOW BRAND PROTECTION 
• Unique anti-counterfeit system 
• Global tool 
• Will make difference
WE STOP AT ZERO.

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Battle Internet Fraud and Brand Infringement - Findability Day 2014

  • 1. yellowbrand protection 11 September 2014
  • 2.
  • 3.
  • 5.
  • 6. International Chamber of Commerce: “between five and seven per cent of world trade or USD 600 billion annually”.
  • 7. EU customs, 2012 • 90,000 detention cases were registered. • Almost 40 million articles detained. • Total value: 1 billion euros. • Cigarettes, 31%, bottles, lamps, glue, batteries, washing powder and packaging materials. • Products for daily use (including body care articles, medicines, toys, electrical household goods) accounted for 12.7% of the total.
  • 8.
  • 9.
  • 10. CONSEQUENCES • Working conditions • Child labor • Environment
  • 11. New game plan • Identical products • Criminal networks • Low penalty • Stores, markets, online • Global trade
  • 12. Internet is incredible. Take control.
  • 13.
  • 14. OUR VISION Be a driving force in reducing online counterfeit and infringement sales.
  • 15. A TYPICAL CASE • Counterfeit • Design copies • Brand abuse • Copyright • Traffic diversions
  • 16. • Market places • Webstores • Social Media • Apps • Domains
  • 17.
  • 18. • Daily monitoring • 700 online market places • All major languages • All channels
  • 19. • Automated analyses – identitying suspicious content. • Filtering technonolgies – prioritizing content • Multi-lingual staff
  • 20. • 95-100% success rate • As automatic as possible • Chinese, Russian, Brazilian Portuguese… • Relations with Online market places
  • 21. RESULTS Online market places 19 208 Webshops 111 Social media 191 Apps 102
  • 22. FINDWISE + YELLOW BRAND PROTECTION • Unique anti-counterfeit system • Global tool • Will make difference
  • 23. WE STOP AT ZERO.